Drawer Safe

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

1.6%

Market size, estimated

$138Ka year

Peak month

August1.5× the quietest month

Top search term

drawer safe78K searches a year

Listings sell for $99.39 on average, from $17.61 to $285.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $99.39 that is $0 to $10K a year per listing.

Average price

$99.39inside the $15 to $100 sweet spot

Price range

$17.61–$285.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

3.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #139 within Safes & Safe Accessories. It carries 7,754 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

3.4%

Average rank

#139in Safes & Safe Accessories

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

7,754per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months