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Drawer Pulls with Backplate

Fail

Returns run at 10.8% of orders, so Drawer Pulls with Backplate is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$59K/yr280K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
11%top-5 click share · 40 brands · 55 sellers

Flapen Score

Drawer Pulls with Backplate against its category

The dotted line is the Tools & Home Improvement average. Past it, Drawer Pulls with Backplate is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawer Pulls with Backplate market on Amazon at a glance

Shoppers on Amazon United States searched for Drawer Pulls with Backplate 280K times last year and spent an estimated $59K. The top 5 brands take 74% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
0.8%
Market size, estimated
$59Ka year
Top search term
cabinet knobs with backplate35K searches a year

02 · Price

A sale here is worth $27.85.

Listings sell for $27.85 on average, from $5.03 to $58.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.85 that is $0 to $3K a year per listing.

Average price
$27.85inside the $15 to $100 sweet spot
Price range
$5.03–$58.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #830 within Cabinet Hardware. It carries 60 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
2.7%
Average rank
#830in Cabinet Hardware
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
60per listing
Listings tracked
207

04 · Newcomers

Amazon counts 0 of last year's 54 launches as successful.

54 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Drawer Pulls with Backplate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

$0$593$1K$2K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

55

Top-5 brand share

74%

Top 20: 94%

Top-5 click share

11%

Top 20: 31%

Open market

24%

  • khtumeware49%
  • Goo-Ki17%
  • Deuschwer3%
  • trust4care2%
  • Tiazzaus2%
  • Yanxia2%

Demand

Drawer Pulls with Backplate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Drawer Pulls with Backplate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cabinet knobs with backplate35K/yr
  • drawer pulls with backplate28K/yr
  • cabinet pulls with backplate26K/yr
  • backplate for cabinet knobs20K/yr
  • cabinet knob backplate22K/yr
  • knob backplate22K/yr
  • knobs with backplate15K/yr
  • knob with backplate14K/yr
  • cabinet knob with backplate14K/yr
  • back plates for cabinet knobs10K/yr

Reviews and returns

What reviews say buyers love and hate about Drawer Pulls with Backplate

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
10.8%of orders come back
“Really small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Drawer Pulls with Backplate questions

Answered from the same tracked data.