drawer pulls with backplate
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Review moat
Incredible60.43avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.85avg listing price — sweet spot $15–$100
Price range
Great$5.03–$58.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 280K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, drawer pulls with backplate is a $59K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
drawer pulls with backplate market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$84K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #830
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 91%
- Out of stock
- 2.7%
- Avg brand age
- 50 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
55
Top-5 brand share
74%
Top 20: 94%
Top-5 click share
11%
Top 20: 31%
Open market
24%
- khtumeware49%
- Goo-Ki17%
- Deuschwer3%
- trust4care2%
- Tiazzaus2%
- Yanxia2%
Demand
Weekly Amazon search volume, last 35 weeks — -12.1% search growth over the last 90 days.Top drawer pulls with backplate search terms
- cabinet knobs with backplate35K/yr
- drawer pulls with backplate28K/yr
- cabinet pulls with backplate26K/yr
- backplate for cabinet knobs20K/yr
- cabinet knob backplate22K/yr
- knob backplate22K/yr
- knobs with backplate15K/yr
- knob with backplate14K/yr
- cabinet knob with backplate14K/yr
- back plates for cabinet knobs10K/yr
Top drawer pulls with backplate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
khtumeware 10 Pack 1-1/4 inch Backplate for Cabinet Knobs Champagne Bronze Drawer Knobs Satin Brass Cabinet Hardware Vintage Knobs with Backplate
khtumeware$37.654.6★151 rev
khtumeware 5 Pack 6 Inch152 mm Center to Center Champagne Bronze Cabinet Pull Backplate with Base Plate Zinc Solid Satin Brass Kitchen Cabinet Handles Drawer Pulls Cabinet Hardware
khtumeware$42.934.4★46 rev
Goo-Ki Antique Brass Zinc Alloy Cabinet Knob with Backplate - Single Hole Center Cabinet Pull Hardware for Bedroom Kitchen 6 Pack8611-G013
Goo-Ki$36.504.4★111 rev
khtumeware 10 Pack 1-1/4 inch Backplate for Cabinet Knobs Antique Brass Drawer Knobs Cabinet Hardware Vintage Aged Knobs with Backplate
khtumeware$37.084.6★151 rev
khtumeware 10-Pack Heavy Duty Solid Backplate for Cabinet Knobs Brushed Brass Drawer Knobs with Backplate Suitable for Dresser and Kitchen Cabinet Hardware.
khtumeware$36.924.3★73 rev
Newest
by launch date
khtumeware 4 Pack Antique Brass Cabinet knobs Solid Heavy-Duty Vintage Retro Mushroom Drawer Knobs with Backplate Door Drawer Handles for Dresser Drawers Bi-Fold Door Knob
khtumeware$9.7820 rev
khtumeware 5 Pack 5 Inch Hole Center Brushed Brass Cabinet Pull with Backplate Solid Heavy-Duty Handles with Base Plate Cabinet Pulls for Drawer Sliding Door Charcuterie Board
khtumeware$37.2636 rev
SAILING 10 Pack Cabinet Knobs- Champagne Bronze Single Hole Square Base Plate Drawer Handles Cabinet Handles Kitchen Bedroom Dresser Drawer Handles
SAILING$47.982 rev
khtumeware 10-Pack Heavy Duty Solid Backplate for Cabinet Knobs Brushed Brass Drawer Knobs with Backplate Suitable for Dresser and Kitchen Cabinet Hardware.
khtumeware$36.9273 rev
khtumeware 10 Pack 2.5 Inch Champagne Bronze Cabinet knobs with Backplate Vintage Backplate for Cabinet knobs and Drawer knobs Bi-Fold Door Knobs
khtumeware$38.01126 rev
Trending
90-day click momentumSAILING 10 Pack Cabinet Knobs- Champagne Bronze Single Hole Square Base Plate Drawer Handles Cabinet Handles Kitchen Bedroom Dresser Drawer Handles
SAILING$47.985.0★
khtumeware 4 Pack Antique Brass Cabinet knobs Solid Heavy-Duty Vintage Retro Mushroom Drawer Knobs with Backplate Door Drawer Handles for Dresser Drawers Bi-Fold Door Knob
khtumeware$9.784.6★
khtumeware 10 Pack 2.5 Inch Champagne Bronze Cabinet knobs with Backplate Vintage Backplate for Cabinet knobs and Drawer knobs Bi-Fold Door Knobs
khtumeware$38.014.7★
khtumeware 5 Pack 5 Inch Hole Center Brushed Brass Cabinet Pull with Backplate Solid Heavy-Duty Handles with Base Plate Cabinet Pulls for Drawer Sliding Door Charcuterie Board
khtumeware$37.264.4★
khtumeware 5 Pack 4 Square Backplate 3 76mm Center-Center Matte Black Backplate for Pulls
khtumeware$14.314.3★
What buyers say about drawer pulls with backplate
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Hardware”
“Installation was quick”
“gives a very nice finished look”
“Great Value”
“Stunning gold color”
“heavy in hand they feel substantial”
“Eye strong and sturdy”
“Just what I needed”
“Pros: Measured dimensions are as advertised in product description”
“They are very durable”
What buyers complain about
“Really small”
“Bad quality control”
“They look a little orange”
“Unable to install as a result”
“to expensive”
“feel heavier than expected”
“it didnt work”
“the hardware did not match”
“They aren't as bright in person as they show in the listing”
“Light weight junk with uneven finish”
Top return reasons
Common questions
- Is drawer pulls with backplate profitable to sell on Amazon United States?
- The niche generates $59K/yr across 207 tracked products. 0 of 54 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the drawer pulls with backplate niche?
- 40 brands and 55 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in drawer pulls with backplate?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 10.8% — above our launch gate.
- What does it cost to enter the drawer pulls with backplate niche?
- Listings span $5.03–$58.17; the average listing price is $27.85 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.