drain plug
Worth a lookShows searches that convert (9.7% search→purchase), but prices mostly outside the sweet spot ($4.00–$15.47) keeps it on the watch list.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$287K$287K/yr · 323K searches
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.15avg listing price — sweet spot $15–$100
Review moat
Bad6,877.43avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.00–$15.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, drain plug is a $287K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
drain plug market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $275K–$366K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
66
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
49%
Top 20: 90%
Open market
31%
- Hilltop Products16%
- TopmeiUP13%
- V-TOP12%
- Hibbent11%
- Jayen10%
- Aluvor7%
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — +7.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.5×
Top drain plug search terms
- drain plug145K/yr
- sink plug78K/yr
- sink plugs for drain23K/yr
- drain plugs16K/yr
- sink plugs14K/yr
- sink plug stopper kitchen13K/yr
- commercial sink stopper8K/yr
- tapn de lavamanos5K/yr
- 3 inch sink stopper5K/yr
- water stopper for sink5K/yr
Top drain plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bathroom Sink Drain Strainer (2PCS) Pop-up Sink Drain Strainer with Removable Stainless Steel Strainer Basket Hair Catcher Bathroom Sink Strainer for Bathroom Sink Stopper Replacement
TopmeiUP$13.014.1★8,271 rev
V-TOP Tub Stopper 2 Pack 6 inches Large Silicone Drain Plug Hair Stopper Flat Suction Cover for Kitchen Gadgets Bathroom Accessories and Laundry
V-TOP$4.894.6★63,818 rev
Sink Stopper Exact Replacement for InSinkErator STP-PL/STPPL for Kitchen Drain Stopper and Garbage Disposal Plug Compatible with Standard 3-1/2 Drains from Kohler Waste King Whirlpool and More
Jayen$8.654.5★875 rev
3 3/8 inch (8.57 cm) - Kitchen Sink Stopper Stainless Steel Garbage Disposal Plug Fits Standard Kitchen Drain Size of 3 1/2 inch (3.5) Diameter
Hilltop Products$5.944.5★9,827 rev
Hibbent Upgraded 3 in 1 Bathroom Sink Drain Strainer Universal Pop Up Stopper with Removable Stainless Steel Filter Basket Hair Catcher Sink Plug for 1.1~2.36 Basin Brass Bullet Core Chrome
Hibbent$8.684.3★7,769 rev
Newest
by launch date
2PCS Bathroom Sink Stopper Hair Catcher Pop Up Sink Drain Stopper with Strainer & Filter Universal Drain Plug for Sink Drain & Replacement Sink Drain Cover with Basket for Bathroom Stopper
PixTok$10.17342 rev
Tub Stopper 2PCS Bathtub Drain Stopper 6 inches Bathtub Tub Drain Cover Stopper Silicone Drain Plug Kitchen Bathroom Hair Water Shower Stopper Large Bathroom Laundry Accessories (Grey/White)
JIANGXINI$4.00265 rev
Nipoko Kitchen Sink Drain Strainer - Upgraded Kitchen Sink Stopper Sink Stopper Kitchen Drain Stainless Steel Drain Plug with Anti-Clog Basket Drain Stopper Combo for Standard 3-1/2 Drain Grey
Nipoko$8.451,783 rev
Hibbent Upgraded 3 in 1 Bathroom Sink Drain Strainer Universal Pop Up Stopper with Removable Stainless Steel Filter Basket Hair Catcher Sink Plug for 1.1~2.36 Basin Brass Bullet Core Chrome
Hibbent$8.687,769 rev
Nipoko 2 Pack Sink Drain Strainer - Sink Stopper 3 in 1 Stainless Steel Kitchen Drain Plug with Deep Anti-Clog Basket and Odor-Blocking Seal Pop-Up Design Fits Standard 3-1/2 Inch Sink
Nipoko$14.104,525 rev
Trending
90-day click momentumTub Stopper 2PCS Bathtub Drain Stopper 6 inches Bathtub Tub Drain Cover Stopper Silicone Drain Plug Kitchen Bathroom Hair Water Shower Stopper Large Bathroom Laundry Accessories (Grey/White)
JIANGXINI$4.004.6★
2PCS Bathroom Sink Stopper Hair Catcher Pop Up Sink Drain Stopper with Strainer & Filter Universal Drain Plug for Sink Drain & Replacement Sink Drain Cover with Basket for Bathroom Stopper
PixTok$10.174.0★
6 Pieces Rubber Sink Stopper Drain Stopper Bath Tub Stopper with Pull Ring Kitchen Drain Plug Sink Plug Bathroom Bath Plugs 6 SizesWhite
GZJoSum$9.264.5★
Sink Stopper Exact Replacement for InSinkErator STP-PL/STPPL for Kitchen Drain Stopper and Garbage Disposal Plug Compatible with Standard 3-1/2 Drains from Kohler Waste King Whirlpool and More
Jayen$8.654.5★
Nipoko Kitchen Sink Drain Strainer - Upgraded Kitchen Sink Stopper Sink Stopper Kitchen Drain Stainless Steel Drain Plug with Anti-Clog Basket Drain Stopper Combo for Standard 3-1/2 Drain Grey
Nipoko$8.454.6★
What buyers say about drain plug
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Decent quality”
“As Described”
“Easy to remove”
“it works smoothly”
“Easy to pull out and clean”
“very affordable”
“Ease to install”
“Amazing design”
“No Leak”
What buyers complain about
“Slow drain”
“DOESN'T FIT”
“Fell apart”
“Dont function”
“allows water to seep out”
“looks dirty all the time”
“I expected a little more quality”
“Leaked”
“clog fast”
“Not compatible”
Top return reasons
Common questions
- Is drain plug profitable to sell on Amazon United States?
- The niche generates $287K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the drain plug niche?
- 24 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in drain plug?
- Top complaints mined from reviews: Drainage, Size-Overall, Durability. The return rate is 2.4%.
- When does demand for drain plug peak?
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the drain plug niche?
- Listings span $4.00–$15.47; the average listing price is $9.15 (sweet spot $15–$100). The average incumbent carries 6,877 reviews — the moat a new listing must climb.