Is dragonfly solar lights outdoor profitable to sell on Amazon United States?

The niche generates $59K/yr across 39 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +76.0%. Flapen's verdict: Worth a look (65/100).

How competitive is the dragonfly solar lights outdoor niche?

38 brands and 42 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in dragonfly solar lights outdoor?

Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.7%.

When does demand for dragonfly solar lights outdoor peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.

What does it cost to enter the dragonfly solar lights outdoor niche?

Listings span $9.54–$29.78; the average listing price is $19.52 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.

dragonfly solar lights outdoor

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Great$19.52

avg listing price — sweet spot $15–$100

Growth

Great+76.0%

90-day search growth — must beat 0% to launch

Competition

Great35%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good$9.54–$29.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,225.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$59K

$59K/yr · 88K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, dragonfly solar lights outdoor is a $59K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dragonfly solar lights outdoor market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $59K–$78K; units × avg price
Conversion rate: 3.4%
Avg BSR: #431
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 7.9%
Avg brand age: 26 months
Avg seller age: 232 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

35%

Top 20: 86%

Top-5 click share

35%

Top 20: 84%

Open market

59%

Tigrelight10%
SmilingTown7%
ASFSKY6%
Winzwon6%
QIDEA6%
DIBIEECN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +76.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Open Trend

Top dragonfly solar lights outdoor search terms

dragonfly solar lights outdoor15K/yr +61.3%3.7% conv.
dragonfly solar lights11K/yr +129.8%2.5% conv.
solar dragonfly lights outdoor12K/yr +55.2%3.3% conv.
solar dragonfly6K/yr +144.5%2.0% conv.
dragonfly lights12K/yr +27.6%1.3% conv.
dragonfly solar lantern8K/yr +93.7%4.6% conv.
dragon fly solar lights for outside4K/yr +130.1%5.0% conv.
dragonfly lights outdoor4K/yr +51.3%2.4% conv.
solar dragonfly lights4K/yr +71.8%2.5% conv.
dragon fly solar lights outdoor garden3K/yr +138.9%4.1% conv.

All search terms

Top dragonfly solar lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tigrelight 25.9 FT Dragonfly Solar String Lights 8 Modes Waterproof Multicolor Lights Outdoor 20 LED Solar Powered Dragonflies String Lights for Garden Fence Patio Yard Christmas Tree & Party Decor

Tigrelight$13.384.4★103 rev

ASFSKY Dragonfly Solar Lights Outdoor 50 LED Dragonfly Lights Waterproof Warm White

ASFSKY$24.244.4★414 rev

Winzwon Gifts for Mom Grandma Wife Solar Lights Outdoor Wind Chimes

Winzwon$10.634.5★6,327 rev

QIDEA Outdoor Solar Dragonfly Garden Stake Light Garden Patio Yard Decor

QIDEA$9.544.1★818 rev

DIBIEECN Birthday Gifts for Women Mom Grandma Wife Solar Lanterns Outdoor Waterproof Metal Hanging Lights Garden Decor LED Decorative Lantern for Patio Porch Backyard Dragonfly 1 Pack

DIBIEECN$26.174.4★2,596 rev

Newest

by launch date

Dragonfly Solar Lanterns Outdoor Waterproof Birthday Gifts for Women

Boakboary$15.3130 rev

4mo ago

Mantunt Solar Lanterns Outdoor Waterproof Solar Lights Outdoor Garden Gifts for Women Mothers Day Mom Grandma Hanging Solar Lights Dragonfly Garden Decor for Patio Yard Lawn Porch Backyard

Mantunt$21.84115 rev

4mo ago

4 Pack Dragonfly Solar Garden Lights Outdoor 24 LEDs Solar Firefly Lights with Dragonfly Outdoor Decor Waterproof Swaying Light for Yard Patio Lawn Pathway Gardening Gift for Women Mom Warm White

yulloyello$29.4459 rev

10mo ago

BSGlobal Dragonfly Solar Lanterns Outdoor Waterproof Hanging Lights

BSGlobal$19.75297 rev

11mo ago

Tigrelight 25.9 FT Dragonfly Solar String Lights 8 Modes Waterproof Multicolor Lights Outdoor 20 LED Solar Powered Dragonflies String Lights for Garden Fence Patio Yard Christmas Tree & Party Decor

Tigrelight$13.38103 rev

1y ago

What buyers say about dragonfly solar lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“brightness is just stunning”

Quality-Overall9%

“It is a nice quality lantern light”

Gifting Purpose9%

“Birthday gift”

Color9%

“The colors are very pretty”

Value For Money6%

“great value for money”

Design-Overall5%

“Stunning Detail”

Assembly/Installation4%

“Easy to assemble”

Charging3%

“Beautiful and reliable charge”

Durability3%

“Beautiful and durable”

Night Vision3%

“Very pretty to see in the evening”

What buyers complain about

Functionality-Overall19%

“Never Worked”

Durability13%

“Broke within couple of months”

Quality-Overall10%

“Not good quality”

Size-Overall6%

“The wire leading from the light to the detached solar panel is incredibly long. too long”

Charging5%

“Dont charge easily”

Brightness/Shine/Glow5%

“I have an issue with one of them not being as bright as the others”

Value For Money4%

“not sold on if worth the price”

Defective Material/Parts4%

“This item is defective”

Advertised Vs Actual Product3%

“picture is a little misleading”

Instructions/User Manual/Troubleshooting3%

“Poor instructions and quality”

Top return reasons

Defective Material/Parts19%

Brightness/Shine/Glow14%

Functionality-Overall11%

Size-Overall11%

Bulb Flicker/Dimming/Color9%

Advertised Vs Actual Product7%