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Dragonfly Solar Lights Outdoor

Pass

Dragonfly Solar Lights Outdoor scores 65 out of 100, a Pass. Shoppers spend $59K a year here, search demand grew +76.0% this quarter, and returns run at 1.7% of orders.

Flapen Score
65
65 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 48
Market size
$59K/yr88K searches / yr
90-day growth
+76.0%search demand this quarter
Competition
35%top-5 click share · 38 brands · 42 sellers

Flapen Score

Dragonfly Solar Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Dragonfly Solar Lights Outdoor is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragonfly Solar Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Dragonfly Solar Lights Outdoor 88K times last year and spent an estimated $59K. The top 5 brands take 35% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+76.0%
Conversion, latest week
3.4%
Market size, estimated
$59Ka year
Peak month
May6.4× the quietest month
Top search term
dragonfly solar lights outdoor15K searches a year

02 · Price

A sale here is worth $19.52.

Listings sell for $19.52 on average, from $9.54 to $29.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.52 that is $0 to $2K a year per listing.

Average price
$19.52inside the $15 to $100 sweet spot
Price range
$9.54–$29.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #431 within Landscape Lighting. It carries 1,225 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#431in Landscape Lighting
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,225per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dragonfly Solar Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

42

Top-5 brand share

35%

Top 20: 86%

Top-5 click share

35%

Top 20: 84%

Open market

59%

  • Tigrelight10%
  • SmilingTown7%
  • ASFSKY6%
  • Winzwon6%
  • QIDEA6%
  • DIBIEECN6%

Demand

Dragonfly Solar Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Search terms

Top Dragonfly Solar Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragonfly solar lights outdoor15K/yr
  • dragonfly solar lights11K/yr
  • solar dragonfly lights outdoor12K/yr
  • solar dragonfly6K/yr
  • dragonfly lights12K/yr
  • dragonfly solar lantern8K/yr
  • dragon fly solar lights for outside4K/yr
  • dragonfly lights outdoor4K/yr
  • solar dragonfly lights4K/yr
  • dragon fly solar lights outdoor garden3K/yr

Reviews and returns

What reviews say buyers love and hate about Dragonfly Solar Lights Outdoor

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Never Worked”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dragonfly Solar Lights Outdoor questions

Answered from the same tracked data.