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Dragonfly Lamp

Fail

Shoppers spend only $45K a year here, so Dragonfly Lamp is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$45K/yr56K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
43%top-5 click share · 21 brands · 23 sellers

Flapen Score

Dragonfly Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Dragonfly Lamp is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragonfly Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Dragonfly Lamp 56K times last year and spent an estimated $45K. The top 5 brands take 58% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.9%
Market size, estimated
$45Ka year
Top search term
dragonfly lamp29K searches a year

02 · Price

A sale here is worth $93.38.

Listings sell for $93.38 on average, from $22.19 to $187.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $93.38 that is $0 to $9K a year per listing.

Average price
$93.38inside the $15 to $100 sweet spot
Price range
$22.19–$187.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #2,679 within Lamps & Shades. It carries 309 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#2,679in Lamps & Shades
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
309per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Dragonfly Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

23

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

43%

Top 20: 85%

Open market

37%

  • Pterying20%
  • WERFACTORY13%
  • Nizrsky9%
  • LXHCYOU9%
  • KALOUFUL7%
  • wecrejoni5%

Demand

Dragonfly Lamp search demand

Weekly searches over the year. Pick a range.

900700Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Dragonfly Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragonfly lamp29K/yr
  • dragonfly tiffany lamp11K/yr
  • tiffany dragonfly lamp7K/yr
  • tiffany lamp dragonfly5K/yr
  • dragonfly lamp tiffany style4K/yr

Reviews and returns

What reviews say buyers love and hate about Dragonfly Lamp

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Size-Overall”
2.2%of orders come back
“which was larger”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dragonfly Lamp questions

Answered from the same tracked data.