Is dragon lamp profitable to sell on Amazon United States?

The niche generates $78K/yr across 63 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the dragon lamp niche?

39 brands and 62 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in dragon lamp?

Top complaints mined from reviews: Size-Overall, Durability, Brightness/Shine/Glow. The return rate is 1.5%.

When does demand for dragon lamp peak?

Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the dragon lamp niche?

Listings span $9.49–$158.34; the average listing price is $36.82 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.

dragon lamp

Worth a look

Shows a sweet-spot price point ($36.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$36.82

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great295.48

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$9.49–$158.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Market size

Bad$78K

$78K/yr · 199K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, dragon lamp is a $78K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dragon lamp market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $110K–$147K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,554
Page quality: 0%
Prime: 89%
Sponsored: 90%
Out of stock: 6.0%
Avg brand age: 27 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

32%

Top 20: 68%

Open market

48%

POSSHE18%
MASDEC9%
Hmusnwol8%
Neioaas6%
Generic6%
Zeckos6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top dragon lamp search terms

dragon lamp88K/yr +3.5%0.7% conv.
dragon light34K/yr +28.6%1.7% conv.
dragon night light27K/yr +17.0%2.3% conv.
dragon lamps10K/yr +5.2%0.5% conv.
dragon lamps for adults10K/yr -24.4%0.4% conv.
dragon lights7K/yr +14.7%0.4% conv.
dragon lamps for bedrooms7K/yr +22.5%0.4% conv.
dragon nightlight6K/yr +15.1%2.3% conv.
dragon lava lamp9K/yr -64.3%0.2% conv.

All search terms

Top dragon lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POSSHE Dragon Night Light 3.15 Inch (80mm) K9 Crystal 3D Lamp with Remote 16 Color for Birthday Xmas Cool Figurines Dragon Gifts for Room Decor Boys Girls

POSSHE$20.504.7★1,200 rev

POSSHE Dragon Night Light Cute Baby Dragon Gifts Soft Silicone Lamp with 3 Level Warm Light and RGB Changing Breastfeeding Nursery Portable Kawaii Bedside Lamp for Baby Toddler Boys and Girls

POSSHE$16.184.7★552 rev

Epoxy Fire Dragon Resin Lamp Handmade Resin Night Light with USB Port

MASDEC$64.884.7★77 rev

Neioaas Retro Dragon Stained Resin Table Lamp - Animal Table Lamp Series Vintage-Style Bedside Light Unique Dragon Design for Home Dcor Living Room & Bedroom

Neioaas$23.701.6★15 rev

Zeckos Dragon Table Lamp 19 Inch Gothic Guardians with Black Fabric Shade

Zeckos$91.244.7★468 rev

Newest

by launch date

Gothic Dragon LED Crystal Ball Lamp for Dark Aesthetic Decor Fantasy Resin Dragon Night Light Witchy Table Lamp USB Powered Mystic Orb Light for Bedroom Shelf Altar Halloween Decoration

Generic$25.593 rev

1mo ago

LED Dragon Figurine Light for Outdoor Landscape Lighting - with Lava Flow & Flame Scales Majestic Dragon Claw Warm Glow Night Light Fantasy Ambiance Decor for Home Hotel Unique Gift Idea (8in)

ATZNWX$24.847 rev

3mo ago

Imvertu Cute Dragon Bedside Table Lamp for Bedroom with USB Port (White)

Imvertu$19.9424 rev

8mo ago

Neioaas Retro Dragon Stained Resin Table Lamp - Animal Table Lamp Series Vintage-Style Bedside Light Unique Dragon Design for Home Dcor Living Room & Bedroom

Neioaas$23.7015 rev

9mo ago

Hmusnwol Dragon&Castle Figurine Lamp - 6.15 inch LED Circle Table Lamp Light for Bookshelf/Desk/Bedside/Nightstand Great for Collectors and Dragon Fans Alike

Hmusnwol$32.4326 rev

10mo ago

What buyers say about dragon lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow26%

“Super cute and bright”

Quality-Overall13%

“Amazing quality”

Gifting Purpose12%

“Great gift idea”

Color7%

“Love the variety of color options”

Value For Money5%

“Its well worth the money”

Advertised Vs Actual Product5%

“It is what it advertises”

Design-Overall5%

“Seems well constructed”

Size-Overall2%

“a perfect size for guarding the door to my space”

Night Vision2%

“Cool night light”

Charging2%

“Also stays charged for a long time”

What buyers complain about

Size-Overall19%

“It's small”

Durability15%

“Does not last”

Brightness/Shine/Glow10%

“It's not a bright light”

Advertised Vs Actual Product6%

“Not as pictured”

Quality-Overall6%

“Cheap”

Functionality-Overall4%

“Can't replace the bulb”

Color3%

“Cheap looking and dull colors”

Defective Material/Parts3%

“the lamp itself was broken at the base”

Battery Life2%

“Doesnt run on batteries like the description says”

Value For Money2%

“Call it $6.66/month, amortized”

Top return reasons

Size-Overall18%

Advertised Vs Actual Product13%

Functionality-Overall12%

Defective Material/Parts11%

Brightness/Shine/Glow8%

Bulb Flicker/Dimming/Color7%

Charging4%