Skip to content

Dragon Knife

Maybe

The top 5 brands take only 31% of clicks. But shoppers spend only $41K a year here, so Dragon Knife is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$41K/yr205K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
19%top-5 click share · 60 brands · 97 sellers

Flapen Score

Dragon Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Dragon Knife is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Dragon Knife 205K times last year and spent an estimated $41K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
0.8%
Market size, estimated
$41Ka year
Peak month
December7.2× the quietest month
Top search term
dragon knife44K searches a year

02 · Price

A sale here is worth $23.81.

Listings sell for $23.81 on average, from $7.00 to $103.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.81 that is $0 to $2K a year per listing.

Average price
$23.81inside the $15 to $100 sweet spot
Price range
$7.00–$103.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #421 within Knives, Parts & Accessories. It carries 793 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
5.0%
Average rank
#421in Knives, Parts & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
793per listing
Listings tracked
109

04 · Newcomers

Amazon counts 6 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dragon Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$821$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 rising

Sellers

97

Top-5 brand share

31%

Top 20: 72%

Top-5 click share

19%

Top 20: 49%

Open market

65%

  • Vividstill14%
  • SZCO6%
  • Purple Dragon4%
  • Masters Collection4%
  • Knivesmatter4%
  • BHYTAKI4%

Demand

Dragon Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 7.2×

Search terms

Top Dragon Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon knife44K/yr
  • knife mystery box24K/yr
  • surprise knife box mystery20K/yr
  • anime knife19K/yr
  • skull knife21K/yr
  • dragon pocket knife13K/yr
  • star wars knife10K/yr
  • mystery knives box9K/yr
  • gothic knife8K/yr
  • mystery knives7K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Knife

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Sharpness”
16%of negative reviews mention “Size-Overall”
1.1%of orders come back
“On the small side”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dragon Knife questions

Answered from the same tracked data.