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Doulton Water Filter

Fail

The top 5 brands take 96% of clicks, so Doulton Water Filter is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$464K/yr141K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
61%top-5 click share · 8 brands · 25 sellers

Flapen Score

Doulton Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Doulton Water Filter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doulton Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Doulton Water Filter 141K times last year and spent an estimated $464K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
2.3%
Market size, estimated
$464Ka year
Peak month
April2.2× the quietest month
Top search term
ceramic water filter46K searches a year

02 · Price

A sale here is worth $141.76.

Listings sell for $141.76 on average, from $18.97 to $361.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $141.76 that is $0 to $14K a year per listing.

Average price
$141.76above the $15 to $100 sweet spot
Price range
$18.97–$361.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #572 within Water Filtration & Softeners. It carries 724 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
5.6%
Average rank
#572in Water Filtration & Softeners
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
724per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Doulton Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$46K$70K$93K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

2%

  • DOULTON69%
  • British Berkefeld12%
  • Purewell10%
  • YKMGON3%
  • Culligan2%
  • Invigorated Water1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Doulton Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Search terms

Top Doulton Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceramic water filter46K/yr
  • british berkefeld water filter31K/yr
  • doulton water filter16K/yr
  • british berkefeld10K/yr
  • berkefeld water filter5K/yr
  • ceramic filter7K/yr
  • ceramic gravity water filter4K/yr
  • ceramic water filter system6K/yr
  • british berkefeld gravity water filter2K/yr
  • doulton ceramic water filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Doulton Water Filter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Filtration”
28%of negative reviews mention “Filtration”
3.7%of orders come back
“Awful filters”
A buyer, on “Filtration”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Doulton Water Filter questions

Answered from the same tracked data.