Doulton Water Filter
FailThe top 5 brands take 96% of clicks, so Doulton Water Filter is a Fail.
- Flapen Score
- 40 / 100Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 4840
- Market size
- $464K/yr141K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 25 sellers
Flapen Score
Doulton Water Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Doulton Water Filter is stronger. Inside it, weaker.
Market
The Doulton Water Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Doulton Water Filter 141K times last year and spent an estimated $464K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $464Ka year
- Peak month
- April2.2× the quietest month
- Top search term
- ceramic water filter46K searches a year
02 · Price
A sale here is worth $141.76.
Listings sell for $141.76 on average, from $18.97 to $361.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $141.76 that is $0 to $14K a year per listing.
- Average price
- $141.76above the $15 to $100 sweet spot
- Price range
- $18.97–$361.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #572 within Water Filtration & Softeners. It carries 724 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 75%
- Out of stock, average day
- 5.6%
- Average rank
- #572in Water Filtration & Softeners
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 724per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Doulton Water Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
British Berkefeld 2.24 Gallon Gravity-Fed Water Filter System- Stainless Steel with 2x ATC Super Sterasyl Candle Filters
- Price
- $271.26
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 7y ago

British Berkefeld 7 Ultra Sterasyl Ceramic Gravity Filter Cartridge 2 Pack Reduces Contaminants Suitable for All Gravity Cans Improves Taste & Odour NSF Certified Candle Element
- Price
- $79.28
- Rating
- 4.4/5
- Reviews
- 851
- Age
- 9y ago

British Berkefeld Gravity Water Filter with four 7 Super Sterasyl Ceramic Water Filter Elements
- Price
- $296.17
- Rating
- 4.3/5
- Reviews
- 188
- Age
- 16y ago

British Berkefeld Doulton 3.17 Gallon W9361137 Countertop Gravity-Fed Water Filtration System Using Ultra Sterasyl Ceramic Filter Candles
- Price
- $322.32
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 4y ago

British Berkefeld Doulton 8674 Ultra Sterasyl Ceramic Filter Candle for Countertop Gravity Water Filter System Short Mount 7 - 4 Pack
- Price
- $161.02
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 4y ago
Trending
90-day click momentum
British Berkefeld Doulton W9361138 Stainless Steel Gravity Water Filter System with 2 x Ultra Sterasyl Ceramic Filter Candles - Made in UK
- Price
- $272.22
- Rating
- 4.2/5
- Reviews
- 172
- Age
- 16y ago

British Berkefeld Doulton Water Element Candle Compatible with Berkey Water Filter Replacement for BB9-2 Gravity Water Filter System 1- Single
- Price
- $38.06
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2y ago

Purewell 3-Stage Gravity Fed Water Filter System 2.25 Gallon Stainless Steel Countertop System with 2 Washable Ceramic Filters and Stand Reduce up to 99% Chlorine PW-OBT
- Price
- $127.60
- Rating
- 4.4/5
- Reviews
- 1,967
- Age
- 2y ago

British Berkefeld 2.24 Gallon Gravity-Fed Water Filter System- Stainless Steel with 2x ATC Super Sterasyl Candle Filters
- Price
- $271.26
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 7y ago

Culligan MaxClear 2.25 Gallon Gravity Water Filter System Removes Microplastics PFAS & Lead NSF/ANSI Certified Brushed Stainless-Steel Countertop Filter with 1 Ceramic Filter
- Price
- $176.64
- Rating
- 4.0/5
- Reviews
- 172
- Age
- 1y ago
Newest
by launch date
Culligan MaxClear 2.25 Gallon Gravity Water Filter System Removes Microplastics PFAS & Lead NSF/ANSI Certified Brushed Stainless-Steel Countertop Filter with 1 Ceramic Filter
- Price
- $176.64
- Rating
- 4.0/5
- Reviews
- 172
- Age
- 1y ago

Purewell PF-4 Ceramic 3-Stage Purification Elements Washable & Reusable NSF/ANSI 42&372 Certified Replacement for ProOne Berlkey Purewell Filters and Water Filter Systems
- Price
- $64.29
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 1y ago

YKMGON 2Pack Replacement Ceramic Dome Water Filter
- Price
- $18.97
- Rating
- 4.0/5
- Reviews
- 205
- Age
- 2y ago

Purewell 3-Stage Gravity Fed Water Filter System 2.25 Gallon Stainless Steel Countertop System with 2 Washable Ceramic Filters and Stand Reduce up to 99% Chlorine PW-OBT
- Price
- $127.60
- Rating
- 4.4/5
- Reviews
- 1,967
- Age
- 2y ago

Purewell 3-Stage Gravity Fed Water Filter System 2.25 Gallon Stainless Steel Countertop System with 2 Washable Ceramic Filters Metal Water Level Spigot and Stand Reduce up to 99% Chlorine PW-OBT-K
- Price
- $148.31
- Rating
- 4.4/5
- Reviews
- 1,967
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
25
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
2%
- DOULTON69%
- British Berkefeld12%
- Purewell10%
- YKMGON3%
- Culligan2%
- Invigorated Water1%
- Open — no brand owns it (2 brands, 2%)
Demand
Doulton Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.2×
Search terms
Top Doulton Water Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ceramic water filter46K/yr
- british berkefeld water filter31K/yr
- doulton water filter16K/yr
- british berkefeld10K/yr
- berkefeld water filter5K/yr
- ceramic filter7K/yr
- ceramic gravity water filter4K/yr
- ceramic water filter system6K/yr
- british berkefeld gravity water filter2K/yr
- doulton ceramic water filter3K/yr
Reviews and returns
What reviews say buyers love and hate about Doulton Water Filter
We read the reviews and the return reasons for every product selling here.
“Awful filters”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doulton Water Filter questions
Answered from the same tracked data.









