Is Double Towel Bar profitable to sell on Amazon United States?

Flapen scores Double Towel Bar 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $221K a year across 64 tracked products. Amazon counts 2 of the 7 products launched in the last year as successful launches. Search demand grew +7.2% in the last 90 days.

How competitive is the Double Towel Bar niche on Amazon United States?

25 brands and 60 sellers compete in Double Towel Bar on Amazon United States. The top 5 Double Towel Bar products take 33% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Double Towel Bar?

Double Towel Bar buyers on Amazon United States complain most about Quality-Overall, Assembly/Installation, and Size-Overall. Returns run at 6.7% of orders, which is high.

When does demand for Double Towel Bar peak?

Search demand for Double Towel Bar on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Double Towel Bar niche?

Double Towel Bar sells for $31.52 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.97 to $73.92. The average product has 1,109 reviews, the count a new listing must catch up to.

Double Towel Bar

Maybe

Products sell for $31.52 on average, inside the sweet spot. But returns run at 6.7% of orders, so Double Towel Bar is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $221K/yr284K searches / yr
90-day growth: +7.2%search demand this quarter
Competition: 33%top-5 click share · 25 brands · 60 sellers

Flapen Score

Double Towel Bar against its category

The dotted line is the Tools & Home Improvement average. Past it, Double Towel Bar is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Double Towel Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Double Towel Bar 284K times last year and spent an estimated $221K. The top 5 brands take 60% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months: 284K
Growth, 90 days vs prior 90: +7.2%
Conversion, latest week: 2.5%
Market size, estimated: $221Ka year
Peak month: November1.2× the quietest month
Top search term: double towel bar95K searches a year

02 · Price

A sale here is worth $31.52.

Listings sell for $31.52 on average, from $9.97 to $73.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.52 that is $3K to $8K a year per listing.

Average price: $31.52inside the $15 to $100 sweet spot
Price range: $9.97–$73.92
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #241 within Bathroom Hardware. It carries 1,109 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 3.5%
Average rank: #241in Bathroom Hardware
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 1,109per listing
Listings tracked: 64

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 44 months

Products