double toilet paper holder
Worth a lookShows a sweet-spot price point ($23.50 avg), but a small market ($89K/yr) keeps it on the watch list.
Avg price
Incredible$23.50avg listing price — sweet spot $15–$100
Review moat
Great389.05avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$6.93–$39.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 67K searches
According to Flapen's Amazon United States niche tracking, double toilet paper holder is a $89K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
double toilet paper holder market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $118K–$141K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #501
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 8.2%
- Avg brand age
- 43 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
107
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
43%
Top 20: 83%
Open market
39%
- FORIOUS23%
- Bjiotun11%
- Moen9%
- OBODING7%
- BGL6%
- iMonse5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top double toilet paper holder search terms
- double toilet paper holder32K/yr
- double toilet paper holder with shelf13K/yr
- double roll toilet paper holder8K/yr
- dual toilet paper holder6K/yr
- toilet paper holder double4K/yr
- 2 roll toilet paper holder4K/yr
Top double toilet paper holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FORIOUS Double Toilet Paper Holder with Shelf Wall Mount Tissue Roll Holder for Bathroom 304 Stainless Steel Commercial Toilet Paper Dispensers with Phone Shelf (1 Brushed Nickel)
FORIOUS$26.744.7★315 rev
Toilet Paper Holder with Shelf Wall Mounted Toilet Paper Storage Double Roll Tissue Holder Dispenser Bathroom Toilet Paper Holder (Matte Black)
Bjiotun$19.104.5★1,686 rev
Moen Donner Chrome Commercial In-Line Double Roll Toilet Paper Holder Wall Mount R5580
Moen$17.314.6★670 rev
Double Roll Toilet Paper Holder OBODING Black Stainless Steel Toilet Paper Holder Adhesive or Drilling Toilet Roll Holder Wall Mount for Bathroom (Black)
OBODING$6.934.2★198 rev
FORIOUS Double Toilet Paper Holder with Shelf 304 Stainless Steel Wall Mount Commercial Toilet Paper Dispenser Low Maintenance Bathroom Tissue Roll Holder for Hotel Apartments etc Brushed Nickel
FORIOUS$25.074.8★110 rev
Newest
by launch date
FORIOUS Toilet Paper Holder with Shelf Marble Wall Mount Tissue Roll Holder for Bathroom Washroom 304 Stainless Steel Double Commercial Toilet Tissue Dispensers with Phone Shelf Brushed Nickel
FORIOUS$36.4283 rev
2 Pack Double Toilet Paper Holder with Shelf Wall Mount Tissue Roll Holder for Bathroom Heavy Duty 304 Stainless Steel Commercial Toilet Paper Dispenser with Phone Shelf - Brushed Nickel
Tubtoken$39.3534 rev
FORIOUS Double Toilet Paper Holder with Shelf 304 Stainless Steel Wall Mount Commercial Toilet Paper Dispenser Low Maintenance Bathroom Tissue Roll Holder for Hotel Apartments etc Brushed Nickel
FORIOUS$25.07110 rev
FORIOUS Double Toilet Paper Holder with Shelf Wall Mount Tissue Roll Holder for Bathroom 304 Stainless Steel Commercial Toilet Tissue Dispensers with Phone Shelf (1 Brushed Gold)
FORIOUS$30.23315 rev
Double Toilet Paper Holder Wall Mount Double Roll Toilet Paper Holders Brushed Nickel 304 Stainless Steel for Commercial Restroom & Bathroom Silver
Gorlary$16.1938 rev
Trending
90-day click momentum
Double Roll Toilet Paper Holder OBODING Adhesive or Drilling Stainless Steel Toilet Paper Holder Wall Mount for Bathroom (Silver)
OBODING$7.664.2★
FORIOUS Toilet Paper Holder with Shelf Marble Wall Mount Tissue Roll Holder for Bathroom Washroom 304 Stainless Steel Double Commercial Toilet Tissue Dispensers with Phone Shelf Brushed Nickel
FORIOUS$36.424.8★
2 Pack Double Toilet Paper Holder with Shelf Wall Mount Tissue Roll Holder for Bathroom Heavy Duty 304 Stainless Steel Commercial Toilet Paper Dispenser with Phone Shelf - Brushed Nickel
Tubtoken$39.354.9★
FORIOUS Double Toilet Paper Holder with Shelf Wall Mount Tissue Roll Holder for Bathroom 304 Stainless Steel Commercial Toilet Tissue Dispensers with Phone Shelf (1 Matte Black)
FORIOUS$27.064.7★
FORIOUS Double Toilet Paper Holder with Shelf Wall Mount Tissue Roll Holder for Bathroom 304 Stainless Steel Commercial Toilet Tissue Dispensers with Phone Shelf (1 Brushed Gold)
FORIOUS$30.234.7★
What buyers say about double toilet paper holder
What buyers praise and complain about, mined from review topics.What buyers love
“They are very well made”
“not hard to install”
“Sturdy and Easy to Install”
“smart design”
“As advertised”
“It's extremely convenient”
“Good value”
“Perfect Fit”
“adds useful storage without taking up extra space”
“It has clean lines”
What buyers complain about
“they don't fit”
“One not on installing the cap covers on the screws”
“Mounting in drywall is always iffy”
“Design flaw that causes breakage of dispensor”
“not easy flow”
“It also doesn't roll out super smoothlyall the time”
“the holder is rather heavy”
“Attachment screws to short”
“The adhesive didn't work great”
“Design needs improvement”
Top return reasons
Common questions
- Is double toilet paper holder profitable to sell on Amazon United States?
- The niche generates $89K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the double toilet paper holder niche?
- 29 brands and 107 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in double toilet paper holder?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Mounting. The return rate is 2.4%.
- When does demand for double toilet paper holder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the double toilet paper holder niche?
- Listings span $6.93–$39.35; the average listing price is $23.50 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.