Is Double Light Switch profitable to sell on Amazon United States?

Flapen scores Double Light Switch 45 out of 100 on Amazon United States, a Fail. Shoppers spend $201K a year across 35 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -0.7% in the last 90 days.

How competitive is the Double Light Switch niche on Amazon United States?

13 brands and 48 sellers compete in Double Light Switch on Amazon United States. The top 5 Double Light Switch products take 47% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Double Light Switch?

Double Light Switch buyers on Amazon United States complain most about Size-Overall, Functionality-Overall, and Quality-Overall. Returns run at 4.2% of orders.

When does demand for Double Light Switch peak?

Search demand for Double Light Switch on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Double Light Switch niche?

Double Light Switch sells for $11.36 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.60 to $29.43. The average product has 1,204 reviews, the count a new listing must catch up to.

Double Light Switch

Fail

The products selling today already average 4.6★, so Double Light Switch is a Fail.

Flapen Score: 45
45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size: $201K/yr282K searches / yr
90-day growth: -0.7%search demand this quarter
Competition: 47%top-5 click share · 13 brands · 48 sellers

Flapen Score

Double Light Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Double Light Switch is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Double Light Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Double Light Switch 282K times last year and spent an estimated $201K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months: 282K
Growth, 90 days vs prior 90: -0.7%
Conversion, latest week: 6.3%
Market size, estimated: $201Ka year
Peak month: November1.2× the quietest month
Top search term: double light switch89K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $4.60 to $29.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.36 that is $3K to $6K a year per listing.

Average price: $11.36under the $15 to $100 sweet spot
Price range: $4.60–$29.43
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$6K
Returns: 4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #98 within Switches & Dimmers. It carries 1,204 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 0.4%
Average rank: #98in Switches & Dimmers
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 1,204per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 51 months

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