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51

double cylinder deadbolt

Worth a look

Shows a sweet-spot price point ($28.13 avg), but high returns (5.5%) keeps it on the watch list.

Market size 28Growth 39Conversion 46Competition 67Returns 23Price range 81Avg price 95Brand share 44Review moat 58Quality gap 75

Avg price

Incredible$28.13

avg listing price — sweet spot $15–$100

Price range

Great$13.54–$116.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,176.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Market size

Okay$121K

$121K/yr · 116K searches

Returns

Bad5.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, double cylinder deadbolt is a $121K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

double cylinder deadbolt market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$113K–$141K
units × avg price
Conversion rate
3.7%
Avg BSR
#309
Page quality
0%
Prime
100%
Sponsored
65%
Out of stock
7.3%
Avg brand age
52 months
Avg seller age
148 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

51

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

18%

  • Rulart22%
  • Probrico20%
  • SCHLAGE16%
  • Gobrico15%
  • Eiqikayo6%
  • Copper Creek4%
  • Open — no brand owns it (12 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top double cylinder deadbolt search terms

  • double cylinder deadbolt22K/yr
  • double keyed deadbolt lock19K/yr
  • double cylinder deadbolt lock set12K/yr
  • double sided deadbolt lock8K/yr
  • double deadbolt lock set8K/yr
  • double cylinder deadbolt locks15K/yr
  • deadbolt lock keyed both sides5K/yr
  • double sided deadbolt6K/yr
  • double key deadbolt5K/yr
  • double cylinder deadbolt lock4K/yr
All search terms

Top double cylinder deadbolt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$15K16%$19K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about double cylinder deadbolt

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy set up”

Locking Mechanism18%

“Easy to install lock”

Value For Money12%

“they are affordable”

Quality-Overall12%

“Excellent product”

Advertised Vs Actual Product5%

“Just as advertised”

Size-Overall5%

“Fits great”

Strength4%

“Sturdy, great quality, and easy to install”

Efficiency4%

“It works reliably”

Security3%

“consistently reliable to keep my son secure”

Durability2%

“Very durable”

What buyers complain about

Quality-Overall21%

“seems low on the quality scale”

Locking Mechanism19%

“wouldnt lock at all”

Assembly/Installation9%

“A little difficult to assemble”

Durability7%

“Broke instantly”

Size-Overall6%

“screws were to big”

Strength4%

“a bit flimsy”

Functionality-Overall3%

“Did not work”

Defective Material/Parts3%

“arrived broke”

Advertised Vs Actual Product2%

“Looks are deceiving”

Paint Quality2%

“Cheap paint chipped during install”

Top return reasons

Size-Overall31%
Locking Mechanism14%
Defective Material/Parts9%
Functionality-Overall9%
Compatibility-Overall5%
Mechanism Issues5%
Quality-Overall4%
Advertised Vs Actual Product4%
Color4%
Value For Money3%

Common questions

Is double cylinder deadbolt profitable to sell on Amazon United States?
The niche generates $121K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the double cylinder deadbolt niche?
18 brands and 51 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in double cylinder deadbolt?
Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Assembly/Installation. The return rate is 5.5% — above our launch gate.
When does demand for double cylinder deadbolt peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the double cylinder deadbolt niche?
Listings span $13.54–$116.27; the average listing price is $28.13 (sweet spot $15–$100). The average incumbent carries 1,177 reviews — the moat a new listing must climb.