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Double Barn Door

Fail

Buyers convert on only 0.2% of searches, so Double Barn Door is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$107K/yr149K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
23%top-5 click share · 14 brands · 18 sellers

Flapen Score

Double Barn Door against its category

The dotted line is the Tools & Home Improvement average. Past it, Double Barn Door is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Barn Door market on Amazon at a glance

Shoppers on Amazon United States searched for Double Barn Door 149K times last year and spent an estimated $107K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
0.2%
Market size, estimated
$107Ka year
Peak month
September1.4× the quietest month
Top search term
double barn door54K searches a year

02 · Price

A sale here is worth $313.52.

Listings sell for $313.52 on average, from $19.95 to $624.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $313.52 that is $0 to $31K a year per listing.

Average price
$313.52above the $15 to $100 sweet spot
Price range
$19.95–$624.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$31K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #291 within Doors. It carries 377 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
82%
Out of stock, average day
17.2%
Average rank
#291in Doors
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
377per listing
Listings tracked
77

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Double Barn Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

23%

Top 20: 62%

Open market

6%

  • SMARTSTANDARD28%
  • EaseLife21%
  • FREDBECK16%
  • ROYMELO14%
  • JUJUBON12%
  • COSHOMER3%
  • Open — no brand owns it (8 brands, 6%)

Demand

Double Barn Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Double Barn Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double barn door54K/yr
  • double barn doors22K/yr
  • double doors20K/yr
  • double sliding barn door16K/yr
  • double barn doors and hardware included13K/yr
  • barn door double7K/yr
  • double sliding door8K/yr
  • barn doors double sliding6K/yr
  • oversized sliding barn door3K/yr

Reviews and returns

What reviews say buyers love and hate about Double Barn Door

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
6.2%of orders come back
“The rolling HW is of very low quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Double Barn Door questions

Answered from the same tracked data.