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Dorm Safe with Cable

Fail

Shoppers spend only $37K a year here, so Dorm Safe with Cable is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$37K/yr55K searches / yr
90-day growth
+421.1%search demand this quarter
Competition
55%top-5 click share · 15 brands · 56 sellers

Flapen Score

Dorm Safe with Cable against its category

The dotted line is the Tools & Home Improvement average. Past it, Dorm Safe with Cable is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dorm Safe with Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Dorm Safe with Cable 55K times last year and spent an estimated $37K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +421.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+421.1%
Conversion, latest week
1.6%
Market size, estimated
$37Ka year
Peak month
August22.3× the quietest month
Top search term
dorm safe with cable22K searches a year

02 · Price

A sale here is worth $40.61.

Listings sell for $40.61 on average, from $13.11 to $296.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.61 that is $0 to $4K a year per listing.

Average price
$40.61inside the $15 to $100 sweet spot
Price range
$13.11–$296.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #126 within Safes & Safe Accessories. It carries 7,795 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#126in Safes & Safe Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
7,795per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dorm Safe with Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

56

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

18%

  • Amazon Basics40%
  • SentrySafe16%
  • Vaultz9%
  • Master Lock7%
  • SAFEGO5%
  • HUANLANG4%

Demand

Dorm Safe with Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 22.3×

Search terms

Top Dorm Safe with Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dorm safe with cable22K/yr
  • dorm lock box13K/yr
  • dorm safe box6K/yr
  • lock box for college dorm room4K/yr
  • lockbox for college dorm3K/yr
  • master lock safe5K/yr
  • lock box for college dorm1K/yr
  • college dorm safes965/yr

Reviews and returns

What reviews say buyers love and hate about Dorm Safe with Cable

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Locking Mechanism”
4.7%of orders come back
“Not very secure”
A buyer, on “Locking Mechanism”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dorm Safe with Cable questions

Answered from the same tracked data.