dorm safe
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+424.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$44.52avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Okay$13.11–$296.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,854.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, dorm safe is a $72K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dorm safe market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $67K–$89K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 39 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
56
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
19%
- Amazon Basics40%
- SentrySafe17%
- Master Lock7%
- Vaultz6%
- AMIR6%
- DocSafe5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +424.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 37.8×
Top dorm safe search terms
- dorm safe50K/yr
- safe for dorm room9K/yr
- dorm lock box13K/yr
- dorm safe box6K/yr
- lock box for college dorm room4K/yr
- master lock safe5K/yr
- college dorm safes965/yr
Top dorm safe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Documents Valuables Personal Items Dorm Room Home Large Black
Amazon Basics$17.614.4★9,934 rev
Master Lock Portable Small Lock Box Set Your Own Combination Lock Portable Safe Personal Travel Safe 5900D Gunmetal Grey
Master Lock$17.134.3★17,988 rev
SentrySafe Small Safe Black Lock Box with Combination Lock for Office or Dorm Secures Money Passport Jewelry 0.05 Cubic Feet Exterior: 2.6 in. H x 5.9 in. W x 8.0 in. D P005C
SentrySafe$21.324.2★1,749 rev
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Valuables Documents College Dorm Room XL Black
Amazon Basics$17.654.4★9,934 rev
SentrySafe Small Blue Safe with Digital Keypad Lock Box for Dorm or Travel can Store Money Jewelry Passports 0.08 Cubic Feet Exterior: 2.9 x 10 x 7.9 inches P008EBLU
SentrySafe$35.884.0★645 rev
Newest
by launch date
Small Safe for Home 6.69H Safe Box with Fireproof Waterproof Bag for College Dorm Room Money Safe with Alarm System Sensor LED Light Wall/Floor Mountable Hidden Safes for Cash Jewelry Medicine
Bukumo$32.621,134 rev
Waterproof Lock Box Portable 4-Digit Combination Safe Boxes with Removable Cable Anti-Theft Small Security Lockbox Resettable Code Cash Case Outdoor Key Hider for Travel Gym Hotel Dorm Beach
BRILLIRARE$23.5172 rev
Digital Electronic Money Safe Steel Security Lock Box with Keypad Office Hotel Business Jewelry Gun Cash Safe 0.23 Cubic Feet 9.06 W x 6.69 D x 6.69 Hpink
CDC DIGI$32.474,910 rev
Marcree 0.23 Cubic Small Safe Box for Home Mini Safes for Kids Pink Safe with Key Security Cabinet Safes with Cutting-edge Bending Lock Box with Keys for Money Cash 6.69x 9.06x 6.69 Inches Pink
Marcree$25.28484 rev
DocSafe Storage Ottoman with Lock Fireproof Folding Ottoman Foot Rest Stool Storage Chest with Storage Safe for Important Documents Waterproof 17 Inches Short Ottoman Foot Stool with Handles Black
DocSafe$31.672,582 rev
Trending
90-day click momentumSmall Safe for Home 6.69H Safe Box with Fireproof Waterproof Bag for College Dorm Room Money Safe with Alarm System Sensor LED Light Wall/Floor Mountable Hidden Safes for Cash Jewelry Medicine
Bukumo$32.624.4★
Vaultz Locking Storage Chest with Dual Combination Lock-Small Lock Box for Laptops Tablets & Valuables Lockable Storage Box with Code Keyless Lockbox for Dorm Home & Travel 18.11 x 12.99 x 6.18
Vaultz$61.044.3★
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Valuables Documents College Dorm Room XL Black
Amazon Basics$17.654.4★
HUANLANG Portable Safe Lock Box with Combination Lock Mini Beach Travel Safe Waterproof Small Lockable Boxs with Removable Wire Rope Combination Lock Box for Dorm Travel Beach Hotel Car Home Office
HUANLANG$25.134.2★
Digital Electronic Money Safe Steel Security Lock Box with Keypad Office Hotel Business Jewelry Gun Cash Safe 0.23 Cubic Feet 9.06 W x 6.69 D x 6.69 Hpink
CDC DIGI$32.474.3★
What buyers say about dorm safe
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality made product as described”
“keeps things safe”
“it fits a lot”
“Just what I needed”
“Worth it”
“Lock mechanism works well”
“It is made of metal so appears to be strong”
“Easy to use”
“good for storage”
“Very efficient”
What buyers complain about
“the cable doesnt even fit on it snug”
“Not secure”
“Bad quality”
“It is kind of heavy”
“Breaks easily”
“Code function doesnt work”
“make it very difficult to open”
“Batteries fell out”
“it was so much cheaper”
“Flimsy, not sturdy at all”
Top return reasons
Common questions
- Is dorm safe profitable to sell on Amazon United States?
- The niche generates $72K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +424.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the dorm safe niche?
- 14 brands and 56 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in dorm safe?
- Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 4.6%.
- When does demand for dorm safe peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 37.8× the quietest.
- What does it cost to enter the dorm safe niche?
- Listings span $13.11–$296.66; the average listing price is $44.52 (sweet spot $15–$100). The average incumbent carries 10,854 reviews — the moat a new listing must climb.