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Dorm Safe

Fail

Shoppers spend only $72K a year here, so Dorm Safe is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$72K/yr88K searches / yr
90-day growth
+424.3%search demand this quarter
Competition
54%top-5 click share · 14 brands · 56 sellers

Flapen Score

Dorm Safe against its category

The dotted line is the Tools & Home Improvement average. Past it, Dorm Safe is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dorm Safe market on Amazon at a glance

Shoppers on Amazon United States searched for Dorm Safe 88K times last year and spent an estimated $72K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +424.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+424.3%
Conversion, latest week
1.8%
Market size, estimated
$72Ka year
Peak month
August37.8× the quietest month
Top search term
dorm safe50K searches a year

02 · Price

A sale here is worth $44.52.

Listings sell for $44.52 on average, from $13.11 to $296.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.52 that is $0 to $4K a year per listing.

Average price
$44.52inside the $15 to $100 sweet spot
Price range
$13.11–$296.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #94 within Safes & Safe Accessories. It carries 10,854 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
0.7%
Average rank
#94in Safes & Safe Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
10,854per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dorm Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

56

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

19%

  • Amazon Basics40%
  • SentrySafe17%
  • Master Lock7%
  • Vaultz6%
  • AMIR6%
  • DocSafe5%

Demand

Dorm Safe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 37.8×

Search terms

Top Dorm Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dorm safe50K/yr
  • safe for dorm room9K/yr
  • dorm lock box13K/yr
  • dorm safe box6K/yr
  • lock box for college dorm room4K/yr
  • master lock safe5K/yr
  • college dorm safes965/yr

Reviews and returns

What reviews say buyers love and hate about Dorm Safe

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
4.6%of orders come back
“the cable doesnt even fit on it snug”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dorm Safe questions

Answered from the same tracked data.