- Flapen Score
- 49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 4849
- Market size
- $72K/yr88K searches / yr
- 90-day growth
- +424.3%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 56 sellers
Flapen Score
Dorm Safe against its category
The dotted line is the Tools & Home Improvement average. Past it, Dorm Safe is stronger. Inside it, weaker.
Market
The Dorm Safe market on Amazon at a glance
Shoppers on Amazon United States searched for Dorm Safe 88K times last year and spent an estimated $72K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +424.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +424.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $72Ka year
- Peak month
- August37.8× the quietest month
- Top search term
- dorm safe50K searches a year
02 · Price
A sale here is worth $44.52.
Listings sell for $44.52 on average, from $13.11 to $296.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.52 that is $0 to $4K a year per listing.
- Average price
- $44.52inside the $15 to $100 sweet spot
- Price range
- $13.11–$296.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #94 within Safes & Safe Accessories. It carries 10,854 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 0.7%
- Average rank
- #94in Safes & Safe Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 10,854per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dorm Safe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Documents Valuables Personal Items Dorm Room Home Large Black
- Price
- $17.61
- Rating
- 4.4/5
- Reviews
- 9,934
- Age
- 8y ago

Master Lock Portable Small Lock Box Set Your Own Combination Lock Portable Safe Personal Travel Safe 5900D Gunmetal Grey
- Price
- $17.13
- Rating
- 4.3/5
- Reviews
- 17,988
- Age
- 14y ago

SentrySafe Small Safe Black Lock Box with Combination Lock for Office or Dorm Secures Money Passport Jewelry 0.05 Cubic Feet Exterior: 2.6 in. H x 5.9 in. W x 8.0 in. D P005C
- Price
- $21.32
- Rating
- 4.2/5
- Reviews
- 1,749
- Age
- 15y ago

Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Valuables Documents College Dorm Room XL Black
- Price
- $17.65
- Rating
- 4.4/5
- Reviews
- 9,934
- Age
- 8y ago

SentrySafe Small Blue Safe with Digital Keypad Lock Box for Dorm or Travel can Store Money Jewelry Passports 0.08 Cubic Feet Exterior: 2.9 x 10 x 7.9 inches P008EBLU
- Price
- $35.88
- Rating
- 4.0/5
- Reviews
- 645
- Age
- 15y ago
Trending
90-day click momentum
Small Safe for Home 6.69H Safe Box with Fireproof Waterproof Bag for College Dorm Room Money Safe with Alarm System Sensor LED Light Wall/Floor Mountable Hidden Safes for Cash Jewelry Medicine
- Price
- $32.62
- Rating
- 4.4/5
- Reviews
- 1,134
- Age
- 9mo ago

Vaultz Locking Storage Chest with Dual Combination Lock-Small Lock Box for Laptops Tablets & Valuables Lockable Storage Box with Code Keyless Lockbox for Dorm Home & Travel 18.11 x 12.99 x 6.18
- Price
- $61.04
- Rating
- 4.3/5
- Reviews
- 3,348
- Age
- 12y ago

Amazon Basics Portable Security Case Lock Box Safe with Combination Lock for Valuables Documents College Dorm Room XL Black
- Price
- $17.65
- Rating
- 4.4/5
- Reviews
- 9,934
- Age
- 8y ago

HUANLANG Portable Safe Lock Box with Combination Lock Mini Beach Travel Safe Waterproof Small Lockable Boxs with Removable Wire Rope Combination Lock Box for Dorm Travel Beach Hotel Car Home Office
- Price
- $25.13
- Rating
- 4.2/5
- Reviews
- 546
- Age
- 4y ago

Digital Electronic Money Safe Steel Security Lock Box with Keypad Office Hotel Business Jewelry Gun Cash Safe 0.23 Cubic Feet 9.06 W x 6.69 D x 6.69 Hpink
- Price
- $32.47
- Rating
- 4.3/5
- Reviews
- 4,910
- Age
- 1y ago
Newest
by launch date
Small Safe for Home 6.69H Safe Box with Fireproof Waterproof Bag for College Dorm Room Money Safe with Alarm System Sensor LED Light Wall/Floor Mountable Hidden Safes for Cash Jewelry Medicine
- Price
- $32.62
- Rating
- 4.4/5
- Reviews
- 1,134
- Age
- 9mo ago

Waterproof Lock Box Portable 4-Digit Combination Safe Boxes with Removable Cable Anti-Theft Small Security Lockbox Resettable Code Cash Case Outdoor Key Hider for Travel Gym Hotel Dorm Beach
- Price
- $23.51
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago

Digital Electronic Money Safe Steel Security Lock Box with Keypad Office Hotel Business Jewelry Gun Cash Safe 0.23 Cubic Feet 9.06 W x 6.69 D x 6.69 Hpink
- Price
- $32.47
- Rating
- 4.3/5
- Reviews
- 4,910
- Age
- 1y ago

Marcree 0.23 Cubic Small Safe Box for Home Mini Safes for Kids Pink Safe with Key Security Cabinet Safes with Cutting-edge Bending Lock Box with Keys for Money Cash 6.69x 9.06x 6.69 Inches Pink
- Price
- $25.28
- Rating
- 4.6/5
- Reviews
- 484
- Age
- 1y ago

DocSafe Storage Ottoman with Lock Fireproof Folding Ottoman Foot Rest Stool Storage Chest with Storage Safe for Important Documents Waterproof 17 Inches Short Ottoman Foot Stool with Handles Black
- Price
- $31.67
- Rating
- 4.4/5
- Reviews
- 2,582
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
56
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
19%
- Amazon Basics40%
- SentrySafe17%
- Master Lock7%
- Vaultz6%
- AMIR6%
- DocSafe5%
Demand
Dorm Safe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 37.8×
Search terms
Top Dorm Safe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dorm safe50K/yr
- safe for dorm room9K/yr
- dorm lock box13K/yr
- dorm safe box6K/yr
- lock box for college dorm room4K/yr
- master lock safe5K/yr
- college dorm safes965/yr
Reviews and returns
What reviews say buyers love and hate about Dorm Safe
We read the reviews and the return reasons for every product selling here.
“the cable doesnt even fit on it snug”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dorm Safe questions
Answered from the same tracked data.









