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Dorai

Maybe

Products sell for $29.49 on average, inside the sweet spot. But returns run at 7.0% of orders, so Dorai is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$217K/yr239K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
47%top-5 click share · 14 brands · 21 sellers

Flapen Score

Dorai against its category

The dotted line is the Tools & Home Improvement average. Past it, Dorai is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dorai market on Amazon at a glance

Shoppers on Amazon United States searched for Dorai 239K times last year and spent an estimated $217K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Aug–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
3.1%
Market size, estimated
$217Ka year
Peak month
January2.6× the quietest month
Top search term
sink drying stone38K searches a year

02 · Price

A sale here is worth $29.49.

Listings sell for $29.49 on average, from $6.97 to $169.31. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.49 that is $3K to $7K a year per listing.

Average price
$29.49inside the $15 to $100 sweet spot
Price range
$6.97–$169.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #287 within Kitchen Fixtures. It carries 1,748 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#287in Kitchen Fixtures
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,748per listing
Listings tracked
29

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
18 months

Products

Top Dorai products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$43K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

19%

  • eormoe27%
  • NiuYichee16%
  • Lyxel12%
  • Dorai11%
  • MAGKOTA10%
  • DEJUPE5%

Demand

Dorai search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Dorai search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sink drying stone38K/yr
  • sink stone39K/yr
  • dorai36K/yr
  • kitchen sink stone quick dry26K/yr
  • kitchen sink stone16K/yr
  • stone mat for sink15K/yr
  • sink stone mat19K/yr
  • stone for kitchen sink15K/yr
  • sink stone quick dry7K/yr
  • quick dry sink stone7K/yr

Reviews and returns

What reviews say buyers love and hate about Dorai

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Design-Overall”
13%of negative reviews mention “Ease Of Cleaning”
7.0%of orders come back
“Its not easy to clean”
A buyer, on “Ease Of Cleaning”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dorai questions

Answered from the same tracked data.