Is dorai profitable to sell on Amazon United States?

The niche generates $217K/yr across 29 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the dorai niche?

14 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in dorai?

Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Stain Resistance. The return rate is 7.0% — above our launch gate.

When does demand for dorai peak?

Demand peaks in Jan–Aug–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the dorai niche?

Listings span $6.97–$169.31; the average listing price is $29.49 (sweet spot $15–$100). The average incumbent carries 1,748 reviews — the moat a new listing must climb.

dorai

Worth a look

Shows a sweet-spot price point ($29.49 avg), but high returns (7.0%) keeps it on the watch list.

Avg price

Incredible$29.49

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Price range

Good$6.97–$169.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,747.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$217K

$217K/yr · 239K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, dorai is a $217K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Aug–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dorai market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $147K–$177K; units × avg price
Conversion rate: 3.1%
Avg BSR: #287
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 3.5%
Avg brand age: 18 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

19%

eormoe27%
NiuYichee16%
Lyxel12%
Dorai11%
MAGKOTA10%
DEJUPE5%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +22.5% search growth over the last 90 days.

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top dorai search terms

sink drying stone38K/yr +37.8%1.9% conv.
sink stone39K/yr +22.5%2.1% conv.
dorai36K/yr +9.9%1.2% conv.
kitchen sink stone quick dry26K/yr +20.0%1.7% conv.
kitchen sink stone16K/yr +37.0%2.1% conv.
stone mat for sink15K/yr +31.9%1.6% conv.
sink stone mat19K/yr +26.7%1.5% conv.
stone for kitchen sink15K/yr +4.8%1.5% conv.
sink stone quick dry7K/yr +45.3%1.6% conv.
quick dry sink stone7K/yr +47.3%1.1% conv.

All search terms

Top dorai products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eormoe Faucet Mat for Kitchen Sink Diatomite Stone Drying Mat & Sink Protectors Prevent Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 23.6 x 3.9)

eormoe$16.434.3★5,916 rev

NiuYichee 2 PCS Water Absorbent diatomite Coasters 8.3 x 4 Water Absorbing Stone Tray for Sink Stone Drying mat for Kitchen Counter Stone soap Tray Used for Hand Soaps & toiletries & Plants

NiuYichee$9.504.4★5,950 rev

3PCS Water Absorbing Stone Tray DryingNeat Diatomite Stone Sink Tray Instant Dry Sink Coasters Kitchen Sponge Hand Soap Holder Countertop Fast Drying Counter Trays 8 * 4inch and 4 * 4inch

Lyxel$10.024.5★2,593 rev

MAGKOTA Stone Faucet Mat for Kitchen Sink - Quick Dry Diatomite Sink Splash Guard Prevents Moisture Buildup & Water Stains Water Absorbing Stone Tray for Bathroom Countertop (White 20 x 4)

MAGKOTA$9.264.1★460 rev

Eormoe Stone Faucet Mat for Kitchen Sink Diatomite Drying Stone Mat & Sink Protector Prevents Moisture Sink Splash Guard Water-Absorbing Stone Tray for Bathroom Counter (Light Grey 20 x 3.9)

eormoe$16.544.3★5,916 rev

Newest

by launch date

EdenDwell Quick Dry Stone Faucet Mat for Kitchen Sink - 15.8x3.9 Natural Diatomite Stone Drying Mat for Kitchen Counter Bathroom Dish Dry Mat Auto Drainage Sink Protector (White)

EdenDwell$6.97101 rev

7mo ago

MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4

MAGKOTA$8.87418 rev

8mo ago

MAGKOTA Stone Faucet Mat for Kitchen Sink - Quick Dry Diatomite Sink Splash Guard Prevents Moisture Buildup & Water Stains Water Absorbing Stone Tray for Bathroom Countertop (White 20 x 4)

MAGKOTA$9.26460 rev

8mo ago

Stone Faucet Mat for Kitchen Sink Water Absorbing Sink Water Splash Guard Fast-Drying Kitchen Sink Faucet Mat Durable Protector and Stone Drying Mat for Kitchen Counter & Bathroom Sink

Telomet$13.29307 rev

11mo ago

NiuYichee Faucet Mat for Kitchen Sink Water Absorbing Diatomite Stone Tray

NiuYichee$11.88206 rev

1y ago

What buyers say about dorai

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall12%

“looks SO CUTE”

Quality-Overall12%

“High quality, clean crisp look”

Ease Of Cleaning11%

“easy to rinse or wipe down”

Size-Overall8%

“Size was accurate”

Advertised Vs Actual Product6%

“Exactly as pictured”

Color4%

“Beautiful color”

Value For Money4%

“Great Value”

Ease Of Use4%

“easy to fold up”

Material Quality3%

“The material feels sturdy”

Water Resistance2%

“it does work well for water”

What buyers complain about

Ease Of Cleaning13%

“Its not easy to clean”

Size-Overall11%

“Small”

Stain Resistance11%

“stains”

Durability6%

“durability are disappointing”

Value For Money6%

“felt the need to for this overpriced ridiculous item”

Color5%

“Supposed to be gray”

Quality-Overall5%

“quality control needs to be executed”

Color Fading/Discoloration4%

“After using this product for only two weeks it started to discolor”

Water Resistance3%

“Any water that gets on it just magically disappeared quickly”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Size-Overall72%

Color6%

Advertised Vs Actual Product4%

Material Quality2%

Functionality-Overall2%

Compatibility-Overall2%

Value For Money1%

Quality-Overall1%

Stain Resistance1%

Product Condition1%

Common questions

Is dorai profitable to sell on Amazon United States?: The niche generates $217K/yr across 29 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the dorai niche?: 14 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in dorai?: Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Stain Resistance. The return rate is 7.0% — above our launch gate.
When does demand for dorai peak?: Demand peaks in Jan–Aug–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the dorai niche?: Listings span $6.97–$169.31; the average listing price is $29.49 (sweet spot $15–$100). The average incumbent carries 1,748 reviews — the moat a new listing must climb.