Skip to content

Doorbell Wire

Fail

Demand is soft, at +0.3% this quarter, so Doorbell Wire is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$117K/yr89K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
67%top-5 click share · 14 brands · 17 sellers

Flapen Score

Doorbell Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Doorbell Wire is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doorbell Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Doorbell Wire 89K times last year and spent an estimated $117K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
8.2%
Market size, estimated
$117Ka year
Peak month
November1.2× the quietest month
Top search term
doorbell wire39K searches a year

02 · Price

A sale here is worth $16.12.

Listings sell for $16.12 on average, from $7.19 to $45.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.12 that is $4K to $8K a year per listing.

Average price
$16.12inside the $15 to $100 sweet spot
Price range
$7.19–$45.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Electrical Wire. It carries 1,858 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#182in Electrical Wire
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,858per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Doorbell Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$23K$35K$47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Southwire48%
  • Syston Cable Technology11%
  • Ring9%
  • VIIVRIA7%
  • ZTTM7%
  • TAICHIPANDA3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Doorbell Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Doorbell Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doorbell wire39K/yr
  • door bell wire16K/yr
  • bell wire15K/yr
  • ring doorbell wire11K/yr
  • ring doorbell hardwired kit6K/yr
  • doorbell wiring kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Doorbell Wire

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
19%of negative reviews mention “Charging”
3.9%of orders come back
“it never charged at all”
A buyer, on “Charging”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Doorbell Wire questions

Answered from the same tracked data.