Doorbell Transformer
FailReturns run at 8.0% of orders, so Doorbell Transformer is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $525K/yr341K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 14 sellers
Flapen Score
Doorbell Transformer against its category
The dotted line is the Tools & Home Improvement average. Past it, Doorbell Transformer is stronger. Inside it, weaker.
Market
The Doorbell Transformer market on Amazon at a glance
Shoppers on Amazon United States searched for Doorbell Transformer 341K times last year and spent an estimated $525K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $525K a year.
- Searches, last 12 months
- 341K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $525Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- doorbell transformer146K searches a year
02 · Price
A sale here is worth $17.02.
Listings sell for $17.02 on average, from $12.62 to $23.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $17.02 that is $26K to $34K a year per listing.
- Average price
- $17.02inside the $15 to $100 sweet spot
- Price range
- $12.62–$23.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$34K
- Returns
- 8.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Door Chimes & Bells. It carries 2,787 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Door Chimes & Bells
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,787per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Doorbell Transformer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hardwired Transformer for Ring Wired Video Doorbells
- Price
- $23.92
- Rating
- 4.4/5
- Reviews
- 6,227
- Age
- 6y ago

Newhouse Hardware 24V 40VA Door Bell Transformer Compatible with Ring Video Doorbell Pro 40TR Wired Chimes
- Price
- $17.61
- Rating
- 4.3/5
- Reviews
- 916
- Age
- 7y ago

VIIVRIA 24V 40VA Doorbell Transformer - Heavy-Duty Copper Core for Ring Pro/2 & Nest Hello Easy Install Hardwired Power Supply Thermostat/Chime Compatible
- Price
- $16.27
- Rating
- 4.3/5
- Reviews
- 1,011
- Age
- 7y ago

AC 24 Volt Transformer C Wire Adapter Compatible with All Versions of Ring Doorbell and Thermostat for Ecobee Sensi and Honeywell 315 Long Cable
- Price
- $15.43
- Rating
- 4.5/5
- Reviews
- 6,894
- Age
- 8y ago

Newhouse Hardware 16TR Doorbell Transformer Wired 16V/10VA Assorted
- Price
- $12.62
- Rating
- 4.4/5
- Reviews
- 1,652
- Age
- 10y ago
Trending
90-day click momentum
16V 30VA Doorbell Transformer for Ring Video Doorbells Compatible with Ring Nest Hello Wyze and Eufy Video Doorbells Power Supply for Nest Ecobee Sensi and Honeywell Thermostat
- Price
- $14.54
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

Newhouse Hardware 24V 40VA Door Bell Transformer Compatible with Ring Video Doorbell Pro 40TR Wired Chimes
- Price
- $17.61
- Rating
- 4.3/5
- Reviews
- 916
- Age
- 7y ago

Newhouse Hardware 16V 30VA Door Bell Transformer Compatible with Ring Video Doorbell Pro 30TR for Wired Chimes
- Price
- $18.56
- Rating
- 4.4/5
- Reviews
- 1,714
- Age
- 7y ago

Doorbell Transformer 24V Adapter for Ring Video Doorbell 16.4ft Long C Wire Power Supply Compatible with Ring Nest Hello Wyze and Eufy Video Doorbells
- Price
- $14.79
- Rating
- 4.5/5
- Reviews
- 2,211
- Age
- 3y ago

Hardwired Transformer for Ring Wired Video Doorbells
- Price
- $23.92
- Rating
- 4.4/5
- Reviews
- 6,227
- Age
- 6y ago
Newest
by launch date
16V 30VA Doorbell Transformer for Ring Video Doorbells Compatible with Ring Nest Hello Wyze and Eufy Video Doorbells Power Supply for Nest Ecobee Sensi and Honeywell Thermostat
- Price
- $14.54
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

24V Doorbell Transformer AC Adapter for All Ring Video Doorbell Versions 18ft Long C Wire Power Supply Compatible with Ring Nest Wyze and Eufy Doorbells Pure Copper Enameled Wire Design
- Price
- $13.00
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 2y ago

Doorbell Transformer 24V Adapter for Ring Video Doorbell 16.4ft Long C Wire Power Supply Compatible with Ring Nest Hello Wyze and Eufy Video Doorbells
- Price
- $14.79
- Rating
- 4.5/5
- Reviews
- 2,211
- Age
- 3y ago

BOJACK 24V 40VA Thermostat and Doorbell Transformer Power Supply Compatible with Nest Ecobee Sensi and Honeywell Thermostat Nest Hello Doorbell and All Versions of Ring Doorbell
- Price
- $19.60
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 5y ago

Hardwired Transformer for Ring Wired Video Doorbells
- Price
- $23.92
- Rating
- 4.4/5
- Reviews
- 6,227
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
7%
- Ring40%
- Newhouse Hardware24%
- VIIVRIA16%
- RAGNAROS7%
- Cwowhihui4%
- ChooKaChoo3%
- Open — no brand owns it (3 brands, 7%)
Demand
Doorbell Transformer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Doorbell Transformer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- doorbell transformer146K/yr
- ring doorbell transformer36K/yr
- ring transformer27K/yr
- door bell transformer26K/yr
- doorbell transformer 16-24 vac25K/yr
- ring doorbell transformer for ring wired16K/yr
- ring transformer for video doorbell wired10K/yr
- door bell transformers9K/yr
- transformer for ring doorbell6K/yr
- nest doorbell transformer7K/yr
Reviews and returns
What reviews say buyers love and hate about Doorbell Transformer
We read the reviews and the return reasons for every product selling here.
“Did not work as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doorbell Transformer questions
Answered from the same tracked data.









