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Doorbell Kit

Fail

The top 5 brands take 95% of clicks, so Doorbell Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$110K/yr84K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
71%top-5 click share · 8 brands · 71 sellers

Flapen Score

Doorbell Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Doorbell Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doorbell Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Doorbell Kit 84K times last year and spent an estimated $110K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
5.2%
Market size, estimated
$110Ka year
Peak month
June1.6× the quietest month
Top search term
door bell with wire19K searches a year

02 · Price

A sale here is worth $25.08.

Listings sell for $25.08 on average, from $11.60 to $52.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.08 that is $3K to $6K a year per listing.

Average price
$25.08inside the $15 to $100 sweet spot
Price range
$11.60–$52.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Door Chimes & Bells. It carries 2,060 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Door Chimes & Bells
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,060per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Doorbell Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

71

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Newhouse Hardware58%
  • Arlo28%
  • Broan-NuTone4%
  • Heath Zenith3%
  • Craftmade2%
  • Saillong2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Doorbell Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Doorbell Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door bell with wire19K/yr
  • doorbell kit17K/yr
  • wired doorbell kit8K/yr
  • doorbell chime kit9K/yr
  • doorbell kit with transformer5K/yr
  • door bell kit6K/yr
  • wired door bells for homes7K/yr
  • chime kit3K/yr
  • doorbell alarm3K/yr
  • doorbell chime with transformer3K/yr

Reviews and returns

What reviews say buyers love and hate about Doorbell Kit

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Connectivity-Overall”
7.6%of orders come back
“Not pairing”
A buyer, on “Connectivity-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Doorbell Kit questions

Answered from the same tracked data.