- Flapen Score
- 40 / 100Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 4840
- Market size
- $110K/yr84K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 71 sellers
Flapen Score
Doorbell Kit against its category
The dotted line is the Tools & Home Improvement average. Past it, Doorbell Kit is stronger. Inside it, weaker.
Market
The Doorbell Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Doorbell Kit 84K times last year and spent an estimated $110K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $110Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- door bell with wire19K searches a year
02 · Price
A sale here is worth $25.08.
Listings sell for $25.08 on average, from $11.60 to $52.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.08 that is $3K to $6K a year per listing.
- Average price
- $25.08inside the $15 to $100 sweet spot
- Price range
- $11.60–$52.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Door Chimes & Bells. It carries 2,060 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Door Chimes & Bells
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,060per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Doorbell Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View
- Price
- $52.17
- Rating
- 4.2/5
- Reviews
- 1,624
- Age
- 2y ago

Newhouse Hardware Hardwired Chime Kit with 16-Volt/30VA Transformer and Surface-Mount White Button
- Price
- $22.54
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 2y ago

Newhouse Hardware CHM2 Door Chime White
- Price
- $11.60
- Rating
- 4.4/5
- Reviews
- 4,041
- Age
- 7y ago

Newhouse Hardware White 2-Note Wired Mechanical Door Bell Chime CHM1
- Price
- $12.87
- Rating
- 4.4/5
- Reviews
- 10,997
- Age
- 10y ago

Newhouse Hardware Two Note Wired Door Bell Chime Kit w/Transformer & Surface Mount Lighted Push Button 16VAC/10 VA White
- Price
- $22.58
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 3y ago
Trending
90-day click momentum
Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View
- Price
- $52.17
- Rating
- 4.2/5
- Reviews
- 1,624
- Age
- 2y ago

Craftmade Lighting CK1001-W Builder - 8.38 Inch Chime Kit with 2 Black Buttons and T1610 Transformer White Finish
- Price
- $20.41
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 4y ago

Broan-NuTone BK125LWH Builder Chimes Kit with Two Lighted Pushbuttons White
- Price
- $28.10
- Rating
- 4.4/5
- Reviews
- 1,874
- Age
- 18y ago

Newhouse Hardware Hardwired Chime Kit with 16-Volt/30VA Transformer and Surface-Mount White Button
- Price
- $22.54
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 2y ago

Saillong Wired Doorbell Chime with 2 Lighted Push Buttons 16V 10VA Two Sounds Front and Rear Hardwire Door Bell Kit for Home Wall Inside Compatible with Most Brand Doorbells(Black)
- Price
- $23.46
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 3y ago
Newest
by launch date
Newhouse Hardware Hardwired Chime Kit with 16-Volt/30VA Transformer and Surface-Mount White Button
- Price
- $22.54
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 2y ago

Newhouse Hardware Hardwired Chime Kit with 16-Volt/30VA Transformer and Recess-Mount Metal Oil-Rubber Bronze Button
- Price
- $20.72
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 2y ago

Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View
- Price
- $52.17
- Rating
- 4.2/5
- Reviews
- 1,624
- Age
- 2y ago

Newhouse Hardware Two Note Wired Door Bell Chime Kit w/Transformer & Surface Mount Lighted Push Button 16VAC/10 VA White
- Price
- $22.58
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 3y ago

Saillong Wired Doorbell Chime with 2 Lighted Push Buttons 16V 10VA Two Sounds Front and Rear Hardwire Door Bell Kit for Home Wall Inside Compatible with Most Brand Doorbells(Black)
- Price
- $23.46
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
71
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Newhouse Hardware58%
- Arlo28%
- Broan-NuTone4%
- Heath Zenith3%
- Craftmade2%
- Saillong2%
- Open — no brand owns it (2 brands, 3%)
Demand
Doorbell Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Doorbell Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- door bell with wire19K/yr
- doorbell kit17K/yr
- wired doorbell kit8K/yr
- doorbell chime kit9K/yr
- doorbell kit with transformer5K/yr
- door bell kit6K/yr
- wired door bells for homes7K/yr
- chime kit3K/yr
- doorbell alarm3K/yr
- doorbell chime with transformer3K/yr
Reviews and returns
What reviews say buyers love and hate about Doorbell Kit
We read the reviews and the return reasons for every product selling here.
“Not pairing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doorbell Kit questions
Answered from the same tracked data.









