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Doorbell Extender

Fail

Shoppers spend only $23K a year here, so Doorbell Extender is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$23K/yr23K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
62%top-5 click share · 9 brands · 31 sellers

Flapen Score

Doorbell Extender against its category

The dotted line is the Tools & Home Improvement average. Past it, Doorbell Extender is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doorbell Extender market on Amazon at a glance

Shoppers on Amazon United States searched for Doorbell Extender 23K times last year and spent an estimated $23K. The top 5 brands take 87% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
2.3%
Market size, estimated
$23Ka year
Peak month
September1.2× the quietest month
Top search term
doorbell extender13K searches a year

02 · Price

A sale here is worth $42.97.

Listings sell for $42.97 on average, from $16.47 to $68.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $42.97 that is $0 to $4K a year per listing.

Average price
$42.97inside the $15 to $100 sweet spot
Price range
$16.47–$68.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #183 within Door Chimes & Bells. It carries 3,343 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
6.9%
Average rank
#183in Door Chimes & Bells
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
3,343per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Doorbell Extender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

31

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Satisure35%
  • briidea18%
  • STI18%
  • Safeguard Supply10%
  • Besimlive6%
  • Ring5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Doorbell Extender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Doorbell Extender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doorbell extender13K/yr
  • doorbell extender for existing wired doorbell6K/yr
  • wireless doorbell extender4K/yr
  • doorbell extender for wired doorbell395/yr

Reviews and returns

What reviews say buyers love and hate about Doorbell Extender

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Compatibility-Overall”
5.6%of orders come back
“Does not pair”
A buyer, on “Compatibility-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Doorbell Extender questions

Answered from the same tracked data.