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Doorbell Chime

Fail

The top 5 brands take 100% of clicks, so Doorbell Chime is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$864K/yr961K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
84%top-5 click share · 5 brands · 44 sellers

Flapen Score

Doorbell Chime against its category

The dotted line is the Tools & Home Improvement average. Past it, Doorbell Chime is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doorbell Chime market on Amazon at a glance

Shoppers on Amazon United States searched for Doorbell Chime 961K times last year and spent an estimated $864K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $864K a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
4.3%
Market size, estimated
$864Ka year
Peak month
January1.2× the quietest month
Top search term
doorbell chime287K searches a year

02 · Price

A sale here is worth $20.67.

Listings sell for $20.67 on average, from $8.74 to $52.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $20.67 that is $52K to $62K a year per listing.

Average price
$20.67inside the $15 to $100 sweet spot
Price range
$8.74–$52.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$52K–$62K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #22 within Door Chimes & Bells. It carries 5,949 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#22in Door Chimes & Bells
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,949per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Doorbell Chime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$86K$173K$259K$346K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Newhouse Hardware83%
  • Heath Zenith7%
  • Arlo4%
  • SECRUI4%
  • FOVKSUC2%
  • Open — no brand owns it (0%)

Demand

Doorbell Chime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Doorbell Chime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doorbell chime287K/yr
  • door bell chime box139K/yr
  • wired doorbell105K/yr
  • wired doorbell chime62K/yr
  • doorbell chime wired61K/yr
  • door bell chime54K/yr
  • doorbell wired46K/yr
  • door bell with wire19K/yr
  • doorbell chime box25K/yr
  • door bell wired20K/yr

Reviews and returns

What reviews say buyers love and hate about Doorbell Chime

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Noise Level”
4.4%of orders come back
“Started with a buzzing noise”
A buyer, on “Noise Level”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Doorbell Chime questions

Answered from the same tracked data.