Doorbell
MaybeShoppers spend $8.1M a year here. But the average product has 10,325 reviews to catch up to, so Doorbell is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 9,536 Tools & Home Improvement niches · +14 vs the category median of 4862
- Market size
- $8.1M/yr4.1M searches / yr
- 90-day growth
- +37.2%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 50 sellers
Flapen Score
Doorbell against its category
The dotted line is the Tools & Home Improvement average. Past it, Doorbell is stronger. Inside it, weaker.
Market
The Doorbell market on Amazon at a glance
Shoppers on Amazon United States searched for Doorbell 4.1M times last year and spent an estimated $8.1M. The top 5 brands take 65% of clicks. Demand peaks in Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- +37.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $8.1Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- doorbell1.2M searches a year
02 · Price
A sale here is worth $37.67.
Listings sell for $37.67 on average, from $5.94 to $134.66. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $37.67 that is $301K to $377K a year per listing.
- Average price
- $37.67inside the $15 to $100 sweet spot
- Price range
- $5.94–$134.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $301K–$377K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Door Chimes & Bells. It carries 10,325 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Door Chimes & Bells
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 10,325per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Doorbell products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SECRUI Wireless Doorbell Easy installation Waterproof Adjustable Volume 58 Chimes Colorful LED 1000Ft Range M520+F55 Black
- Price
- $15.88
- Rating
- 4.7/5
- Reviews
- 35,243
- Age
- 7y ago

FOVKSUC Wireless Doorbell Waterproof Door Bell with 60 Chimes 5 Volume Levels & 2 Mute Modes Loud Doorbells Wireless for Home Classroom Office (1 Receiver & 1 Button Black American Plug)
- Price
- $8.74
- Rating
- 4.7/5
- Reviews
- 2,854
- Age
- 2y ago

SECRUI Wireless Doorbell Easy installation Waterproof Adjustable Volume 58 Chimes Colorful LED 1000Ft Range M520+F55 White
- Price
- $15.70
- Rating
- 4.7/5
- Reviews
- 35,243
- Age
- 4y ago

Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
- Price
- $60.95
- Rating
- 4.5/5
- Reviews
- 53,227
- Age
- 1y ago

AVANTEK Wireless Doorbell Waterproof Door Bell Chime Operating at over 1300 Feet Classroom Doorbell with 52 Melodies CD Quality Sound and LED Flash 1 Button + 2 Plug-in Receivers D-3B
- Price
- $22.80
- Rating
- 4.7/5
- Reviews
- 18,158
- Age
- 9y ago
Trending
90-day click momentum
aosu Doorbell Camera Wireless Local Storage 5MP Ultra HD Triple Motion Detection 2.4/5 GHz WiFi Built-in 8GB Rechargeable Battery Alexa & Google Compatible
- Price
- $121.99
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 4mo ago

Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
- Price
- $45.08
- Rating
- 4.3/5
- Reviews
- 1,096
- Age
- 4mo ago

Wyze Battery Video Doorbell Wireless Camera 1536x1536 HD+ with Color Night Vision 2-Way Audio 1:1 Head-to-Toe View Person/Vehicle/Package Monitor Wire-Free/Wired Option 1 Minute Easy Setup
- Price
- $59.86
- Rating
- 4.2/5
- Reviews
- 691
- Age
- 9mo ago

Google Nest Doorbell (Battery) - Ivy
- Price
- $129.06
- Rating
- 4.3/5
- Reviews
- 5,004
- Age
- 4y ago

Orbitell 1080p Wireless Wi-Fi Video Doorbell Camera with Two Way Audio Night Vision Cloud Storage Smart AI Motion Detection Support 2.4GHz Wi-Fi only
- Price
- $10.29
- Rating
- 4.0/5
- Reviews
- 1,642
- Age
- 9mo ago
Newest
by launch date
aosu Doorbell Camera Wireless Local Storage 5MP Ultra HD Triple Motion Detection 2.4/5 GHz WiFi Built-in 8GB Rechargeable Battery Alexa & Google Compatible
- Price
- $121.99
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 4mo ago

Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
- Price
- $45.08
- Rating
- 4.3/5
- Reviews
- 1,096
- Age
- 4mo ago

Wyze Battery Video Doorbell Wireless Camera 1536x1536 HD+ with Color Night Vision 2-Way Audio 1:1 Head-to-Toe View Person/Vehicle/Package Monitor Wire-Free/Wired Option 1 Minute Easy Setup
- Price
- $59.86
- Rating
- 4.2/5
- Reviews
- 691
- Age
- 9mo ago

Orbitell 1080p Wireless Wi-Fi Video Doorbell Camera with Two Way Audio Night Vision Cloud Storage Smart AI Motion Detection Support 2.4GHz Wi-Fi only
- Price
- $10.29
- Rating
- 4.0/5
- Reviews
- 1,642
- Age
- 9mo ago

Chamberlain myQ Video Doorbell | 2K Camera Battery/Wired Color Night Vision Live with 2-Way Talk Motion Detection & Real-Time Alerts 150 Deg Wide View Black
- Price
- $50.21
- Rating
- 4.0/5
- Reviews
- 691
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
50
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
51%
Top 20: 90%
Open market
31%
- SECRUI30%
- FOVKSUC15%
- Ring10%
- AVANTEK6%
- AIDA4%
- LUAMB4%
Demand
Doorbell search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Doorbell search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- doorbell1.2M/yr
- wireless doorbell807K/yr
- door bell960K/yr
- doorbell wireless90K/yr
- timbre inalmbrico para casa69K/yr
- door bells for homes127K/yr
- wireless doorbells for home147K/yr
- door bell ringer wireless119K/yr
- wireless doorbells43K/yr
- doorbells71K/yr
Reviews and returns
What reviews say buyers love and hate about Doorbell
We read the reviews and the return reasons for every product selling here.
“Doesnt stay connected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doorbell questions
Answered from the same tracked data.









