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Door Trim

Fail

Buyers convert on only 1.1% of searches, so Door Trim is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$101K/yr321K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
37%top-5 click share · 25 brands · 33 sellers

Flapen Score

Door Trim against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Trim is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Trim market on Amazon at a glance

Shoppers on Amazon United States searched for Door Trim 321K times last year and spent an estimated $101K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
1.1%
Market size, estimated
$101Ka year
Top search term
door trim79K searches a year

02 · Price

A sale here is worth $28.17.

Listings sell for $28.17 on average, from $5.96 to $66.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.17 that is $3K to $7K a year per listing.

Average price
$28.17inside the $15 to $100 sweet spot
Price range
$5.96–$66.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #3,628 within Millwork. It carries 2,074 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
6.8%
Average rank
#3,628in Millwork
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,074per listing
Listings tracked
46

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Door Trim products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$4K$8K$12K$16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

33

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

37%

Top 20: 72%

Open market

30%

  • Art3d21%
  • Colingmill17%
  • BiJun15%
  • HAVXJAN7%
  • COUKIU7%
  • TRAIN2 ART4%

Search terms

Top Door Trim search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door trim79K/yr
  • door trim molding49K/yr
  • door molding31K/yr
  • peel and stick door molding22K/yr
  • door molding trim peel and stick20K/yr
  • door frame trim10K/yr
  • peel and stick door trim9K/yr
  • interior door makeover kits14K/yr
  • door trim kit12K/yr
  • door casing9K/yr

Reviews and returns

What reviews say buyers love and hate about Door Trim

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Adhesion/Stickiness”
3.8%of orders come back
“Doesn't stick well”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Door Trim questions

Answered from the same tracked data.