Door Stud

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

3.3%

Market size, estimated

$94Ka year

Peak month

May1.9× the quietest month

Top search term

door installation kit31K searches a year

Listings sell for $41.45 on average, from $6.28 to $133.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $41.45 that is $0 to $4K a year per listing.

Average price

$41.45inside the $15 to $100 sweet spot

Price range

$6.28–$133.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #248 within Door Hardware & Locks. It carries 809 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

11.1%

Average rank

#248in Door Hardware & Locks

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

809per listing

Listings tracked

51

16 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

8Amazon's first-year sales bar

Average brand age

33 months