Is door strike plate profitable to sell on Amazon United States?

The niche generates $186K/yr across 69 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (48/100).

How competitive is the door strike plate niche?

32 brands and 69 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in door strike plate?

Top complaints mined from reviews: Quality-Overall, Thickness, Locking Mechanism. The return rate is 3.5%.

When does demand for door strike plate peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the door strike plate niche?

Listings span $2.98–$18.42; the average listing price is $8.02 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.

door strike plate

Skip it

Soft demand (-7.7% this quarter) — this niche doesn't clear our bar today.

Competition

Great29%

top-5 click share — an open shelf

Review moat

Good658.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Market size

Okay$186K

$186K/yr · 367K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.02

avg listing price — sweet spot $15–$100

Price range

Bad$2.98–$18.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, door strike plate is a $186K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door strike plate market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $201K–$241K; units × avg price
Conversion rate: 6.3%
Avg BSR: #200
Page quality: 0%
Prime: 91%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

70%

Top 20: 94%

Top-5 click share

29%

Top 20: 66%

Open market

27%

PRIME-LINE24%
MOSECYOU21%
FdcLixuvol10%
Stone Harbor Hardware8%
GATOR Strike Plates7%
HaiFafafaing3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top door strike plate search terms

door strike plate103K/yr -11.3%5.0% conv.
strike plate66K/yr -10.6%3.5% conv.
door latch plate35K/yr -11.0%4.1% conv.
striker plates for doors14K/yr +21.4%3.2% conv.
door striker plates20K/yr -10.2%4.5% conv.
strike plates for interior doors19K/yr -11.6%4.0% conv.
strike plates for exterior doors17K/yr +1.0%3.6% conv.
door strike plate repair kit10K/yr -24.1%3.3% conv.
door strike plates8K/yr +15.5%2.6% conv.
security strike plate9K/yr -3.0%3.8% conv.

All search terms

Top door strike plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prime-Line E 2299 Stainless Steel Standard T-strike Door Strike Plate 2-1/8 In. Hole Spacing Chrome Plated (Single Pack)

PRIME-LINE$4.874.7★515 rev

Door Strike Plate 2-1/4x1-3/4 2 Pcs Universal Round Corner Design Stainless Steel Construction Extended Lip Door Latch Plates Hardware with 4 Pcs 0.8 Screws for Interior/Exterior Doors (Black)

FdcLixuvol$7.524.4★53 rev

MOSECYOU Extra Long Door Strike Plate 7 Heavy Duty Version Oversized Striker to Repair Damaged Worn Frame/Slot/Jamb Large Hole to Fix Latch Sticking Security Reinforcement Plate

MOSECYOU$9.704.7★302 rev

Prime-Line U 11452 Door Strike 5-1/2 In. Hole Center Matte Black Finish (Single Pack)

PRIME-LINE$9.574.7★4,041 rev

Prime-Line E 2793 Latch Strike Plate Matte Black Finish (2 Pack)

PRIME-LINE$4.714.7★2,154 rev

Newest

by launch date

2 Pack Door Strike Plate Deadbolt Strike Plate 2-1/4 Inch X 1-7/16 Inch Door Backplate Round Corner Strikes Plates for Interior Doors Home Office

HaiFafafaing$6.2116 rev

10mo ago

Door Strike Plate 2-1/4x1-3/4 2 Pcs Universal Round Corner Design Stainless Steel Construction Extended Lip Door Latch Plates Hardware with 4 Pcs 0.8 Screws for Interior/Exterior Doors (Black)

FdcLixuvol$7.5253 rev

11mo ago

Peohud 20 PCS Door Strike Plate Round Corner Door Latch Plate Stainless Steel Deadbolt Covers for Interior Exterior Doors

Peohud$16.2914 rev

11mo ago

Door Strike Plate 2-1/4x1-3/4 2 Pcs Universal Round Corner Design Gold Stainless Steel Construction Extended Lip Door Latch Plates Hardware with 4 Pcs 0.8 Screws for Interior/Exterior Doors

FdcLixuvol$6.7853 rev

12mo ago

12Pcs Deadbolt Strike Plate Stainless Steel Deadbolt Covers Standard Door Lock Latch Restorer Spacer Door Reinforcement Kit for Home Office Doors Frame Repair

Josojoou$12.7911 rev

1y ago

What buyers say about door strike plate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality with included hardware to match”

Advertised Vs Actual Product12%

“As Advertised”

Assembly/Installation10%

“Easy install”

Locking Mechanism9%

“The door stays firmly locked in place”

Size-Overall9%

“Fit good”

Efficiency7%

“Works ok”

Value For Money6%

“good value”

Strength5%

“Easy to install pretty sturdy”

Ease Of Use4%

“Easy to use”

Security3%

“Solid security”

What buyers complain about

Quality-Overall11%

“not high quality”

Thickness9%

“This is thicker than a normal plate”

Locking Mechanism9%

“just wouldn't latch”

Value For Money8%

“not cheap”

Size-Overall8%

“normal strike plate screws will not fit”

Functionality-Overall5%

“Does not work”

Product Condition3%

“I received this product used and damaged”

Material Quality3%

“Cheaply made, just plated aluminum”

Jamming/Clogging3%

“Work great had broken jam this fix it”

Advertised Vs Actual Product3%

“Not the way this is listed”

Top return reasons

Size-Overall65%

Compatibility-Overall6%

Color6%

Advertised Vs Actual Product5%

Functionality-Overall4%

Value For Money2%

Thickness2%

Defective Material/Parts2%

Quality-Overall1%

Locking Mechanism1%

Common questions

Is door strike plate profitable to sell on Amazon United States?: The niche generates $186K/yr across 69 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (48/100).
How competitive is the door strike plate niche?: 32 brands and 69 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in door strike plate?: Top complaints mined from reviews: Quality-Overall, Thickness, Locking Mechanism. The return rate is 3.5%.
When does demand for door strike plate peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the door strike plate niche?: Listings span $2.98–$18.42; the average listing price is $8.02 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.