Door Strike Plate

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

367K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

6.3%

Market size, estimated

$186Ka year

Peak month

February1.2× the quietest month

Top search term

door strike plate103K searches a year

Listings sell for $8.02 on average, from $2.98 to $18.42. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.02 that is $4K to $6K a year per listing.

Average price

$8.02under the $15 to $100 sweet spot

Price range

$2.98–$18.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

3.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Door Hardware & Locks. It carries 659 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#200in Door Hardware & Locks

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

659per listing

Listings tracked

69

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months