Is Door Sticker profitable to sell on Amazon United States?

Flapen scores Door Sticker 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $60K a year across 126 tracked products. Amazon counts 1 of the 39 products launched in the last year as successful launches. Search demand grew -8.7% in the last 90 days.

How competitive is the Door Sticker niche on Amazon United States?

61 brands and 71 sellers compete in Door Sticker on Amazon United States. The top 5 Door Sticker products take 19% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Door Sticker?

Door Sticker buyers on Amazon United States complain most about Adhesion/Stickiness, Quality-Overall, and Durability. Returns run at 2.6% of orders.

When does demand for Door Sticker peak?

Search demand for Door Sticker on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Door Sticker niche?

Door Sticker sells for $18.69 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.79 to $46.09. The average product has 2,226 reviews, the count a new listing must catch up to.

Door Sticker

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.6% of searches, so Door Sticker is a Maybe.

Filters No Dominant Brand

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $60K/yr509K searches / yr
90-day growth: -8.7%search demand this quarter
Competition: 19%top-5 click share · 61 brands · 71 sellers

Flapen Score

Door Sticker against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Sticker is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Door Sticker market on Amazon at a glance

Shoppers on Amazon United States searched for Door Sticker 509K times last year and spent an estimated $60K. The top 5 brands take 49% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months: 509K
Growth, 90 days vs prior 90: -8.7%
Conversion, latest week: 0.6%
Market size, estimated: $60Ka year
Peak month: January1.3× the quietest month
Top search term: door stickers peel and stick46K searches a year

02 · Price

A sale here is worth $18.69.

Listings sell for $18.69 on average, from $3.79 to $46.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.69 that is $0 to $2K a year per listing.

Average price: $18.69inside the $15 to $100 sweet spot
Price range: $3.79–$46.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #14,490 within Wall Stickers & Murals. It carries 2,226 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 95%
Out of stock, average day: 4.7%
Average rank: #14,490in Wall Stickers & Murals
Average rating: 4.11 starsAmazon United States average 4.42 stars
Average reviews: 2,226per listing
Listings tracked: 126

04 · Newcomers

Amazon counts 1 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 39
Successful launches: 1Amazon's first-year sales bar
Average brand age: 33 months

Products