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door shims

Skip it

Soft demand (-17.6% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 16Conversion 91Competition 19Returns 89Price range 43Avg price 39Brand share 20Review moat 56Quality gap 35

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good1,256.54

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.67–$21.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$200K

$200K/yr · 171K searches

Avg price

Okay$10.65

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, door shims is a $200K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door shims market data

Units sold / yr
20K–25K
avg 1,500–2,000/product
Revenue / yr
$213K–$266K
units × avg price
Conversion rate
11.0%
Avg BSR
#364
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.0%
Avg brand age
30 months
Avg seller age
174 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

59

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • E-Z Shim44%
  • LHXZJHYX26%
  • Nelson Wood Shims11%
  • QUFA7%
  • LikeLion4%
  • AOGROD3%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
4K3KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top door shims search terms

  • door hinge shims59K/yr
  • door shims34K/yr
  • hinge shims21K/yr
  • door shim10K/yr
  • door hinge shim9K/yr
  • hinge spacers7K/yr
  • hinge shim6K/yr
  • door shims hinge7K/yr
  • door hinge shims 4 inch6K/yr
  • door hinge spacer5K/yr
All search terms

Top door shims products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$40K30%$60K40%$80K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about door shims

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“Works as advertised”

Ease Of Use18%

“Easy use”

Quality-Overall15%

“were much better quality than some of the cheaper bundles Ive bought before”

Efficiency7%

“Worked for me”

Size-Overall5%

“Exact fit”

Value For Money5%

“Money saver”

Thickness5%

“The thickness is consistent across the pieces”

Assembly/Installation4%

“Very easy to install”

Locking Mechanism4%

“Door shuts easy now”

Strength2%

“Solid shims”

What buyers complain about

Size-Overall15%

“To big”

Quality-Overall13%

“Terrible quality control”

Thickness9%

“A little thinner that I was expecting”

Assembly/Installation7%

“not for installing pre-hung doors”

Functionality-Overall6%

“Didn't work for me”

Locking Mechanism6%

“The door was sagging a bit which caused issues with sealing and latching”

Maintenance And Repair5%

“Cheap fix”

Material Quality4%

“They are plastic”

Value For Money4%

“Overpriced,”

Advertised Vs Actual Product4%

“Pattern on the product I received was different than what was pictures”

Top return reasons

Size-Overall47%
Value For Money11%
Functionality-Overall10%
Advertised Vs Actual Product9%
Thin5%
Defective Material/Parts4%
Compatibility-Overall3%
Material Quality3%
Quality-Overall2%
Thickness2%

Common questions

Is door shims profitable to sell on Amazon United States?
The niche generates $200K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (41/100).
How competitive is the door shims niche?
8 brands and 59 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in door shims?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.3%.
When does demand for door shims peak?
Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the door shims niche?
Listings span $5.67–$21.99; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 1,257 reviews — the moat a new listing must climb.