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Door Shims

Fail

Demand is soft, at -17.6% this quarter, so Door Shims is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$200K/yr171K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
78%top-5 click share · 8 brands · 59 sellers

Flapen Score

Door Shims against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Shims is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Shims market on Amazon at a glance

Shoppers on Amazon United States searched for Door Shims 171K times last year and spent an estimated $200K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
11.0%
Market size, estimated
$200Ka year
Peak month
February1.7× the quietest month
Top search term
door hinge shims59K searches a year

02 · Price

A sale here is worth $10.65.

Listings sell for $10.65 on average, from $5.67 to $21.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $10.65 that is $16K to $21K a year per listing.

Average price
$10.65under the $15 to $100 sweet spot
Price range
$5.67–$21.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$16K–$21K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #364 within Door Hardware & Locks. It carries 1,257 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#364in Door Hardware & Locks
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,257per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Door Shims products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$20K$40K$60K$80K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

59

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • E-Z Shim44%
  • LHXZJHYX26%
  • Nelson Wood Shims11%
  • QUFA7%
  • LikeLion4%
  • AOGROD3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Door Shims search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Door Shims search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door hinge shims59K/yr
  • door shims34K/yr
  • hinge shims21K/yr
  • door shim10K/yr
  • door hinge shim9K/yr
  • hinge spacers7K/yr
  • hinge shim6K/yr
  • door shims hinge7K/yr
  • door hinge shims 4 inch6K/yr
  • door hinge spacer5K/yr

Reviews and returns

What reviews say buyers love and hate about Door Shims

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Size-Overall”
1.3%of orders come back
“To big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Door Shims questions

Answered from the same tracked data.