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Door Repair Kit

Fail

The top 5 brands take 100% of clicks, so Door Repair Kit is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$254K/yr170K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
77%top-5 click share · 4 brands · 64 sellers

Flapen Score

Door Repair Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Repair Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Repair Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Door Repair Kit 170K times last year and spent an estimated $254K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
14.8%
Market size, estimated
$254Ka year
Peak month
May1.7× the quietest month
Top search term
plastic wood47K searches a year

02 · Price

A sale here is worth $10.08.

Listings sell for $10.08 on average, from $4.28 to $23.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $10.08 that is $15K to $20K a year per listing.

Average price
$10.08under the $15 to $100 sweet spot
Price range
$4.28–$23.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Adhesives & Sealers. It carries 3,262 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#51in Adhesives & Sealers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,262per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Door Repair Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$25K$51K$76K$102K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • DAP75%
  • PLASTIC WOOD12%
  • GORILLA11%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Door Repair Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Door Repair Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic wood47K/yr
  • plastic wood filler48K/yr
  • dap plastic wood filler36K/yr
  • dap wood filler20K/yr
  • dap plastic wood15K/yr
  • plastic wood filler white5K/yr

Reviews and returns

What reviews say buyers love and hate about Door Repair Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Tiny container”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Door Repair Kit questions

Answered from the same tracked data.