door repair kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$254K$254K/yr · 170K searches
Price range
Okay$4.28–$23.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Review moat
Okay3,262.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, door repair kit is a $254K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
door repair kit market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $252K–$302K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 18%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- DAP75%
- PLASTIC WOOD12%
- GORILLA11%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top door repair kit search terms
- plastic wood47K/yr
- plastic wood filler48K/yr
- dap plastic wood filler36K/yr
- dap wood filler20K/yr
- dap plastic wood15K/yr
- plastic wood filler white5K/yr
Top door repair kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAP Plastic Wood All Purpose Latex Wood Filler White 6 Oz - Packaging may vary
DAP$6.644.5★6,097 rev
DAP Plastic Wood-X with DryDex Wood Filler Natural 16 Oz (7079800542)
DAP$8.744.4★1,045 rev
DAP Plastic Wood All Purpose Latex Wood Filler Natural 32 Oz (7079800525)
DAP$13.734.3★705 rev
DAP Plastic Wood-X with DryDex Wood Filler Natural 5.5 Oz (7079800540)
DAP$5.184.6★1,453 rev
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$9.274.4★12,014 rev
Newest
by launch date
2 PACK DAP Plastic Wood 21506 Wood Filler Paste Strong Solvent Natural 16 oz
Generic$23.5013 rev
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$9.2712,014 rev
DAP Plastic Wood All Purpose Latex Wood Filler White 6 Oz - Packaging may vary
DAP$6.646,097 rev
DAP Plastic Wood-X with DryDex Wood Filler Natural 16 Oz (7079800542)
DAP$8.741,045 rev
DAP Plastic Wood-X with DryDex Wood Filler Natural 5.5 Oz (7079800540)
DAP$5.181,453 rev
Trending
90-day click momentum
DAP Plastic Wood All Purpose Latex Wood Filler Walnut 6 Oz (7079800584)
DAP$8.014.5★
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$9.274.4★
DAP Plastic Wood All Purpose Latex Wood Filler White 6 Oz - Packaging may vary
DAP$6.644.5★
DAP Plastic Wood All Purpose Latex Wood Filler Natural 16 Oz (7079800529)
DAP$8.294.4★
DAP Plastic Wood All Purpose Latex Wood Filler Natural 32 Oz (7079800525)
DAP$13.734.3★
What buyers say about door repair kit
What buyers praise and complain about, mined from review topics.What buyers love
“Very effective product”
“Easy to apply”
“feels like real wood”
“As advertised”
“works well as filler”
“Great value”
“color is great”
“It was also easy to paint over”
“held up great”
“Easy to wash off your hands”
What buyers complain about
“Tiny container”
“hard to work with”
“can be outrageously priced so be sure to shop around”
“Has little bit of stickyness to it”
“It hardened and all that jazz”
“Very disappointed with the performance”
“My issue was the color”
“Did not work”
“it broke in two”
“The fact that its low density makes it hard to work with”
Top return reasons
Common questions
- Is door repair kit profitable to sell on Amazon United States?
- The niche generates $254K/yr across 11 tracked products. 90-day search growth is +14.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the door repair kit niche?
- 4 brands and 64 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in door repair kit?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 1.2%.
- When does demand for door repair kit peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the door repair kit niche?
- Listings span $4.28–$23.50; the average listing price is $10.08 (sweet spot $15–$100). The average incumbent carries 3,262 reviews — the moat a new listing must climb.