door push plate
Worth a lookShows a thin review moat (91 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Review moat
Incredible90.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.25avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.90–$57.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, door push plate is a $48K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
door push plate market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $56K–$67K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 89%
- Out of stock
- 2.1%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
59
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
27%
Top 20: 65%
Open market
38%
- Haiabei15%
- PRIME-LINE13%
- STALLION HARDWARE10%
- CANGETS9%
- A299%
- Sanbege5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top door push plate search terms
- door push plate23K/yr
- push plates for doors13K/yr
- push plate6K/yr
- door push plates for interior doors7K/yr
- door push plates4K/yr
Top door push plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solid Iron Push Door Plate 10.12 x 3 Black Powder Coat Heavy Duty Easy Installation for Home Cafes Shops Business Office Farmhouse Antique Retro Handmade Traditional Decor Sign
A29$21.624.8★139 rev
Prime-Line J 4581 Door Push Plate 4 In. X 16 In. Satin Aluminum (Single Pack)
PRIME-LINE$9.234.5★484 rev
Haiabei 2Pcs Push Door Plate 12x3 Stainless Steel Door Push Plate Door Kick Plate Brushed Doorplate Door Proection Metal Plate with 12 Screws for Door Interior Exterior Accessories(Black)
Haiabei$19.784.5★39 rev
STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor
STALLION HARDWARE$28.695.0★2 rev
Sumnacon 2 Sets 12 Inch Stainess Steel Door Handles - Sturdy Door Pull Push Plates with Screws Solid Pull Push Handles for Home Office Public Black
Sumnacon$24.564.6★252 rev
Newest
by launch date
WENHUALI 16x4 Metal Door Push Plate 4 Pcs Door Kick Plates Stainless Steel with Screws for Interior Exterior Anti Scratch Protection Accessories (4 Pcs)
WENHUALI$16.9125 rev
Sanbege 2 Pcs Door Scratch Protection Plate 3 x 12 Stainless Steel Push Plate Self Adhesive Kickplate for Interior Exterior Doors (Brushed Nickel)
Sanbege$11.7034 rev
Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs
CANGETS$12.21157 rev
Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack
CANGETS$15.08157 rev
Door Push Plate 4 x 16 Aluminum Metal Kick Plate Matte Black 2 Pack
CANGETS$13.26157 rev
Trending
90-day click momentumHaiabei 2Pcs Push Door Plate 12x3 Stainless Steel Door Push Plate Door Kick Plate Brushed Doorplate Door Proection Metal Plate with 12 Screws for Door Interior Exterior Accessories(Black)
Haiabei$19.784.5★
STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor
STALLION HARDWARE$28.695.0★
Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack
CANGETS$15.084.7★
SKANDH Brass Georgian Push Plate 11.7 X 2.99 X 0.27 Inch for Door (Polished Brass)
SKANDH$54.584.5★
WENHUALI 16x4 Metal Door Push Plate 4 Pcs Door Kick Plates Stainless Steel with Screws for Interior Exterior Anti Scratch Protection Accessories (4 Pcs)
WENHUALI$16.914.2★
What buyers say about door push plate
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“Great workmanship”
“Most affordable too”
“Beautiful design”
“As advertised”
“Easy to fit and nice looks”
“Works well”
“It can cover existing scratches”
“They adhere well”
“Nice heavy cast plate”
What buyers complain about
“Cheap”
“Just a tiny bit shorter than the door”
“Im sorry to say that I could not use them on my projects because of the flimsiness of the metal”
“Grandkids wont be destroying the paint on the door”
“little on the thin side”
“Not as described”
“Adhesive is no good”
“they should be a little bit thicker”
“A repair would never look right”
“therefore theyre not durable enough”
Top return reasons
Common questions
- Is door push plate profitable to sell on Amazon United States?
- The niche generates $48K/yr across 57 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the door push plate niche?
- 25 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in door push plate?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 4.1%.
- When does demand for door push plate peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the door push plate niche?
- Listings span $7.90–$57.57; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.