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Door Push Plate

Maybe

The average product has only 91 reviews. But shoppers spend only $48K a year here, so Door Push Plate is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$48K/yr53K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
27%top-5 click share · 25 brands · 59 sellers

Flapen Score

Door Push Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Push Plate is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Push Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Door Push Plate 53K times last year and spent an estimated $48K. The top 5 brands take 57% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
4.1%
Market size, estimated
$48Ka year
Peak month
November1.3× the quietest month
Top search term
door push plate23K searches a year

02 · Price

A sale here is worth $22.25.

Listings sell for $22.25 on average, from $7.90 to $57.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.25 that is $0 to $2K a year per listing.

Average price
$22.25inside the $15 to $100 sweet spot
Price range
$7.90–$57.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #186 within Door Hardware & Locks. It carries 91 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
2.1%
Average rank
#186in Door Hardware & Locks
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
91per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Door Push Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

59

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

27%

Top 20: 65%

Open market

38%

  • Haiabei15%
  • PRIME-LINE13%
  • STALLION HARDWARE10%
  • CANGETS9%
  • A299%
  • Sanbege5%

Demand

Door Push Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Door Push Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door push plate23K/yr
  • push plates for doors13K/yr
  • push plate6K/yr
  • door push plates for interior doors7K/yr
  • door push plates4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Push Plate

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Quality-Overall”
4.1%of orders come back
“Cheap”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Door Push Plate questions

Answered from the same tracked data.