Is door plate profitable to sell on Amazon United States?

The niche generates $121K/yr across 60 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the door plate niche?

29 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in door plate?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Locking Mechanism. The return rate is 3.8%.

When does demand for door plate peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the door plate niche?

Listings span $4.66–$32.31; the average listing price is $12.82 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.

door plate

Worth a look

Shows a fragmented shelf (top 5 take 29% of clicks), but soft demand (-0.3% this quarter) keeps it on the watch list.

Competition

Great29%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great412.08

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.66–$32.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.82

avg listing price — sweet spot $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$121K

$121K/yr · 267K searches

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, door plate is a $121K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door plate market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $103K–$128K; units × avg price
Conversion rate: 3.5%
Avg BSR: #185
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 1.3%
Avg brand age: 41 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

29%

Top 20: 60%

Open market

42%

PRIME-LINE30%
CANGETS8%
MOSECYOU6%
naubea5%
Haiabei5%
KVZVK4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top door plate search terms

door plate38K/yr +4.4%1.8% conv.
door knob plate29K/yr -4.8%1.6% conv.
door push plate23K/yr +19.4%2.2% conv.
door plates for interior doors26K/yr -13.1%1.1% conv.
door plate for exterior door18K/yr +14.3%0.7% conv.
door lock plate16K/yr -9.1%2.0% conv.
metal door plate15K/yr +3.7%1.0% conv.
push plates for doors13K/yr +1.1%1.8% conv.
door handle plate10K/yr -3.8%1.3% conv.
door lock cover plate11K/yr -0.5%3.3% conv.

All search terms

Top door plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prime-Line U 9585 Stainless Steel Lock and Door Reinforcement Plate

PRIME-LINE$10.134.6★1,182 rev

Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs

CANGETS$12.214.7★157 rev

4pcs Door Reinforcement Plate Door Handle Fixing Cover Filler Repair Backplate Stainless Steel Door Lock Repair Plate Door Lock Repair kit

KVZVK$6.954.6★334 rev

Solid Iron Push Door Plate 10.12 x 3 Black Powder Coat Heavy Duty Easy Installation for Home Cafes Shops Business Office Farmhouse Antique Retro Handmade Traditional Decor Sign

A29$21.624.8★139 rev

Prime-Line J 4581 Door Push Plate 4 In. X 16 In. Satin Aluminum (Single Pack)

PRIME-LINE$9.234.5★484 rev

Newest

by launch date

NxeAnnQi Stainless Steel Door Hole Cover Plate 2-5/8 Anti-Pry Deadbolt

NxeAnnQi$5.3558 rev

5mo ago

Vizava 2 Pack Satin Nickel Door Knob Plates Square Brushed Stainless Steel Door Reinforcement Plate with Adhesive (No Drill) Paintable Door Hole Cover to Match Any Door Color (3.58 x 3.58)

Vizava$8.6032 rev

8mo ago

naubea Door Knob Reinforcement Plate Matte Black Fits 1-3/4 Doors 2-3/8 Backset Door Lock and Door Knob Cover Plate Deadbolt Cover Plate Reinforce and Repair Wood or Metal Doors

naubea$19.1613 rev

9mo ago

Durable Cat & Dog Door Protector from Scratching - Anti-Scratch Guard for Interior/Exterior Doors Stainless Steel Self-Adhesive Kick Plate (Brushed Black 4x16)

AEYNCBO$13.00235 rev

1y ago

Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs

CANGETS$12.21157 rev

1y ago

What buyers say about door plate

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Very easy to assemble”

Size-Overall14%

“Exact Fit”

Quality-Overall12%

“Excellent product”

Advertised Vs Actual Product11%

“As Advertised”

Value For Money8%

“Good for the price”

Locking Mechanism6%

“good match to locks”

Strength5%

“The plate feels sturdy”

Design-Overall4%

“Beautiful design”

Efficiency4%

“Effective”

Durability2%

“seems pretty durable”

What buyers complain about

Size-Overall19%

“not big enough”

Quality-Overall14%

“the quality is subpar”

Locking Mechanism10%

“Not terribly secure”

Thickness5%

“Very thin”

Adhesion/Stickiness4%

“It was quite a chore to remove some adhesive on the face”

Color4%

“Low quality and not matt black as advertised”

Assembly/Installation3%

“could not install it”

Product Condition3%

“Sent used product”

Functionality-Overall3%

“the swinging of the door wasn't working”

Strength3%

“Bends easily”

Top return reasons

Size-Overall64%

Color7%

Compatibility-Overall6%

Advertised Vs Actual Product4%

Functionality-Overall3%

Defective Material/Parts2%

Thickness2%

Value For Money1%

Mechanism Issues1%

Adhesion/Stickiness1%

Common questions

Is door plate profitable to sell on Amazon United States?: The niche generates $121K/yr across 60 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the door plate niche?: 29 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in door plate?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Locking Mechanism. The return rate is 3.8%.
When does demand for door plate peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the door plate niche?: Listings span $4.66–$32.31; the average listing price is $12.82 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.