Is Door Plate profitable to sell on Amazon United States?

Flapen scores Door Plate 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $121K a year across 60 tracked products. Amazon counts 2 of the 8 products launched in the last year as successful launches. Search demand grew -0.3% in the last 90 days.

How competitive is the Door Plate niche on Amazon United States?

29 brands and 68 sellers compete in Door Plate on Amazon United States. The top 5 Door Plate products take 29% of clicks, and the top 5 brands take 54%.

What do buyers complain about in Door Plate?

Door Plate buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Locking Mechanism. Returns run at 3.8% of orders.

When does demand for Door Plate peak?

Search demand for Door Plate on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Door Plate niche?

Door Plate sells for $12.82 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.66 to $32.31. The average product has 412 reviews, the count a new listing must catch up to.

Door Plate

Maybe

The top 5 products take only 29% of clicks. But demand is soft, at -0.3% this quarter, so Door Plate is a Maybe.

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $121K/yr267K searches / yr
90-day growth: -0.3%search demand this quarter
Competition: 29%top-5 click share · 29 brands · 68 sellers

Flapen Score

Door Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Plate is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Door Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Door Plate 267K times last year and spent an estimated $121K. The top 5 brands take 54% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months: 267K
Growth, 90 days vs prior 90: -0.3%
Conversion, latest week: 3.5%
Market size, estimated: $121Ka year
Peak month: April1.5× the quietest month
Top search term: door plate38K searches a year

02 · Price

A sale here is worth $12.82.

Listings sell for $12.82 on average, from $4.66 to $32.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $12.82 that is $0 to $1K a year per listing.

Average price: $12.82under the $15 to $100 sweet spot
Price range: $4.66–$32.31
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 0–100
Revenue per listing a year: $0–$1K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #185 within Door Hardware & Locks. It carries 412 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 100%
Out of stock, average day: 1.3%
Average rank: #185in Door Hardware & Locks
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 412per listing
Listings tracked: 60

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 2Amazon's first-year sales bar
Average brand age: 41 months

Products