door paint
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Price range
Good$7.66–$35.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$316K$316K/yr · 338K searches
Review moat
Bad7,025.74avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, door paint is a $316K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Sep. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
door paint market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $290K–$387K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
74
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
53%
Top 20: 87%
Open market
24%
- Rust-Oleum55%
- EVOLVE7%
- Krylon4%
- Rust-Oleum Home4%
- Anirun4%
- CIONIA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.Peak months: Jun, Jul, Sep · busiest ÷ quietest = 2.3×
Top door paint search terms
- outdoor paint for wood47K/yr
- trim paint42K/yr
- fence paint23K/yr
- white exterior paint19K/yr
- white trim paint23K/yr
- outdoor wood paint16K/yr
- baseboard paint22K/yr
- white outdoor paint16K/yr
- semi gloss white paint23K/yr
- outdoor furniture paint13K/yr
Top door paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
Rust-Oleum$16.714.5★31,417 rev
Rust-Oleum 369384 Advanced Dry Door & Trim Paint Quart Satin White
Rust-Oleum$19.604.6★2,153 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
Rust-Oleum$10.274.5★31,417 rev
Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black
Rust-Oleum$17.624.6★2,153 rev
Krylon ColorMaxx Satin Interior/Exterior Acrylic Latex Paint White 1/2 Pt. - 1 Each
Krylon$12.414.0★774 rev
Newest
by launch date
White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal
Vigorder$13.1163 rev
Glidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon
Glidden$32.20112 rev
Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz
Anirun$14.10773 rev
Jungarian 2K Outdoor Indoor Cabinet Furniture Paint With Tools - Water-Based Low Odor All-in-One Paint - No Sanding No Priming - Matte Finish for Floor Doors Tables Dressers 16oz Dark Auburn
Jungarian$21.9333 rev
Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues
Shuttle Art$35.88387 rev
Trending
90-day click momentumGlidden Porch and Floor with Cool Surface Technology Satin Interior/Exterior Paint Clay Court 1 Gallon
Glidden$32.204.0★
Wolman 360351 Outdoor Furniture Paint Quart Granite
Wolman$20.044.4★
FolkArt Outdoor Acrylic Paint in Assorted Colors (8 oz) Coal
FolkArt$7.664.6★
White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal
Vigorder$13.114.6★
Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
Rust-Oleum$9.134.4★
What buyers say about door paint
What buyers praise and complain about, mined from review topics.What buyers love
“The brushes are good quality”
“Great value”
“Excellent paint”
“Good quality brushes”
“Easy to apply”
“Covers well”
“As advertised”
“Easy clean up”
“Awesome colors”
“They are all sizes”
What buyers complain about
“Hard to paint with”
“Not pro quality”
“The bottle is small”
“Wrong color”
“not quite as thick as some paints”
“it just didn't seem to have good coverage”
“Expensive”
“not easy to work with”
“Messy”
“It was also extremely leaky”
Top return reasons
Common questions
- Is door paint profitable to sell on Amazon United States?
- The niche generates $316K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the door paint niche?
- 19 brands and 74 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in door paint?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Size-Overall. The return rate is 1.1%.
- When does demand for door paint peak?
- Demand peaks in Jun–Jul–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the door paint niche?
- Listings span $7.66–$35.88; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 7,026 reviews — the moat a new listing must climb.