Is Door Paint profitable to sell on Amazon United States?

Flapen scores Door Paint 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $316K a year across 31 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +27.5% in the last 90 days.

How competitive is the Door Paint niche on Amazon United States?

19 brands and 74 sellers compete in Door Paint on Amazon United States. The top 5 Door Paint products take 53% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Door Paint?

Door Paint buyers on Amazon United States complain most about Paint Quality, Quality-Overall, and Size-Overall. Returns run at 1.1% of orders.

When does demand for Door Paint peak?

Search demand for Door Paint on Amazon United States peaks in Jun–Jul–Sep, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Door Paint niche?

Door Paint sells for $19.35 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.66 to $35.88. The average product has 7,026 reviews, the count a new listing must catch up to.

Door Paint

Maybe

Returns run at only 1.1% of orders. But the average product has 7,026 reviews to catch up to, so Door Paint is a Maybe.

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $316K/yr338K searches / yr
90-day growth: +27.5%search demand this quarter
Competition: 53%top-5 click share · 19 brands · 74 sellers

Flapen Score

Door Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Paint is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Door Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Door Paint 338K times last year and spent an estimated $316K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months: 338K
Growth, 90 days vs prior 90: +27.5%
Conversion, latest week: 4.8%
Market size, estimated: $316Ka year
Peak month: July2.3× the quietest month
Top search term: outdoor paint for wood47K searches a year

02 · Price

A sale here is worth $19.35.

Listings sell for $19.35 on average, from $7.66 to $35.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $19.35 that is $10K to $15K a year per listing.

Average price: $19.35inside the $15 to $100 sweet spot
Price range: $7.66–$35.88
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: $10K–$15K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Paint & Primer. It carries 7,026 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 87%
Out of stock, average day: 0.0%
Average rank: #56in Paint & Primer
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 7,026per listing
Listings tracked: 31

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 65 months

Products