Is door lock installation kit profitable to sell on Amazon United States?

The niche generates $499K/yr across 16 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (49/100).

How competitive is the door lock installation kit niche?

12 brands and 44 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in door lock installation kit?

Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 3.4%.

When does demand for door lock installation kit peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the door lock installation kit niche?

Listings span $8.19–$60.80; the average listing price is $29.12 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.

door lock installation kit

Skip it

A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$29.12

avg listing price — sweet spot $15–$100

Price range

Great$8.19–$60.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$499K

$499K/yr · 256K searches

Review moat

Good1,330.06

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, door lock installation kit is a $499K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door lock installation kit market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $437K–$582K; units × avg price
Conversion rate: 6.7%
Avg BSR: #157
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 1.7%
Avg brand age: 41 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

KATA33%
DEWALT27%
IRWIN10%
Vorhixa9%
Milescraft5%
VIKITON5%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top door lock installation kit search terms

door lock installation kit62K/yr -2.7%4.7% conv.
door hole drilling kit20K/yr -4.5%5.2% conv.
deadbolt installation kit17K/yr +4.3%7.2% conv.
door knob jig16K/yr -3.3%6.2% conv.
door jig15K/yr -16.0%2.8% conv.
door knob installation kit15K/yr -18.8%6.5% conv.
door lock jig12K/yr +5.6%3.3% conv.
door knob hole saw kit8K/yr +35.4%7.3% conv.
door hole saw kit11K/yr +10.2%4.2% conv.
door handle jig12K/yr -14.7%4.8% conv.

All search terms

Top door lock installation kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KATA 1-3/8 - 1-3/4 Door Lock Installation Kit for Wood Doors

KATA$9.874.4★4,313 rev

DEWALT Door Lock Installation Kit C Clamp Design Hole Saw Kit For Metal or Wood Doors 2 Adjustable Bushings Easy Installation Height Alignment (D180004)

DEWALT$37.074.6★8,217 rev

IRWIN Door Lock Installation Kit for Wooden Doors (3111001) Blue

IRWIN$18.074.1★2,344 rev

Door Hinge Jig and Door Lock Installation Kit Aluminum Alloy Router Template for Hinge Mortising from 2.5 to 5 and Types of Square 1/4 5/8 Radius Door Hole Drilling Kit for Knob and Deadbolt

Vorhixa$46.294.4★146 rev

VIKITON Door Lock Installation Kit for Knob Lever Deadbolt & Handle

VIKITON$15.704.1★419 rev

Newest

by launch date

KATA Door Lock Installation Kit for Metal & Wood Doors 1-3/8 to 1-3/4 Bi-Metal Hole Saw with Adjustable Guide Template Installing Deadbolt and Knob Extra Drill Bit & Screwdriver Bit Inclued

KATA$26.44504 rev

3mo ago

ALL-IN-ONE Door Hinge Jig Door Lock and Door Latch Installation Kit Aluminum Alloy Router Template for Hinge Mortising from 2.5 to 5 and Types of Square 1/4 5/8 Radius Door Hole Drilling Kit

Vorhixa$60.8027 rev

5mo ago

Door Hinge Jig Aluminum Alloy Door Hinge Template Kit for Router Adjustable Mortise Jig Fits Door Hinges from 2.5 to 5 Length 1/4 R 5/8 R Square Corner (with Door Lock and Latch Kit)

Gohelper$57.7180 rev

7mo ago

Door Lock Installation Kit Deadbolt Jig for 1-3/8 to 1-3/4 Wood Door Drill Guide with 2-1/8 & 1 Hole Saw Adjustable Template for Door Knob & Deadbolt

dirnatel$26.1215 rev

8mo ago

Door Lock Installation Kit with Door Latch Mortise Tool Lock Hole Saw Kit for Metal or Wood Doors with Guide Template Chiseling Door Latch Installation Kit Fits for Clean and Professional Mortising

huzile$24.9738 rev

8mo ago

What buyers say about door lock installation kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Very handy”

Quality-Overall15%

“This is a quality tool”

Advertised Vs Actual Product11%

“Worked as advertised”

Value For Money8%

“Worth the price”

Locking Mechanism4%

“Makes Door Lock Installation Simple and Precise”

Efficiency4%

“Worked for what I needed it for”

Durability4%

“durable”

Assembly/Installation3%

“Good installation kit”

Strength3%

“Nice sturdy heavy duty construction”

Design-Overall3%

“The adjustable design is very versatile”

What buyers complain about

Quality-Overall17%

“low quality product”

Material Quality10%

“Go in knowing it's mostly plastic”

Durability9%

“Bent after first use”

Size-Overall8%

“Things are too loose”

Strength5%

“A little flimsy”

Functionality-Overall5%

“doesnt function properly”

Ease Of Use5%

“cant use it”

Advertised Vs Actual Product5%

“Dont buy read my description”

Instructions/User Manual/Troubleshooting4%

“So the guide is useless”

Defective Material/Parts2%

“Broken and missing a piece”

Top return reasons

Size-Overall19%

Functionality-Overall14%

Defective Material/Parts13%

Compatibility-Overall6%

Product Condition5%

Quality-Overall5%

Value For Money5%