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Door Lock Installation Kit

Fail

The top 5 products take 76% of clicks, so Door Lock Installation Kit is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$499K/yr256K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
76%top-5 click share · 12 brands · 44 sellers

Flapen Score

Door Lock Installation Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Lock Installation Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Lock Installation Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Door Lock Installation Kit 256K times last year and spent an estimated $499K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
6.7%
Market size, estimated
$499Ka year
Peak month
January1.4× the quietest month
Top search term
door lock installation kit62K searches a year

02 · Price

A sale here is worth $29.12.

Listings sell for $29.12 on average, from $8.19 to $60.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $29.12 that is $29K to $36K a year per listing.

Average price
$29.12inside the $15 to $100 sweet spot
Price range
$8.19–$60.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$29K–$36K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #157 within Door Hardware & Locks. It carries 1,330 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#157in Door Hardware & Locks
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,330per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Door Lock Installation Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$50K$100K$150K$200K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

44

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • KATA33%
  • DEWALT27%
  • IRWIN10%
  • Vorhixa9%
  • Milescraft5%
  • VIKITON5%
  • Open — no brand owns it (6 brands, 12%)

Demand

Door Lock Installation Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Door Lock Installation Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door lock installation kit62K/yr
  • door hole drilling kit20K/yr
  • deadbolt installation kit17K/yr
  • door knob jig16K/yr
  • door jig15K/yr
  • door knob installation kit15K/yr
  • door lock jig12K/yr
  • door knob hole saw kit8K/yr
  • door hole saw kit11K/yr
  • door handle jig12K/yr

Reviews and returns

What reviews say buyers love and hate about Door Lock Installation Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“low quality product”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Door Lock Installation Kit questions

Answered from the same tracked data.