Door Lock

Shoppers searched for this 16.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.2M a year.

Searches, last 12 months

16.8M

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

2.7%

Market size, estimated

$24.2Ma year

Peak month

July1.2× the quietest month

Top search term

door lock3.0M searches a year

Listings sell for $53.31 on average, from $5.28 to $298.99. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 5,000 to 6,000 of them. At $53.31 that is $267K to $320K a year per listing.

Average price

$53.31inside the $15 to $100 sweet spot

Price range

$5.28–$298.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

5,000–6,000

Revenue per listing a year

$267K–$320K

Returns

4.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #31 within Door Hardware & Locks. It carries 4,686 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#31in Door Hardware & Locks

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

4,686per listing

Listings tracked

77

9 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

48 months