door lock
Worth a lookShows a $24.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$24.2M$24.2M/yr · 16.8M searches
Avg price
Great$53.31avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Okay$5.28–$298.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,686.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, door lock is a $24.2M/yr Amazon United States market (16.8M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
door lock market data
- Units sold / yr
- 400K–500K
- avg 5,000–6,000/product
- Revenue / yr
- $21.3M–$26.7M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.2%
- Avg brand age
- 48 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
140
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
28%
Top 20: 60%
Open market
49%
- Veise11%
- BESTTEN11%
- TEEHO9%
- PHILIPS8%
- Husfunov6%
- Evanshow6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top door lock search terms
- door lock3.0M/yr
- door knob1.6M/yr
- door handle1.1M/yr
- smart lock1.1M/yr
- door locks for front door900K/yr
- keyless entry door lock1.0M/yr
- door knob with lock673K/yr
- deadbolt lock686K/yr
- door knobs652K/yr
- smart door lock703K/yr
Top door lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BESTTEN Keyed Entry Door Knob with Lock Heavy Duty Interior and Exterior Door Lock Standard Ball Satin Nickel
BESTTEN$9.374.4★11,408 rev
Husfunov 2 Pack Home Security Door Lock Childproof Door Reinforcement Lock with 3 Stop Withstand 800 lbs for Inward Swing Doors Night Kids Safety Metal Flip Lock Deadbolt Latch (Silver)
Husfunov$10.714.7★1,653 rev
Evanshow Fingerprint Door Lock Biometric Door Knob with Keypad Keyless Entry Door Locks for Bedrooms Home Hotel Office Apartment Black
Evanshow$28.994.1★1,831 rev
TEEHO TE001 Keyless Entry Door Lock with Keypad - Smart Deadbolt Lock for Front Door with 2 Keys - Auto Lock - Easy Installation - Matte Black
TEEHO$34.964.6★23,855 rev
Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt
PHILIPS$118.064.5★634 rev
Newest
by launch datePhilips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt
PHILIPS$118.06634 rev
Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking
PHILIPS$86.83938 rev
RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel
RAFECIEE$8.97676 rev
Evanshow Fingerprint Door Lock Biometric Door Knob with Keypad Keyless Entry Door Locks for Bedrooms Home Hotel Office Apartment Black
Evanshow$28.991,831 rev
Veise VE017 Fingerprint Smart Door Lock App Control 8-in-1 Keyless Entry Auto Lock Emergency Power Port Electronic Touchscreen Keypad Biometric Smart Locks for Front Door Matte Black
Veise$49.151,005 rev
Trending
90-day click momentumVeise VE017 Fingerprint Smart Door Lock App Control 8-in-1 Keyless Entry Auto Lock Emergency Power Port Electronic Touchscreen Keypad Biometric Smart Locks for Front Door Matte Black
Veise$49.154.4★
BESTTEN Keyed Entry Door Knob Heavy Duty Entrance Door Lock Standard Ball All Metal Matte Black
BESTTEN$11.364.4★
Philips WiFi Keypad Door Lock with Handle Built-in WiFi APP Remote Control Voice & Fingerprint Unlock Smart Locks for Front Door with Auto Lock Digital Front Door Lock Set Keyless Entry Deadbolt
PHILIPS$118.064.5★
RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel
RAFECIEE$8.974.4★
Home Security Door Lock Reinforcement - Child Proof High Security Door Locks with 3 Stop Withstand 800 lbs for Inward Swinging Front Door Night Kids Safety Metal Flip Deadbolt Latch Defend Home
WINONLY$10.004.6★
What buyers say about door lock
What buyers praise and complain about, mined from review topics.What buyers love
“Ez install”
“Smart Lock”
“Awesome quality”
“they are affordable”
“Easy to open”
“Excellent Security”
“As advertised”
“Works smoothly so far”
“material feel sturdy”
“Sleek design”
What buyers complain about
“Does not lock”
“Does not last”
“POOR QUALITY CONTROL”
“Never worked”
“NOT easy to install”
“Low battery life”
“loose connection”
“Doesn't fit”
“No Instructions”
“Just expensive”
Top return reasons
Common questions
- Is door lock profitable to sell on Amazon United States?
- The niche generates $24.2M/yr across 77 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the door lock niche?
- 37 brands and 140 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in door lock?
- Top complaints mined from reviews: Locking Mechanism, Durability, Quality-Overall. The return rate is 4.7%.
- When does demand for door lock peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the door lock niche?
- Listings span $5.28–$298.99; the average listing price is $53.31 (sweet spot $15–$100). The average incumbent carries 4,686 reviews — the moat a new listing must climb.