Is door light profitable to sell on Amazon United States?

The niche generates $54K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (33/100).

How competitive is the door light niche?

8 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in door light?

Top complaints mined from reviews: Functionality-Overall, Battery Life, Quality-Overall. The return rate is 1.4%.

What does it cost to enter the door light niche?

Listings span $5.73–$18.45; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.

door light

Skip it

Soft demand (-40.8% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,172.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.48

avg listing price — sweet spot $15–$100

Price range

Okay$5.73–$18.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$54K

$54K/yr · 100K searches

Growth

Bad-40.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, door light is a $54K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

door light market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $42K–$52K; units × avg price
Conversion rate: 5.1%
Avg BSR: #633
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

DEEIRAO45%
AMETHEUS17%
RADIXIUM13%
Sqruchel7%
SENHAI7%
Generic5%
Open — no brand owns it (2 brands, 6%)

Demand

Weekly Amazon search volume, last 45 weeks — -40.8% search growth over the last 90 days.

Open Trend

Top door light search terms

keyhole light24K/yr -30.1%2.8% conv.
keyhole light motion sensor8K/yr -36.4%3.8% conv.
key light for door10K/yr -45.5%4.8% conv.
door lock light8K/yr -35.8%2.9% conv.
door key light7K/yr -51.8%3.9% conv.
door knob light4K/yr -14.5%9.3% conv.
door key light motion sensor4K/yr -28.8%5.1% conv.
door light for key hole7K/yr -66.1%4.7% conv.
motion sensor door light4K/yr -33.0%1.2% conv.
key lights for door4K/yr -35.0%1.9% conv.

All search terms

Top door light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DEEIRAO Home Keyhole Light Wireless Motion Sensor LED Night Lights Silver

DEEIRAO$9.954.5★5,292 rev

Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable 6 LED Bulbs PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom

AMETHEUS$9.814.5★87 rev

Sqruchel Key Light Door Light Small Motion Sensor Light with 4 LED Bulbs Battery Powered Night Lights for Hallway Stairway Kitchen Closet Bedroom (Gold)

Sqruchel$8.614.6★243 rev

SENHAI 2 Pack Keyhole Light Infrared IR Wireless Door Lock Lamp Auto Sensor Motion Detector 4 LED Bulbs

SENHAI$14.564.5★3,571 rev

RADIXIUM Silver Motion Sensor Keyhole Light - Automatic on/Off Infrared LED Suitable for Front Doors corridors Stairs in The Dark | 3-Way Installation Magnetic SuctionAdhesive and Screw

RADIXIUM$9.924.4★441 rev

Newest

by launch date

Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom (1 Gold)

AMETHEUS$9.9687 rev

4mo ago

Keyhole Light Battery Powered Motion Sensor Lights Door Lock Light Magnetic & Dimmable 6 LED Bulbs PIR Wireless Motion Detector 6500K Soft White Portable Nightlight for Hallway Appliance Bathroom

AMETHEUS$9.8187 rev

7mo ago

Smart Keyhole Light Motion Sensor LED Night Light for Door Locks Stairways & Hallways Easy Peel-and-Stick Installation

Generic$7.9135 rev

8mo ago

RADIXIUM Silver Motion Sensor Keyhole Light - Automatic on/Off Infrared LED Suitable for Front Doors corridors Stairs in The Dark | 3-Way Installation Magnetic SuctionAdhesive and Screw

RADIXIUM$9.92441 rev

1y ago

RADIXIUM White Motion Sensor Keyhole Light - Automatic on/Off Infrared LED Suitable for Front Doors corridors Stairs in The Dark | 3-Way InstallationMagnetic SuctionAdhesive and Screw

RADIXIUM$9.90441 rev

1y ago

What buyers say about door light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow32%

“Great light”

Ease Of Use7%

“Easy to use”

Value For Money6%

“Great value”

Locking Mechanism6%

“No problems now putting key on lock”

Advertised Vs Actual Product6%

“Exactly as described”

Assembly/Installation5%

“Easy to put together”

Motion Detection5%

“The motion sensor has been responsive”

Efficiency4%

“does the job”

Quality-Overall4%

“Excellent product”

Battery Life3%

“Battery life excellent”

What buyers complain about

Functionality-Overall12%

“Did not work”

Battery Life8%

“Battery died”

Quality-Overall6%

“Low quality, will break easily”

Adhesion/Stickiness6%

“Glue didn't stick”

Durability6%

“then suddenly just stopped”

Size-Overall6%

“It is also a little big”

Brightness/Shine/Glow6%

“It's not a light”

Touch/Button Controls4%

“Now Im not pressing all the wrong buttons”

Ease Of Use3%

“Hard to open”

Magnetic Strength/Adsorption3%

“the magnet is not strong at all”

Top return reasons

Functionality-Overall17%

Brightness/Shine/Glow13%

Size-Overall12%

Defective Material/Parts9%

Advertised Vs Actual Product7%

Color7%

Quality-Overall5%

Bulb Flicker/Dimming/Color4%

Adhesion/Stickiness4%

Instructions/User Manual/Troubleshooting3%

Common questions

Is door light profitable to sell on Amazon United States?: The niche generates $54K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (33/100).
How competitive is the door light niche?: 8 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in door light?: Top complaints mined from reviews: Functionality-Overall, Battery Life, Quality-Overall. The return rate is 1.4%.
What does it cost to enter the door light niche?: Listings span $5.73–$18.45; the average listing price is $10.48 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.