Skip to content

Door Light

Fail

Demand is soft, at -40.8% this quarter, so Door Light is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$54K/yr100K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
79%top-5 click share · 8 brands · 14 sellers

Flapen Score

Door Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Light is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Light market on Amazon at a glance

Shoppers on Amazon United States searched for Door Light 100K times last year and spent an estimated $54K. The top 5 brands take 89% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
5.1%
Market size, estimated
$54Ka year
Top search term
keyhole light24K searches a year

02 · Price

A sale here is worth $10.48.

Listings sell for $10.48 on average, from $5.73 to $18.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $10.48 that is $3K to $5K a year per listing.

Average price
$10.48under the $15 to $100 sweet spot
Price range
$5.73–$18.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #633 within Wall Lights. It carries 1,173 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#633in Wall Lights
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,173per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Door Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$8K$16K$24K$32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • DEEIRAO45%
  • AMETHEUS17%
  • RADIXIUM13%
  • Sqruchel7%
  • SENHAI7%
  • Generic5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Door Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.6× · 11 of 12 months tracked

Search terms

Top Door Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keyhole light24K/yr
  • keyhole light motion sensor8K/yr
  • key light for door10K/yr
  • door lock light8K/yr
  • door key light7K/yr
  • door knob light4K/yr
  • door key light motion sensor4K/yr
  • door light for key hole7K/yr
  • motion sensor door light4K/yr
  • key lights for door4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Light

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Door Light questions

Answered from the same tracked data.