door latch guard
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Review moat
Great325.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.23avg listing price — sweet spot $15–$100
Price range
Good$5.45–$27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Returns
Bad5.4%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$43K$43K/yr · 98K searches
According to Flapen's Amazon United States niche tracking, door latch guard is a $43K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
door latch guard market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #529
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
40
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
6%
- MOSECYOU50%
- PRIME-LINE23%
- Landhoow9%
- IGVSP5%
- Blulu4%
- Nexyetnov2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top door latch guard search terms
- door latch guard32K/yr
- door latch guard plate15K/yr
- latch guard10K/yr
- door lock protector7K/yr
- anti credit card door lock7K/yr
- latch guard plate4K/yr
- door lock guard4K/yr
- door lock guard plate5K/yr
- latch guard plate cover4K/yr
- door latch cover plate3K/yr
Top door latch guard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOSECYOU Door Latch Guard Plate Outswing Door Security Protector Door Latch Shield Cover to Block Access to the Door Lock/Deadbolt Latch (7 in. - 1pack)
MOSECYOU$6.844.2★693 rev
MOSECYOU Door Latch Guard Plate 7 with 1 Offset Cover Protector Shield
MOSECYOU$13.484.6★135 rev
Prime-Line U 9496 Latch Guard Plate Cover Protect Against Forced Entry Easy to Install on Out-Swinging Doors Stainless Steel (Single Pack) 3 in. x 7 in.
PRIME-LINE$17.204.5★1,138 rev
MOSECYOU Door Latch Shield Plate Grayish White Outswing Door Security Protector Door Latch Guard Plate Cover to Block Access to The Door Lock/Deadbolt Latch (7 in. - 1pack)
MOSECYOU$7.844.4★168 rev
Prime-Line U 95125 Latch Shield Guard in-Swing 6 inch Height with Fasteners Satin Nickel (Single Pack)
PRIME-LINE$8.394.6★485 rev
Newest
by launch date
Nexyetnov Door Latch Guard Plate for Home Apartment Office Bedroom Outswing Door Security(7-Inch Black)
Nexyetnov$11.6212 rev
1 Pack Door Latch Guard Plate 7 Inch Outswing Door Latch Guard for Outswing Doors Stainless Steel Security Protector to Block Access to Lock & Deadbolt Latchs
Thrymme$5.459 rev
Door Latch Guard 2 PCS 3 x 7 Door Latch Cover & Door Latch Plate Carbon Steel Door Security Plate for Outswinging Doors Easy Installation
IGVSP$17.993 rev
2 Pack 7-Inch L-Shaped Door Latch Guard - Anti-Pry Deadbolt Security Reinforcement Stainless Steel for Outswing Wooden/Metal Doors
bahforam$10.285 rev
2 Pcs Door Latch Guard Plate 7in Outswing Door Security Protector L Shaped Reinforcement Striker Plates to Block Access to Doors Lock Deadbolt
Tucnoeu$7.754 rev
Trending
90-day click momentumNexyetnov Door Latch Guard Plate for Home Apartment Office Bedroom Outswing Door Security(7-Inch Black)
Nexyetnov$11.623.4★
Door Latch Guard 2 PCS 3 x 7 Door Latch Cover & Door Latch Plate Carbon Steel Door Security Plate for Outswinging Doors Easy Installation
IGVSP$17.994.4★
Landhoow 2 Pcs 3 x 11 Latch Guard Plate Cover Electroplated Carbon Steel Door Latch Cover Protector Door Security Strike Plate Against Forced Entry Easy to Install for Outswinging Doors
Landhoow$27.293.8★
2 Pack 7-Inch L-Shaped Door Latch Guard - Anti-Pry Deadbolt Security Reinforcement Stainless Steel for Outswing Wooden/Metal Doors
bahforam$10.284.8★
1 Pack Door Latch Guard Plate 7 Inch Outswing Door Latch Guard for Outswing Doors Stainless Steel Security Protector to Block Access to Lock & Deadbolt Latchs
Thrymme$5.454.7★
What buyers say about door latch guard
What buyers praise and complain about, mined from review topics.What buyers love
“I successfully installed it”
“Good hardware”
“A great added security feature”
“this is a good solution for the price”
“Well built”
“Excellent physical security device for your lockset with doors that open out”
“AS EXPECTED”
“It works”
“It provides excellent protection for outswing doors”
“it fits PERFECTLY”
What buyers complain about
“won't fit my door”
“Color not accurate”
“Look elsewhere for a better product”
“A bit of instruction could go a long way”
“Installation was a little challenging as some of the screws hit the hardware inside the door. something we didn't take into consideration when aligning the plate”
“could be more robust”
“So I had difficulty figuring out how to put it on without making the door, not latch”
Top return reasons
Common questions
- Is door latch guard profitable to sell on Amazon United States?
- The niche generates $43K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the door latch guard niche?
- 10 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in door latch guard?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.4% — above our launch gate.
- When does demand for door latch guard peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the door latch guard niche?
- Listings span $5.45–$27.37; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.