Door Latch

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

4.7%

Market size, estimated

$1.0Ma year

Peak month

May1.2× the quietest month

Top search term

door latch586K searches a year

Listings sell for $10.33 on average, from $3.96 to $21.59. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $10.33 that is $21K to $26K a year per listing.

Average price

$10.33under the $15 to $100 sweet spot

Price range

$3.96–$21.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$21K–$26K

Returns

2.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Door Hardware & Locks. It carries 4,317 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Door Hardware & Locks

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,317per listing

Listings tracked

34

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months