door latch
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-0.1% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great$1.0M$1.0M/yr · 2.1M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$3.96–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,317.06avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, door latch is a $1.0M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
door latch market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
37
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
44%
Top 20: 84%
Open market
46%
- Husfunov17%
- WINONLY9%
- Raswik9%
- EverPlus7%
- FATLODA7%
- AceMining5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top door latch search terms
- door latch586K/yr
- door lock latch296K/yr
- latch184K/yr
- barn door lock204K/yr
- door latch lock150K/yr
- latches110K/yr
- latch lock93K/yr
- barn door latch98K/yr
- sliding door latch64K/yr
- door latches62K/yr
Top door latch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Husfunov 2 Pack Home Security Door Lock Childproof Door Reinforcement Lock with 3 Stop Withstand 800 lbs for Inward Swing Doors Night Kids Safety Metal Flip Lock Deadbolt Latch (Silver)
Husfunov$10.714.7★1,653 rev
Raswik 4 Privacy Hook and Eye Gate Door Latch Easy Lock for Sliding Barn Doors Black
Raswik$8.854.8★17,389 rev
FATLODA 2 Pack Barrel Bolt Latch 3 Inches Slide Latch Lock Thickened Stainless Steel Sliding Locks for Door Brushed Finish Sliding Bolt Lock Latches with 12PCS Screws
FATLODA$5.284.5★4,281 rev
Home Security Door Lock Reinforcement - Child Proof High Security Door Locks with 3 Stop Withstand 800 lbs for Inward Swinging Front Door Night Kids Safety Metal Flip Deadbolt Latch Defend Home
WINONLY$10.004.6★5,115 rev
Door Reinforcement Lock Withstands 800lbs of Force - White Extra Proof Door Lock for Kids Safety Drilling Required Prevents Unauthorized Entry Add a Door Security Lock for Home Safety & Privacy
AceMining$11.304.8★5,352 rev
Newest
by launch date
Huglock - The Snap-On Door Lock Kids Cant Reach or Defeat - No Tools or Adhesives Required - Works With Door Knob Lever or Handle - Childproof Safety Locks are Toddler Baby and Child Proof (1 Pack)
SnapPower$19.691,298 rev
2 Pcs Degree Barn Door Latch 180/90 Sliding Barn Door LockSliding Gate Latch Lock for Cabinets Barn Door Bathroom Gardenr Doors (Black)
Hommay$10.04137 rev
Cixuaiti Upgraded Sliding Barn Door Lock - 90/180 Degree Flip Door Latch
Cixuaiti$6.07313 rev
Premium Barn Door Lock- Heavy Duty 180 Degree Flip Sliding Latch Lock with Flip Door Latch & Safety Door Lock Easy Installation Perfect for Barn Doors Pet Doors Bathrooms Sliding Doors & Cabinets
CRABSNAIL$3.96289 rev
Fitoon 2 Pack Door Chain Lock Black Security Door Chain for Inside Door Premium Thickened Chain Door Lock with 12 Screws
fitoon$6.081,085 rev
Trending
90-day click momentumHuglock - The Snap-On Door Lock Kids Cant Reach or Defeat - No Tools or Adhesives Required - Works With Door Knob Lever or Handle - Childproof Safety Locks are Toddler Baby and Child Proof (1 Pack)
SnapPower$19.694.5★
Rainspire (2 Pack) Privacy Hook and Eye Latch for Barn Door Stainless Steel Gate Latch Barn Door Lock Cabin Hooks for Gate Shutters Window Slide Barn Shed Cabinet Bathroom (Black 4 Inch)
Rainspire$5.744.6★
Barn Door Privacy Latch 90/180 Swing Slide Lock Zinc-Alloy Adhesive or Screw Mount Interior Use for Bathroom/Bedroom/Closet/Shed Includes Screws & Glue - Black
RETRIN$19.484.5★
Barn Door Lock Gate Latch - 2 Pack 4 Inch Black Hook and Eye Latch Heavy Duty Screen Latches Hardware Stainless Steel Gate Lock Cabin Hooks for Sliding Door Bedroom Outdoor Window Cabinet Bathroom
CRANACH$10.424.7★
Fitoon 2 Pack Door Chain Lock Black Security Door Chain for Inside Door Premium Thickened Chain Door Lock with 12 Screws
fitoon$6.084.5★
What buyers say about door latch
What buyers praise and complain about, mined from review topics.What buyers love
“The locking mechanism feels durable and well-designed”
“Easy Installation”
“Excellent build quality”
“Easy to use”
“As advertised”
“Excellent Security”
“Super Sturdy”
“Great Deal”
“Works/Effective”
“it's still going strong”
What buyers complain about
“Too small”
“broke within a month”
“This lock doesnt work”
“Poor Adhesive”
“Good Concept, Poor Quality Control”
“Does not do the job”
“Just expensive”
“Not compatible”
“Unable to use”
“not very sturdy”
Top return reasons
Common questions
- Is door latch profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the door latch niche?
- 29 brands and 37 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in door latch?
- Top complaints mined from reviews: Size-Overall, Durability, Locking Mechanism. The return rate is 2.9%.
- When does demand for door latch peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the door latch niche?
- Listings span $3.96–$21.59; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 4,317 reviews — the moat a new listing must climb.