Door Knocker

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

598K

Growth, 90 days vs prior 90

+23.3%

Conversion, latest week

1.3%

Market size, estimated

$233Ka year

Peak month

May1.4× the quietest month

Top search term

door knocker220K searches a year

Listings sell for $30.39 on average, from $7.28 to $169.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $30.39 that is $0 to $3K a year per listing.

Average price

$30.39inside the $15 to $100 sweet spot

Price range

$7.28–$169.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #66 within Door Hardware & Locks. It carries 277 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

92%

Out of stock, average day

4.1%

Average rank

#66in Door Hardware & Locks

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

277per listing

Listings tracked

74

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months