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Door Knobs Exterior

Maybe

Products sell for $31.22 on average, inside the sweet spot. But shoppers spend only $71K a year here, so Door Knobs Exterior is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$71K/yr51K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
42%top-5 click share · 23 brands · 56 sellers

Flapen Score

Door Knobs Exterior against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Knobs Exterior is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Knobs Exterior market on Amazon at a glance

Shoppers on Amazon United States searched for Door Knobs Exterior 51K times last year and spent an estimated $71K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
4.4%
Market size, estimated
$71Ka year
Peak month
August3.5× the quietest month
Top search term
black exterior door knob16K searches a year

02 · Price

A sale here is worth $31.22.

Listings sell for $31.22 on average, from $8.97 to $112.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.22 that is $0 to $3K a year per listing.

Average price
$31.22inside the $15 to $100 sweet spot
Price range
$8.97–$112.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Door Hardware & Locks. It carries 2,130 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#131in Door Hardware & Locks
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,130per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Door Knobs Exterior products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

56

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

42%

Top 20: 81%

Open market

28%

  • Kwikset23%
  • Amazon Basics22%
  • BESTTEN12%
  • Probrico6%
  • Estmoon5%
  • TOLEDO4%

Demand

Door Knobs Exterior search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Door Knobs Exterior search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black exterior door knob16K/yr
  • black front door knob8K/yr
  • keyed door handle7K/yr
  • double keyed door knob8K/yr
  • black door knob exterior4K/yr
  • weatherproof exterior door knobs4K/yr
  • double sided key lock door knob4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Knobs Exterior

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
23%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Door Knobs Exterior questions

Answered from the same tracked data.