door knobs exterior
Worth a lookShows a sweet-spot price point ($31.22 avg), but a small market ($71K/yr) keeps it on the watch list.
Avg price
Incredible$31.22avg listing price — sweet spot $15–$100
Price range
Great$8.97–$112.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,129.88avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, door knobs exterior is a $71K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
door knobs exterior market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $78K–$94K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
56
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
42%
Top 20: 81%
Open market
28%
- Kwikset23%
- Amazon Basics22%
- BESTTEN12%
- Probrico6%
- Estmoon5%
- TOLEDO4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +4.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.5×
Top door knobs exterior search terms
- black exterior door knob16K/yr
- black front door knob8K/yr
- keyed door handle7K/yr
- double keyed door knob8K/yr
- black door knob exterior4K/yr
- weatherproof exterior door knobs4K/yr
- double sided key lock door knob4K/yr
Top door knobs exterior products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Exterior Door Knob With Lock Coastal Easy to Install Matte Black
Amazon Basics$16.154.5★6,562 rev
Kwikset Cove Entry Door Knob with Lock and Key Secure Keyed Handle Exterior Doorknob Front Entrance and Bedroom Matte Black Pick Resistant SmartKey Rekey Security
Kwikset$20.294.6★450 rev
Amazon Basics Exterior Door Knob with Key Lock and Deadbolt Keyed Alike Coastal Matte Black
Amazon Basics$17.844.3★7,100 rev
BESTTEN Keyed Entry Door Knob Heavy Duty Entrance Door Lock Standard Ball All Metal Matte Black
BESTTEN$11.364.4★11,408 rev
Kwikset Pismo Entry Door Knob with Lock and Key Secure Keyed Handle Exterior Front Entrance and Bedroom Matte Black Pick Resistant SmartKey Rekey Security and Microban
Kwikset$36.024.6★1,057 rev
Newest
by launch date
Foswdero Matte Black Front Door Lock Set with Door Knob for Exterior Entry Door Heavy Duty Front Door Handle and Deadbolt Sets Modern Style Handleset
Foswdero$47.4174 rev
RAFECIEE Keyed Entry Door Knob with Lock and Key Exterior and Interior Door Lock for Bedroom Entry Door Handle for Front DoorSatin Nickel
RAFECIEE$8.97676 rev
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
Kwikset$37.91365 rev
Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack
Estmoon$19.132,159 rev
TEEHO TE001K Keyless Entry Door Lock with Handle Electronic Keypad Deadbolt with 2 Knobs High-Security Front Door Handle Set for Home & Rental Smart Auto-Locking Easy Install Matte Black
TEEHO$52.081,462 rev
Trending
90-day click momentumFoswdero Matte Black Front Door Lock Set with Door Knob for Exterior Entry Door Heavy Duty Front Door Handle and Deadbolt Sets Modern Style Handleset
Foswdero$47.414.5★
Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack
Estmoon$19.134.4★
HISAFE Keyed Entry Commercial Door Lock for Office Heavy Duty Grade 2 Lever
HISAFE$66.834.4★
Lanwandeng Matte Black Door Knobs with Lock and Keys Interior/Exterior Door Knob for Bedroom or Bathroom Entry Door Lock
Lanwandeng$10.324.3★
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
Kwikset$37.914.5★
What buyers say about door knobs exterior
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Install”
“Excellent product”
“The lock works smoothly”
“they are affordable”
“Sturdy and easy to install”
“As advertised”
“Definitely works keeps her out”
“Fits perfectly”
“Solid built”
“To easy to open”
What buyers complain about
“Bad quality”
“doesnt lock”
“Didnt last”
“Difficult to assemble”
“Did not fit”
“DOESNT WORK”
“kinda flakey”
“No instructions”
“Item was defective”
“Not worth a penny”
Top return reasons
Common questions
- Is door knobs exterior profitable to sell on Amazon United States?
- The niche generates $71K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the door knobs exterior niche?
- 23 brands and 56 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in door knobs exterior?
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Durability. The return rate is 4.3%.
- When does demand for door knobs exterior peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.5× the quietest.
- What does it cost to enter the door knobs exterior niche?
- Listings span $8.97–$112.07; the average listing price is $31.22 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.