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Door Knob with Deadbolt

Maybe

Products sell for $39.58 on average, inside the sweet spot. But demand is soft, at +2.4% this quarter, so Door Knob with Deadbolt is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$245K/yr125K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
31%top-5 click share · 20 brands · 71 sellers

Flapen Score

Door Knob with Deadbolt against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Knob with Deadbolt is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Knob with Deadbolt market on Amazon at a glance

Shoppers on Amazon United States searched for Door Knob with Deadbolt 125K times last year and spent an estimated $245K. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
5.0%
Market size, estimated
$245Ka year
Peak month
October1.3× the quietest month
Top search term
keyed alike entry door lock sets12K searches a year

02 · Price

A sale here is worth $39.58.

Listings sell for $39.58 on average, from $14.01 to $90.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $39.58 that is $4K to $10K a year per listing.

Average price
$39.58inside the $15 to $100 sweet spot
Price range
$14.01–$90.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #108 within Door Hardware & Locks. It carries 1,375 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#108in Door Hardware & Locks
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,375per listing
Listings tracked
55

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
47 months

Products

Top Door Knob with Deadbolt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$7K$15K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

71

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

31%

Top 20: 69%

Open market

30%

  • Kwikset26%
  • Amazon Basics15%
  • Plustool9%
  • Cielsa Dawn9%
  • Probrico6%
  • Lanwandeng6%

Demand

Door Knob with Deadbolt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Door Knob with Deadbolt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keyed alike entry door lock sets12K/yr
  • door knob and deadbolt set 2 pack13K/yr
  • keyed alike door lock sets23K/yr
  • multiple door locks with same key7K/yr
  • black door knob with deadbolt6K/yr
  • exterior door lock set 2 pack7K/yr
  • 2 pack door lock set with deadbolt5K/yr
  • kwikset maven4K/yr
  • door knob sets6K/yr
  • locksets keyed alike6K/yr

Reviews and returns

What reviews say buyers love and hate about Door Knob with Deadbolt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
23%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Door Knob with Deadbolt questions

Answered from the same tracked data.