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58

door knob with deadbolt

Worth a look

Shows a sweet-spot price point ($39.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 28Conversion 58Competition 84Returns 34Price range 94Avg price 95Brand share 68Review moat 53Quality gap 67

Avg price

Incredible$39.58

avg listing price — sweet spot $15–$100

Price range

Great$14.01–$90.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,374.95

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$245K

$245K/yr · 125K searches

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, door knob with deadbolt is a $245K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door knob with deadbolt market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$198K–$237K
units × avg price
Conversion rate
5.0%
Avg BSR
#108
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
0.8%
Avg brand age
47 months
Avg seller age
148 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

20 flat

Sellers

71

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

31%

Top 20: 69%

Open market

30%

  • Kwikset26%
  • Amazon Basics15%
  • Plustool9%
  • Cielsa Dawn9%
  • Probrico6%
  • Lanwandeng6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top door knob with deadbolt search terms

  • keyed alike entry door lock sets12K/yr
  • door knob and deadbolt set 2 pack13K/yr
  • keyed alike door lock sets23K/yr
  • multiple door locks with same key7K/yr
  • black door knob with deadbolt6K/yr
  • exterior door lock set 2 pack7K/yr
  • 2 pack door lock set with deadbolt5K/yr
  • kwikset maven4K/yr
  • door knob sets6K/yr
  • locksets keyed alike6K/yr
All search terms

Top door knob with deadbolt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7K6%$15K9%$22K12%$29K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about door knob with deadbolt

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy set up”

Locking Mechanism17%

“Locks functions great”

Quality-Overall15%

“they are quality knobs”

Value For Money15%

“they are affordable”

Size-Overall5%

“Fits great”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“its well built”

Strength3%

“Sturdy, great quality, and easy to install”

Ease Of Use2%

“Easy peasy”

Durability2%

“Very durable”

What buyers complain about

Quality-Overall23%

“Bad quality”

Locking Mechanism18%

“Broken lock”

Durability9%

“Broke instantly”

Assembly/Installation6%

“A little difficult to assemble”

Size-Overall5%

“It was too big”

Strength3%

“Amazing how easily it broke”

Functionality-Overall3%

“doesnt work well”

Advertised Vs Actual Product3%

“Looks are deceiving”

Value For Money2%

“costing me more that what it would have just to buy a name brand”

Instructions/User Manual/Troubleshooting2%

“No instructions”

Top return reasons

Size-Overall26%
Locking Mechanism14%
Defective Material/Parts10%
Functionality-Overall8%
Mechanism Issues7%
Compatibility-Overall6%
Quality-Overall5%
Advertised Vs Actual Product5%
Color4%
Value For Money4%

Common questions

Is door knob with deadbolt profitable to sell on Amazon United States?
The niche generates $245K/yr across 55 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the door knob with deadbolt niche?
20 brands and 71 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in door knob with deadbolt?
Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Durability. The return rate is 4.3%.
When does demand for door knob with deadbolt peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the door knob with deadbolt niche?
Listings span $14.01–$90.45; the average listing price is $39.58 (sweet spot $15–$100). The average incumbent carries 1,375 reviews — the moat a new listing must climb.