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Door Knob Lock Cover

Fail

Shoppers spend only $35K a year here, so Door Knob Lock Cover is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$35K/yr38K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
70%top-5 click share · 9 brands · 22 sellers

Flapen Score

Door Knob Lock Cover against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Knob Lock Cover is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Knob Lock Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Door Knob Lock Cover 38K times last year and spent an estimated $35K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
5.6%
Market size, estimated
$35Ka year
Peak month
December1.2× the quietest month
Top search term
door knob lockout device12K searches a year

02 · Price

A sale here is worth $16.54.

Listings sell for $16.54 on average, from $5.38 to $28.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.54 that is $2K to $4K a year per listing.

Average price
$16.54inside the $15 to $100 sweet spot
Price range
$5.38–$28.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #174 within Door Hardware & Locks. It carries 4,407 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#174in Door Hardware & Locks
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
4,407per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Door Knob Lock Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • PRIME-LINE40%
  • PILISPARK23%
  • PUGED12%
  • yingranlock8%
  • AST6%
  • PKLIYH5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Door Knob Lock Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Door Knob Lock Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door knob lockout device12K/yr
  • door knob lock cover16K/yr
  • door knob cover lock6K/yr
  • doorknob lockout device4K/yr

Reviews and returns

What reviews say buyers love and hate about Door Knob Lock Cover

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Locking Mechanism”
16%of negative reviews mention “Locking Mechanism”
3.8%of orders come back
“bad locks”
A buyer, on “Locking Mechanism”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Door Knob Lock Cover questions

Answered from the same tracked data.