Is door kick plate profitable to sell on Amazon United States?

The niche generates $239K/yr across 60 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the door kick plate niche?

22 brands and 44 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in door kick plate?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 4.7%.

When does demand for door kick plate peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the door kick plate niche?

Listings span $9.63–$82.33; the average listing price is $29.19 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.

door kick plate

Worth a look

Shows a sweet-spot price point ($29.19 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$29.19

avg listing price — sweet spot $15–$100

Review moat

Great143.98

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.63–$82.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Market size

Okay$239K

$239K/yr · 350K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, door kick plate is a $239K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door kick plate market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $292K–$365K; units × avg price
Conversion rate: 2.3%
Avg BSR: #38
Page quality: 0%
Prime: 93%
Sponsored: 98%
Out of stock: 5.1%
Avg brand age: 54 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

27%

Top 20: 65%

Open market

29%

PRIME-LINE19%
CANGETS16%
Profasion14%
GLOKUUCA10%
Sanbege8%
BAJIAOREN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top door kick plate search terms

door kick plate95K/yr +10.1%1.8% conv.
kick plate for bottom of door45K/yr +18.9%2.0% conv.
door kick plates33K/yr +40.9%1.0% conv.
kick plate22K/yr +17.2%1.2% conv.
door kick plate 36 inches24K/yr +3.9%1.8% conv.
door kick plate 30 inch16K/yr +16.5%1.8% conv.
kick plates for exterior doors17K/yr +19.5%1.1% conv.
front door kick plate14K/yr +29.6%1.3% conv.
kickplates for exterior doors14K/yr +45.7%1.6% conv.
screen door kick plate8K/yr +67.9%0.1% conv.

All search terms

Top door kick plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prime-Line J 4620 10 x 34 In. Aluminum Door Kick Satin Finish (Single Pack)

PRIME-LINE$19.494.5★265 rev

Prime-Line MP4618 Kick Plate 8 In. x 34 In. Brite Brass on Aluminum Door Kick Plate (Single Pack)

PRIME-LINE$26.284.5★396 rev

Sanbege Stainless Steel Door Kick Plate 6 x 30 Door Push Plate Self Adhesive Kickplate for 32 Doors Interior or Exterior (Brushed Nickel)

Sanbege$14.834.1★157 rev

GLOKUUCA 1 Pcs Door Kick Plates - 6 x 30 Inches Kick Plates for Exterior Interior Doors Protection Decor 1.5mm (1/16 Inch) Thickness Rectangular Aluminum Door Push Plate (Black)

GLOKUUCA$25.834.6★78 rev

Cangets Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Satin Silver

CANGETS$21.744.6★106 rev

Newest

by launch date

1 PCS 8 x 34 Self Adhesive Brushed Door Kick Plate for Bottom of Door Stainless Steel Front Door Kick Plates Kickplates for 36 Door Interior and Exterior

Profasion$19.3245 rev

4mo ago

Door Kick Plate Protector Set Self Adhesive PVC Door Protector Against Scratches & Dents Peel and Stick Door Guard for Exterior & Interior Doors 16 x 4.3 (4PCS) & 32.3 x 5.7 (2PCS) Black

LCGAOYA$18.9725 rev

6mo ago

Door Kick Plate 36 Inches 2-Pack Aluminum Anti-Scratch Anti-Corrosive Metal for Dog Scratching Interior & Exterior Use Screws for Wood & Metal Doors(Black 6x34)

MIYAO$36.7419 rev

8mo ago

Door Push Plate 4 x 16 Aluminum Metal Kick Plate Matte Black 2 Pack

CANGETS$13.26157 rev

1y ago

Cangets Door Plates 4 x 16 Aluminum Metal Kick Plate Satin Silver 2 Pcs

CANGETS$12.21157 rev

1y ago

What buyers say about door kick plate

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation13%

“Very nice after installation”

Adhesion/Stickiness12%

“Very sticky”

Quality-Overall11%

“Amazing quality”

Advertised Vs Actual Product8%

“Works as advertised”

Value For Money7%

“Well worth the cost”

Size-Overall6%

“Perfect fit”

Ease Of Use5%

“Easy to use”

Durability4%

“Its a durable”

Ease Of Cleaning3%

“Easy to clean”

Strength3%

“It feels strong and durable”

What buyers complain about

Adhesion/Stickiness11%

“The sticky pad is not very stick”

Size-Overall9%

“What I do not like is the size”

Quality-Overall9%

“Poor quality”

Value For Money6%

“Too expence”

Thickness6%

“The material itself is not thick”

Flatness4%

“Still, would have been better if somehow this could have arrived already totally flat as that was a concern”

Paint Quality3%

“did more damage to my door's paint than my dog would have ever done”

Advertised Vs Actual Product3%

“Misrepresentation”

Color2%

“which isnt a deep black”

Assembly/Installation2%

“Extremely poor screws”

Top return reasons

Size-Overall56%

Color9%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Adhesion/Stickiness3%

Compatibility-Overall3%

Material Quality3%

Strength2%

Quality-Overall2%

Functionality-Overall2%

Common questions

Is door kick plate profitable to sell on Amazon United States?: The niche generates $239K/yr across 60 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the door kick plate niche?: 22 brands and 44 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in door kick plate?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 4.7%.
When does demand for door kick plate peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the door kick plate niche?: Listings span $9.63–$82.33; the average listing price is $29.19 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.