Is Door Kick Plate profitable to sell on Amazon United States?

Flapen scores Door Kick Plate 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $239K a year across 60 tracked products. Amazon counts 1 of the 16 products launched in the last year as successful launches. Search demand grew +20.2% in the last 90 days.

How competitive is the Door Kick Plate niche on Amazon United States?

22 brands and 44 sellers compete in Door Kick Plate on Amazon United States. The top 5 Door Kick Plate products take 27% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Door Kick Plate?

Door Kick Plate buyers on Amazon United States complain most about Adhesion/Stickiness, Size-Overall, and Quality-Overall. Returns run at 4.7% of orders.

When does demand for Door Kick Plate peak?

Search demand for Door Kick Plate on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Door Kick Plate niche?

Door Kick Plate sells for $29.19 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.63 to $82.33. The average product has 144 reviews, the count a new listing must catch up to.

Door Kick Plate

Maybe

Products sell for $29.19 on average, inside the sweet spot. But buyers convert on only 2.3% of searches, so Door Kick Plate is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size: $239K/yr350K searches / yr
90-day growth: +20.2%search demand this quarter
Competition: 27%top-5 click share · 22 brands · 44 sellers

Flapen Score

Door Kick Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Kick Plate is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Door Kick Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Door Kick Plate 350K times last year and spent an estimated $239K. The top 5 brands take 67% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months: 350K
Growth, 90 days vs prior 90: +20.2%
Conversion, latest week: 2.3%
Market size, estimated: $239Ka year
Peak month: September1.6× the quietest month
Top search term: door kick plate95K searches a year

02 · Price

A sale here is worth $29.19.

Listings sell for $29.19 on average, from $9.63 to $82.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $29.19 that is $3K to $7K a year per listing.

Average price: $29.19inside the $15 to $100 sweet spot
Price range: $9.63–$82.33
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$7K
Returns: 4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #38 within Door Hardware & Locks. It carries 144 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 93%
Out of stock, average day: 5.1%
Average rank: #38in Door Hardware & Locks
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 144per listing
Listings tracked: 60

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 16
Successful launches: 1Amazon's first-year sales bar
Average brand age: 54 months

Products