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Door Key

Fail

The top 5 brands take 100% of clicks, so Door Key is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$122K/yr157K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
87%top-5 click share · 3 brands · 12 sellers

Flapen Score

Door Key against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Key is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Key market on Amazon at a glance

Shoppers on Amazon United States searched for Door Key 157K times last year and spent an estimated $122K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
15.7%
Market size, estimated
$122Ka year
Peak month
December1.2× the quietest month
Top search term
door key23K searches a year

02 · Price

A sale here is worth $4.94.

Listings sell for $4.94 on average, from $3.98 to $6.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $4.94 that is $15K to $20K a year per listing.

Average price
$4.94under the $15 to $100 sweet spot
Price range
$3.98–$6.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$15K–$20K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #235 within Door Hardware & Locks. It carries 2,016 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#235in Door Hardware & Locks
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,016per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Door Key products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$18K$36K$55K$73K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Non Applicable62%
  • Alico30%
  • SCHLAGE7%

Demand

Door Key search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Door Key search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door key23K/yr
  • interior door key15K/yr
  • bathroom key12K/yr
  • key for door knob with hole13K/yr
  • door lock key9K/yr
  • door key pin10K/yr
  • bedroom door key9K/yr
  • door knob key9K/yr
  • bathroom door key6K/yr
  • door keys6K/yr

Reviews and returns

What reviews say buyers love and hate about Door Key

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Locking Mechanism”
23%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Door Key questions

Answered from the same tracked data.