Is door hole cover plate profitable to sell on Amazon United States?

The niche generates $174K/yr across 43 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the door hole cover plate niche?

29 brands and 68 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in door hole cover plate?

Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 3.1%.

When does demand for door hole cover plate peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the door hole cover plate niche?

Listings span $4.33–$28.36; the average listing price is $10.05 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.

door hole cover plate

Worth a look

Shows searches that convert (7.3% search→purchase), but soft demand (+7.5% this quarter) keeps it on the watch list.

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good759.42

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Good$4.33–$28.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$174K

$174K/yr · 236K searches

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.05

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, door hole cover plate is a $174K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

door hole cover plate market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $201K–$251K; units × avg price
Conversion rate: 7.3%
Avg BSR: #301
Page quality: 0%
Prime: 98%
Sponsored: 84%
Out of stock: 1.4%
Avg brand age: 37 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

70%

Top 20: 93%

Top-5 click share

47%

Top 20: 80%

Open market

28%

PRIME-LINE22%
naubea20%
NxeAnnQi12%
GuoluvSoo8%
Gaidas8%
PATIKIL3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top door hole cover plate search terms

door hole cover plate55K/yr +0.2%6.2% conv.
deadbolt cover plate24K/yr +13.5%8.4% conv.
door hole cover22K/yr -3.9%4.0% conv.
deadbolt cover18K/yr +21.6%6.6% conv.
door knob hole cover13K/yr +34.9%5.4% conv.
door lock cover plate11K/yr -0.5%3.6% conv.
door hole plug8K/yr +19.6%2.1% conv.
door hole filler plate8K/yr +25.4%3.3% conv.
dead bolt cover plate10K/yr +1.1%11.8% conv.
door knob plate cover8K/yr +16.4%1.9% conv.

All search terms

Top door hole cover plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NxeAnnQi Stainless Steel Door Hole Cover Plate 2-5/8 Anti-Pry Deadbolt

NxeAnnQi$5.354.4★58 rev

Prime-Line U 10446 Steel Door Hole Cover Plate Satin Nickel (Single Pack)

PRIME-LINE$6.724.6★3,969 rev

NAUBEA 1 Pack Door Knob Hole Cover Plate Matte Black Deadbolt Cover Plate 2 5/8 Diameter Round Door Hole Filler Plate 1 and 1.5 Screws Repair Locks and Doors Hole for Home Security

naubea$7.774.5★223 rev

GuoluvSoo Premium Stainless Steel Door Hole Cover Plate - 2-5/8 Diameter Deadbolt Cover with Screws for Enhanced Security Privacy & Aesthetic Appeal on Entry Doors

GuoluvSoo$5.254.7★156 rev

NAUBEA 1 Pack Door Hole Cover Plate Brushed Satin Nickel Deadbolt Cover Plate 2 5/8 Diameter Round Door Knob Hole Filler Plate 1 and 1.5 Screws Reinforcer Locks and Doors for Home Security

naubea$7.744.6★349 rev

Newest

by launch date

Metal Door Hole Cover Plate for Deadbolt 2-5/8 Inch Round White 1 Pack

Gaidas$5.9120 rev

3mo ago

1 x 2-1/4 Door Hole Cover Plate Stainless Steel Door Strike Filler Plate Latch Filler Matte Black Deadbolt Cover Plate with Wood Dowel Strips (1 Pack)

SHINY HANDLES$5.9516 rev

4mo ago

NxeAnnQi Stainless Steel Door Hole Cover Plate 2-5/8 Anti-Pry Deadbolt

NxeAnnQi$5.3558 rev

5mo ago

Door Hole Cover Plate 3 Pack Matte Black Deadbolt and Door Knob Hole Cover with Screws Metal Door Lock Cover Plate for Interior and Exterior Doors Fits Standard Door Holes

MomsUnited$15.0312 rev

6mo ago

Gaidas Door Hole Cover Plate 2-5/8 Inch White Metal 1 Pack

Gaidas$6.7027 rev

7mo ago

What buyers say about door hole cover plate

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy Assembly”

Quality-Overall14%

“The build quality is excellent and once installed, it should last for the life of the door”

Size-Overall12%

“Exact Fit”

Advertised Vs Actual Product10%

“As Advertised”

Value For Money8%

“Reasonably priced”

Locking Mechanism7%

“is very secure without using them”

Efficiency3%

“Effective”

Ease Of Use3%

“Easy to use”

Design-Overall3%

“Clean and finished look”

Ease Of Cleaning3%

“Easy to use for a clean cover up”

What buyers complain about

Size-Overall19%

“Not a universal fit”

Locking Mechanism12%

“Not terribly secure”

Quality-Overall8%

“the quality is subpar”

Functionality-Overall7%

“Didn't work”

Durability7%

“Broke after 4 months of daily use”

Value For Money6%

“I hate how expensive these were”

Adhesion/Stickiness4%

“Weak adhesive”

Assembly/Installation3%

“could not install it”

Age Suitability3%

“My 2 year old nephew can reach over”

Color3%

“Just wish it was actually white”

Top return reasons

Size-Overall61%

Compatibility-Overall6%

Color6%

Functionality-Overall5%

Advertised Vs Actual Product3%

Locking Mechanism3%

Defective Material/Parts3%

Value For Money2%

Adhesion/Stickiness1%

Assembly/Installation1%

Common questions

Is door hole cover plate profitable to sell on Amazon United States?: The niche generates $174K/yr across 43 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the door hole cover plate niche?: 29 brands and 68 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in door hole cover plate?: Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 3.1%.
When does demand for door hole cover plate peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the door hole cover plate niche?: Listings span $4.33–$28.36; the average listing price is $10.05 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.