Door Handle
MaybeShoppers spend $5.4M a year here. But demand is soft, at -8.5% this quarter, so Door Handle is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 4858
- Market size
- $5.4M/yr4.1M searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 91 sellers
Flapen Score
Door Handle against its category
The dotted line is the Tools & Home Improvement average. Past it, Door Handle is stronger. Inside it, weaker.
Market
The Door Handle market on Amazon at a glance
Shoppers on Amazon United States searched for Door Handle 4.1M times last year and spent an estimated $5.4M. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $5.4Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- black door knobs503K searches a year
02 · Price
A sale here is worth $43.78.
Listings sell for $43.78 on average, from $8.80 to $183.75. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $43.78 that is $66K to $88K a year per listing.
- Average price
- $43.78inside the $15 to $100 sweet spot
- Price range
- $8.80–$183.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $66K–$88K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Door Hardware & Locks. It carries 2,452 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Door Hardware & Locks
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,452per listing
- Listings tracked
- 64
04 · Newcomers
Amazon counts 11 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Door Handle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Estmoon 5 Pack Matte Black Door Handles Interior Door Knobs Keyless Privacy Bedroom Door Lock Heavy Duty Zinc Alloy Home Improvement Door Handleset for Bedrooms Bathrooms
- Price
- $51.45
- Rating
- 4.4/5
- Reviews
- 2,159
- Age
- 3y ago
Plustool 6 Pack Matte Black Door Handles Interior Keyless Interior Door Knobs Privacy Door Locks for Bedroom Bathroom Heavy Duty Square Door Lever Locksets Reversible for Left&Right Handled Doors
- Price
- $58.95
- Rating
- 4.5/5
- Reviews
- 1,334
- Age
- 3y ago
Probrico Black Door Knobs for Bedroom Bathroom Interior Door Knob with Round Ball Matte Black Privacy Door Knob 6 Pack
- Price
- $34.03
- Rating
- 4.5/5
- Reviews
- 4,249
- Age
- 8y ago
Copper Creek Privacy Interior Door Knob ANSI Grade-3 Certified Modern Heavy Duty Handle Easy Install and Reversible for Bedroom Bathroom & Closets Satin Stainless (1 Pack)
- Price
- $8.80
- Rating
- 4.5/5
- Reviews
- 11,558
- Age
- 16y ago
Goldenwarm Matte Black Door Knobs Interior Privacy Bedroom Door Knob with Lock Black Interior Door Knobs Bathroom 6 Pack
- Price
- $58.14
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 8mo ago
Trending
90-day click momentum
LANSTE Black Door Knobs 10 Pack Privacy Door Knobs Interior Door Knob for Bedroom/Bathroom Keyless Doorknobs Interior/Exterior Lockset Black Modern Design Door Hardware
- Price
- $46.48
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 4mo ago
Goldenwarm Matte Black Door Knobs Interior Privacy Bedroom Door Knob with Lock Black Interior Door Knobs Bathroom 6 Pack
- Price
- $58.14
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 8mo ago
Plustool 10 Pack Matte Black Door Handles Interior Passage Door Knobs Closet Door Levers for Hallway Heavy Duty Square Doorknob Non-Locking Handlesets for Left & Right Sided Doors
- Price
- $70.80
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 8mo ago
Kwikset Casey Interior Privacy Door Handle with Lock 10 Pack Door Lever for Bathroom and Bedroom Matte Black Reversible Keyless Turn Lock with Microban Protection
- Price
- $183.75
- Rating
- 4.6/5
- Reviews
- 2,115
- Age
- 2y ago
Amazon Basics Bedroom/Bathroom Door Knob With Lock Coastal Easy to Install 1-3/8 to 1-3/4 Satin Nickel
- Price
- $11.91
- Rating
- 4.5/5
- Reviews
- 1,447
- Age
- 7y ago
Newest
by launch dateLANSTE Black Door Knobs 10 Pack Privacy Door Knobs Interior Door Knob for Bedroom/Bathroom Keyless Doorknobs Interior/Exterior Lockset Black Modern Design Door Hardware
- Price
- $46.48
- Rating
- 4.6/5
- Reviews
- 118
- Age
- 4mo ago
Plustool 10 Pack Matte Black Door Handles Interior Passage Door Knobs Closet Door Levers for Hallway Heavy Duty Square Doorknob Non-Locking Handlesets for Left & Right Sided Doors
- Price
- $70.80
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 8mo ago
Goldenwarm Matte Black Door Knobs Interior Privacy Bedroom Door Knob with Lock Black Interior Door Knobs Bathroom 6 Pack
- Price
- $58.14
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 8mo ago
Plustool 8 Pack Matte Black Door Knobs Privacy Door Knob with Lock Interior Doorknobs with Round Ball Keyless Door Lockset for Bedrooms Bathrooms
- Price
- $32.67
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 10mo ago
Plustool 10 Pack Brushed Nickel Door Knobs Privacy Door Knob with Lock Interior Doorknobs Silver Keyless Door Locks Set for Bedrooms Bathrooms Reversible for Left/Right Door Handle
- Price
- $40.80
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
91
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
33%
Top 20: 67%
Open market
31%
- Kwikset16%
- Plustool14%
- Estmoon12%
- Probrico12%
- Copper Creek11%
- Goldenwarm5%
Demand
Door Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Door Handle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black door knobs503K/yr
- interior door knobs466K/yr
- door knobs interior518K/yr
- door handles interior409K/yr
- black door handle311K/yr
- door handles292K/yr
- closet door knobs244K/yr
- bathroom door knob182K/yr
- interior door handle170K/yr
- bedroom door knobs153K/yr
Reviews and returns
What reviews say buyers love and hate about Door Handle
We read the reviews and the return reasons for every product selling here.
“Poor quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Handle questions
Answered from the same tracked data.