Door Guard

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

3.2%

Market size, estimated

$89Ka year

Peak month

July1.2× the quietest month

Top search term

door protector81K searches a year

Listings sell for $15.77 on average, from $4.33 to $55.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $15.77 that is $0 to $2K a year per listing.

Average price

$15.77inside the $15 to $100 sweet spot

Price range

$4.33–$55.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #124 within Door Hardware & Locks. It carries 7,747 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#124in Door Hardware & Locks

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

7,747per listing

Listings tracked

63

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months