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Door Cover

Fail

Demand is soft, at -56.9% this quarter, so Door Cover is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$199K/yr608K searches / yr
90-day growth
-56.9%search demand this quarter
Competition
31%top-5 click share · 44 brands · 74 sellers

Flapen Score

Door Cover against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Cover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Door Cover 608K times last year and spent an estimated $199K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -56.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
608K
Growth, 90 days vs prior 90
-56.9%
Conversion, latest week
1.5%
Market size, estimated
$199Ka year
Peak month
January3.0× the quietest month
Top search term
door covers decorative141K searches a year

02 · Price

A sale here is worth $21.55.

Listings sell for $21.55 on average, from $6.42 to $59.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $21.55 that is $5K to $11K a year per listing.

Average price
$21.55inside the $15 to $100 sweet spot
Price range
$6.42–$59.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #2,208 within Doors. It carries 5,053 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#2,208in Doors
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,053per listing
Listings tracked
66

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Door Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$6K$12K$18K$24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

74

Top-5 brand share

37%

Top 20: 80%

Top-5 click share

31%

Top 20: 63%

Open market

58%

  • Odocovo10%
  • Elytsemoh9%
  • RELIANCER7%
  • Iduontis6%
  • Flux Phenom5%
  • arricraft5%

Demand

Door Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Door Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door covers decorative141K/yr
  • magnetic thermal insulated door curtain55K/yr
  • magnetic insulated door curtain20K/yr
  • thermal door cover42K/yr
  • insulated door cover45K/yr
  • door cover decoration18K/yr
  • door insulation cover40K/yr
  • magnetic thermal door curtain13K/yr
  • thermal door curtain magnetic13K/yr
  • decorative door cover10K/yr

Reviews and returns

What reviews say buyers love and hate about Door Cover

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Adhesion/Stickiness”
3.9%of orders come back
“Poor Adhesive”
A buyer, on “Adhesion/Stickiness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Door Cover questions

Answered from the same tracked data.