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Door Closers Commercial

Fail

The top 5 brands take 96% of clicks, so Door Closers Commercial is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$59K/yr11K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
54%top-5 click share · 7 brands · 14 sellers

Flapen Score

Door Closers Commercial against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Closers Commercial is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Closers Commercial market on Amazon at a glance

Shoppers on Amazon United States searched for Door Closers Commercial 11K times last year and spent an estimated $59K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
4.2%
Market size, estimated
$59Ka year
Peak month
March7.5× the quietest month
Top search term
r7483 door closer 615r4K searches a year

02 · Price

A sale here is worth $122.51.

Listings sell for $122.51 on average, from $22.72 to $223.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $122.51 that is $0 to $12K a year per listing.

Average price
$122.51above the $15 to $100 sweet spot
Price range
$22.72–$223.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Door Hardware & Locks. It carries 280 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Door Hardware & Locks
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
280per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Door Closers Commercial products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

2%

  • Dynasty Hardware44%
  • OAKMOORE25%
  • Lawrence16%
  • LYNN HARDWARE8%
  • FORTSTRONG3%
  • Boomerang Hardware2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Door Closers Commercial search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Door Closers Commercial search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • r7483 door closer 615r4K/yr
  • heavy duty door closer commercial4K/yr
  • heavy duty commercial door closer3K/yr

Reviews and returns

What reviews say buyers love and hate about Door Closers Commercial

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Ease Of Use”
3.7%of orders come back
“And it slams shut HARD”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Door Closers Commercial questions

Answered from the same tracked data.