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Door Closer

Maybe

Shoppers spend $2.2M a year here. But demand is soft, at +2.7% this quarter, so Door Closer is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 9,536 Tools & Home Improvement niches · +15 vs the category median of 48
Market size
$2.2M/yr845K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
50%top-5 click share · 18 brands · 52 sellers

Flapen Score

Door Closer against its category

The dotted line is the Tools & Home Improvement average. Past it, Door Closer is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Closer market on Amazon at a glance

Shoppers on Amazon United States searched for Door Closer 845K times last year and spent an estimated $2.2M. The top 5 brands take 62% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 845K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
845K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
6.2%
Market size, estimated
$2.2Ma year
Peak month
April1.1× the quietest month
Top search term
door closer298K searches a year

02 · Price

A sale here is worth $41.49.

Listings sell for $41.49 on average, from $6.88 to $121.71. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $41.49 that is $83K to $104K a year per listing.

Average price
$41.49inside the $15 to $100 sweet spot
Price range
$6.88–$121.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$83K–$104K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Door Hardware & Locks. It carries 2,459 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Door Hardware & Locks
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,459per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Door Closer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$109K$218K$327K$436K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

52

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

29%

  • Houlibify20%
  • Dynasty Hardware14%
  • FORTSTRONG11%
  • GOOKYO9%
  • Ougourim8%
  • Wright Products8%

Demand

Door Closer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Door Closer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door closer298K/yr
  • automatic door closer144K/yr
  • door closers for home96K/yr
  • door closers44K/yr
  • commercial door closer39K/yr
  • door closers commercial44K/yr
  • auto door closer33K/yr
  • hydraulic door closer21K/yr
  • door closer hinge15K/yr
  • hydraulic door hinge9K/yr

Reviews and returns

What reviews say buyers love and hate about Door Closer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Durability”
3.7%of orders come back
“Broke on first use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Door Closer questions

Answered from the same tracked data.