door chime
Worth a lookShows a sweet-spot price point ($20.96 avg), but a deep review moat (5,742 avg reviews) keeps it on the watch list.
Avg price
Great$20.96avg listing price — sweet spot $15–$100
Price range
Great$8.81–$54.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$930K$930K/yr · 732K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,742.11avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, door chime is a $930K/yr Amazon United States market (732K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
door chime market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- $838K–$1.0M
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
40
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 92%
Open market
15%
- SECRUI26%
- SanJie19%
- METAK18%
- Satisure13%
- Generic5%
- TechRise2%
- Open — no brand owns it (12 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top door chime search terms
- door chime268K/yr
- door chimes when door opens157K/yr
- door chime for business when entering55K/yr
- door chimes41K/yr
- door sensor chime32K/yr
- wireless door chime29K/yr
- door entry chime19K/yr
- door open chime20K/yr
- door chimes for home17K/yr
- business door entry chime14K/yr
Top door chime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Door Chime METAK Wireless Door Open Contact Sensor Alarm with 500 FT Range 58 Chimes and 5 Volume Levels for Business/Store/Home/Office When Entering 1 Transmitter + 1 Plug-in Receiver
METAK$15.424.5★2,037 rev
Door Chime SanJie Wireless Door Sensor Chime When Door Opens Door Entry Alarm Chime for Business/Home/Kids 500 FT Range 26 Chimes 5 Adjustable Volume 2 Sensors + 1 Receivers
SanJie$23.974.4★1,418 rev
Door Chime When Door Opens Door Opened Alarm for Home/Business Office/Bedroom Entering 1-Sensor + 1-Receiver with 500FT Range 58 Chimes 5-Volume Level Entry Alert for Kids/Toddler/Dementia Safety
SECRUI$16.534.4★10,145 rev
Door Chime When Door Opens Door Opened Alarm for Home/Business Office/Bedroom Entering 2-Sensor + 1-Receiver with 500FT Range 58 Chimes 5-Volume Level Entry Alert for Kids/Toddler/Dementia Safety
SECRUI$21.854.4★10,145 rev
Door Chime Satisure Door Sensor Alarm for Business/Store/Home/Bedroom When Entering Door Bell Chime with 600 FT Range 58 Chimes 5 Volume Levels 1 Sensor + 1 Receiver
Satisure$16.004.3★5,434 rev
Newest
by launch date
Door Chime Door Alarms When Door Opened 700 FT Door Sensor Chime Window Alarm Entry Alert System for Kids Toddler Dementia Safety 58 Chimes 2-Door Coverage (2 Sensors + 1 Receiver)
Satisure$20.2797 rev
Chamberlain myQ Video Doorbell | 2K Camera Battery/Wired Color Night Vision Live with 2-Way Talk Motion Detection & Real-Time Alerts 150 Deg Wide View Black
CHAMBERLAIN$50.21691 rev
Door Chime Bell 2 Pack Magnetic Beech Wood Shopkeepers Bell for Door Opening Gentle Brass Chime for Home Store Office Classroom Refrigerator and Cabinet Doors
Generic$10.30331 rev
Door Chime Satisure Wireless Door Sensor Chime When Door Opens Door Alarms for Kids Safety/Business/Home/Hearing Impaired with 700Ft Range 58 Chimes 5 Volume Levels
Satisure$12.391,535 rev
2pcs Door Chimes When Door Opens.Magnetic Door Chime Bell.Installation.Home Refrigerator Store or car Interior Unique and Interesting doorbell Decoration
HISAKYST$10.5228 rev
Trending
90-day click momentumChamberlain myQ Video Doorbell | 2K Camera Battery/Wired Color Night Vision Live with 2-Way Talk Motion Detection & Real-Time Alerts 150 Deg Wide View Black
CHAMBERLAIN$50.214.0★
EZ Tone entrada Alerta
EZ Tone$38.144.2★
Door Chime Door Sensor Chime for Door Opens Door Ringer with 500ft Operating Range 52 Chime Adjustable Volume Mute Mode LED Indicators Entry Alert Chime for Business/Home
SECRUI$25.864.4★
Door Chime When Door Opens Door Opened Alarm for Home/Business Office/Bedroom Entering 1-Sensor + 1-Receiver with 500FT Range 58 Chimes 5-Volume Level Entry Alert for Kids/Toddler/Dementia Safety
SECRUI$16.534.4★
SanJie Wireless Door Chime for Business When Entering Door Entry Chime Door Bell with 800Ft Range Door Chimes When Door Opens for Home Door Alarm with Chime Adjustable Volume
SanJie$30.794.2★
What buyers say about door chime
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Installation”
“Excellent Product”
“Excellent value”
“Works Great”
“has a very pleasing sound”
“Ease of use”
“Exactly what I wanted”
“It works well”
“making sure it is secure”
“Good range distance fonction”
What buyers complain about
“Does not last”
“It very loud”
“does not function”
“says the battery is low”
“and erratic quality”
“Terrible adhesive”
“Wont stay connected”
“Very small”
“Instructions are terrible”
“Not happy with installing it”
Top return reasons
Common questions
- Is door chime profitable to sell on Amazon United States?
- The niche generates $930K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the door chime niche?
- 18 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in door chime?
- Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 4.0%.
- When does demand for door chime peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the door chime niche?
- Listings span $8.81–$54.15; the average listing price is $20.96 (sweet spot $15–$100). The average incumbent carries 5,742 reviews — the moat a new listing must climb.