Donut Lamp
FailBuyers convert on only 0.8% of searches, so Donut Lamp is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $96K/yr317K searches / yr
- 90-day growth
- +33.1%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 36 sellers
Flapen Score
Donut Lamp against its category
The dotted line is the Tools & Home Improvement average. Past it, Donut Lamp is stronger. Inside it, weaker.
Market
The Donut Lamp market on Amazon at a glance
Shoppers on Amazon United States searched for Donut Lamp 317K times last year and spent an estimated $96K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 317K
- Growth, 90 days vs prior 90
- +33.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $96Ka year
- Peak month
- June2.7× the quietest month
- Top search term
- donut lamp200K searches a year
02 · Price
A sale here is worth $39.49.
Listings sell for $39.49 on average, from $14.00 to $88.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $39.49 that is $4K to $10K a year per listing.
- Average price
- $39.49inside the $15 to $100 sweet spot
- Price range
- $14.00–$88.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #2,010 within Lamps & Shades. It carries 384 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 69%
- Out of stock, average day
- 12.6%
- Average rank
- #2,010in Lamps & Shades
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 384per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Donut Lamp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MIXL Orange Donut Table Lamp Ambient Lighting Lamp Aesthetic Room Decor
- Price
- $88.20
- Rating
- 4.1/5
- Reviews
- 141
- Age
- 3y ago

MIXL Donut Table Lamp Orange Acrylic Shade Ambient Lighting Decor
- Price
- $43.91
- Rating
- 4.1/5
- Reviews
- 141
- Age
- 1y ago

Bofea-Modern Orange Donut Lamp Plug-in Bedside Lamp Or Plug-in Wall Sconces Mid Century Modern Decor Wall Mount Lamps Creative Orange Light for Living Room Reading Room Hallway Ambient Lighting
- Price
- $88.74
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 2y ago

Glivpny Mushroom Lamp Table Lamp for Night Stands Mid Century Modern Desk Lamps for Bedroom Vintage Dimmable Bedside Small Cute Lamps Cool Aesthetic House Warming Gifts New Home Decor (Orange)
- Price
- $37.58
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 2y ago

Anykonio Orange Mushroom Lamp Mid Century Modern Table Lamp for Bedroom Minimalist Mushroom Decor Bedside Small Lamps 2700K(Bulb Included Plug Powered)
- Price
- $34.44
- Rating
- 4.5/5
- Reviews
- 330
- Age
- 2y ago
Trending
90-day click momentum
Wall Light for Bedroom Battery Operated Wall Light Spec Vintage Donut Lamp Mid Century Modern Art Table and Walls Ambient Touch Bedside Lighting Home for Cool Funky Aesthetic Room Decor
- Price
- $15.34
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Donut Lamp Donut Table Lamp Orange Donut Lamp Soft Warm Light Dimmable Bedside Lamp for Bedroom Living Room Office Aesthetic Decor Gift for Kids Adults(Orange)
- Price
- $19.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

mugliau Creative Orange Donut Atmosphere Lamp Rechargeable Orange Donut Wall Lamp with Abs Shade 3-Colors Touch Donut Light for Bedroom and Desk Novel Art Deco Lamp (Orange Rechargeable Version)
- Price
- $35.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

TKOWTB Orange Donut Lamp Mid Century Modern Lamp Bedside Lamp Novel Art Deco Lamp Beautiful Table and Wall Decoration Lamp
- Price
- $29.47
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 8mo ago

Table lamp Donut-Shaped Ambient Light LED Bedside lamp 16 Colors with Remote Control Suitable for Living Room Bedroom Desk Home dcor Creative Gift
- Price
- $39.10
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 8mo ago
Newest
by launch date
Donut Lamp Donut Table Lamp Orange Donut Lamp Soft Warm Light Dimmable Bedside Lamp for Bedroom Living Room Office Aesthetic Decor Gift for Kids Adults(Orange)
- Price
- $19.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

mugliau Creative Orange Donut Atmosphere Lamp Rechargeable Orange Donut Wall Lamp with Abs Shade 3-Colors Touch Donut Light for Bedroom and Desk Novel Art Deco Lamp (Orange Rechargeable Version)
- Price
- $35.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Wall Light for Bedroom Battery Operated Wall Light Spec Vintage Donut Lamp Mid Century Modern Art Table and Walls Ambient Touch Bedside Lighting Home for Cool Funky Aesthetic Room Decor
- Price
- $15.34
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

TKOWTB Orange Donut Lamp Mid Century Modern Lamp Bedside Lamp Novel Art Deco Lamp Beautiful Table and Wall Decoration Lamp
- Price
- $29.47
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 8mo ago

Table lamp Donut-Shaped Ambient Light LED Bedside lamp 16 Colors with Remote Control Suitable for Living Room Bedroom Desk Home dcor Creative Gift
- Price
- $39.10
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
36
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- MIXL46%
- Bofea16%
- Generic9%
- Glivpny9%
- Anykonio5%
- Kotko4%
- Open — no brand owns it (4 brands, 11%)
Demand
Donut Lamp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Donut Lamp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- donut lamp200K/yr
- donut light45K/yr
- orange donut lamp18K/yr
- donut lamps6K/yr
- doughnut lamp8K/yr
- orange donut wall lamp6K/yr
- ikea donut lamp7K/yr
- donut table lamp5K/yr
- varmblixt4K/yr
- donut wall lamp5K/yr
Reviews and returns
What reviews say buyers love and hate about Donut Lamp
We read the reviews and the return reasons for every product selling here.
“Failed 3 months later”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donut Lamp questions
Answered from the same tracked data.









