Is donut lamp profitable to sell on Amazon United States?

The niche generates $96K/yr across 13 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Skip it (46/100).

How competitive is the donut lamp niche?

10 brands and 36 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in donut lamp?

Top complaints mined from reviews: Durability, Size-Overall, Bulb Flicker/Dimming/Color. The return rate is 3.9%.

When does demand for donut lamp peak?

Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the donut lamp niche?

Listings span $14.00–$88.74; the average listing price is $39.49 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.

donut lamp

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Incredible$39.49

avg listing price — sweet spot $15–$100

Price range

Great$14.00–$88.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great383.69

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.1%

90-day search growth — must beat 0% to launch

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Bad$96K

$96K/yr · 317K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, donut lamp is a $96K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

donut lamp market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $79K–$99K; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,010
Page quality: 0%
Prime: 69%
Sponsored: 69%
Out of stock: 12.6%
Avg brand age: 31 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

MIXL46%
Bofea16%
Generic9%
Glivpny9%
Anykonio5%
Kotko4%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +33.1% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top donut lamp search terms

donut lamp200K/yr +33.6%0.6% conv.
donut light45K/yr +45.1%0.4% conv.
orange donut lamp18K/yr +38.4%0.9% conv.
donut lamps6K/yr +94.7%0.2% conv.
doughnut lamp8K/yr +53.6%0.5% conv.
orange donut wall lamp6K/yr +32.0%0.6% conv.
ikea donut lamp7K/yr -5.0%0.5% conv.
donut table lamp5K/yr +19.9%0.6% conv.
varmblixt4K/yr +14.5%1.0% conv.
donut wall lamp5K/yr +0.6%0.1% conv.

All search terms

Top donut lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIXL Orange Donut Table Lamp Ambient Lighting Lamp Aesthetic Room Decor

MIXL$88.204.1★141 rev

MIXL Donut Table Lamp Orange Acrylic Shade Ambient Lighting Decor

MIXL$43.914.1★141 rev

Bofea-Modern Orange Donut Lamp Plug-in Bedside Lamp Or Plug-in Wall Sconces Mid Century Modern Decor Wall Mount Lamps Creative Orange Light for Living Room Reading Room Hallway Ambient Lighting

Bofea$88.744.0★85 rev

Glivpny Mushroom Lamp Table Lamp for Night Stands Mid Century Modern Desk Lamps for Bedroom Vintage Dimmable Bedside Small Cute Lamps Cool Aesthetic House Warming Gifts New Home Decor (Orange)

Glivpny$37.584.6★671 rev

Anykonio Orange Mushroom Lamp Mid Century Modern Table Lamp for Bedroom Minimalist Mushroom Decor Bedside Small Lamps 2700K(Bulb Included Plug Powered)

Anykonio$34.444.5★330 rev

Newest

by launch date

Donut Lamp Donut Table Lamp Orange Donut Lamp Soft Warm Light Dimmable Bedside Lamp for Bedroom Living Room Office Aesthetic Decor Gift for Kids Adults(Orange)

Generic$19.621 rev

2mo ago

mugliau Creative Orange Donut Atmosphere Lamp Rechargeable Orange Donut Wall Lamp with Abs Shade 3-Colors Touch Donut Light for Bedroom and Desk Novel Art Deco Lamp (Orange Rechargeable Version)

mugliau$35.690 rev

2mo ago

Wall Light for Bedroom Battery Operated Wall Light Spec Vintage Donut Lamp Mid Century Modern Art Table and Walls Ambient Touch Bedside Lighting Home for Cool Funky Aesthetic Room Decor

Generic$15.343 rev

3mo ago

TKOWTB Orange Donut Lamp Mid Century Modern Lamp Bedside Lamp Novel Art Deco Lamp Beautiful Table and Wall Decoration Lamp

TKOWTB$29.473 rev

8mo ago

Table lamp Donut-Shaped Ambient Light LED Bedside lamp 16 Colors with Remote Control Suitable for Living Room Bedroom Desk Home dcor Creative Gift

Generic$39.104 rev

8mo ago

What buyers say about donut lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“The brightness is adjustable”

Quality-Overall10%

“Very well constructed”

Design-Overall7%

“it looks very elegant”

Value For Money6%

“Very reasonably priced”

Color5%

“Cute color”

Advertised Vs Actual Product5%

“this was exactly what I was looking for”

Assembly/Installation4%

“Easy to assemble”

Material Quality3%

“it is quality materials & sturdy”

Size-Overall3%

“perfect size”

Ease Of Use2%

“easy to use”

What buyers complain about

Durability18%

“Failed 3 months later”

Size-Overall13%

“Its small”

Bulb Flicker/Dimming/Color10%

“The lamp is constantly flickering”

Quality-Overall8%

“Low quality item”

Material Quality7%

“Super plastic and cheap”

Brightness/Shine/Glow6%

“its gives off almost no real light”

Functionality-Overall5%

“Doesn't work”

Value For Money3%

“was expecting something cheaper”

Color2%

“Cannot appreciate color contrast”

Assembly/Installation1%

“Setting it up is too tedious”

Top return reasons

Color17%

Size-Overall16%

Material Quality13%

Brightness/Shine/Glow10%

Advertised Vs Actual Product9%

Bulb Flicker/Dimming/Color8%

Quality-Overall7%

Defective Material/Parts4%

Value For Money4%

Functionality-Overall4%

Common questions

Is donut lamp profitable to sell on Amazon United States?: The niche generates $96K/yr across 13 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.1%. Flapen's verdict: Skip it (46/100).
How competitive is the donut lamp niche?: 10 brands and 36 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in donut lamp?: Top complaints mined from reviews: Durability, Size-Overall, Bulb Flicker/Dimming/Color. The return rate is 3.9%.
When does demand for donut lamp peak?: Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the donut lamp niche?: Listings span $14.00–$88.74; the average listing price is $39.49 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.